Communications Update Presentation at the 2014 RAA Board Retreat Marty Siederer & Ken Johnson.
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Transcript of Communications Update Presentation at the 2014 RAA Board Retreat Marty Siederer & Ken Johnson.
![Page 1: Communications Update Presentation at the 2014 RAA Board Retreat Marty Siederer & Ken Johnson.](https://reader036.fdocuments.in/reader036/viewer/2022062905/5a4d1ade7f8b9ab059975e9b/html5/thumbnails/1.jpg)
Communications Update
Presentation at the 2014 RAA Board RetreatMarty Siederer & Ken Johnson
![Page 2: Communications Update Presentation at the 2014 RAA Board Retreat Marty Siederer & Ken Johnson.](https://reader036.fdocuments.in/reader036/viewer/2022062905/5a4d1ade7f8b9ab059975e9b/html5/thumbnails/2.jpg)
Communications Update
• Website www.rutgersalumni.org• Google Calendar• Email outreach
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![Page 4: Communications Update Presentation at the 2014 RAA Board Retreat Marty Siederer & Ken Johnson.](https://reader036.fdocuments.in/reader036/viewer/2022062905/5a4d1ade7f8b9ab059975e9b/html5/thumbnails/4.jpg)
Short-Term Web Site Upgrades• Not requiring significant financial investment
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Rationale: Augmented Email Outreach• Need a way to reach members very
quickly –not limited to pre-defined, late monthly
schedule of e-blasts• Must provide –opt-in/opt-out functionality for recipients–manage "Bad addresses" (professional
contact management)
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Longer-Term Web Site Updates• Significant simplification of homepage• Add interesting and context-correct graphics• Use "landing pages" instead of "fly-out" menus• More "stories" and "event summaries“, less "calendar
event hawking"• Accessible from mobile devices (but not the quick-fix
variety)• Make RAA website useful to members who are not
"New Brunswick-Centric," as well as those who are
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Web Site• Move RAA Photo Library from Google to
Photobucket or similar tool, with links from RAA web site
• Add electronic version of 1766 magazine to web site
• Clean up Back Room, – make it password-protected or separate site for
access by volunteers only
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Google Calendar• Calendar has all RAA Board, Exec. Comm, Committee
meetings and all RAA and RUAA events– Consider including LAA, CCAA, ADC
• Increase user list for posting events• Make calendar more widely known and used• Avoid conflicts with other events, holidays, etc• Upgrade current calendar tool on RAA website • Add live links to calendar (more info, register)
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Current Email Outreach• Sent via Alumni Relations• Once a month• Limited format• Does not include LC, DC, Cook/SEBS,
University College – Currently forwarded manually
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Rationale: Augmented Email Outreach• NOT replacing current emails sent via Alumni
Relations• Need a way to reach people who are "RAA-
Members" but not in the Alumni Relations definition of our constituency– Alumni of other schools– Members of RAA Special Interest Groups– Folks who simply want to connect with us (e.g. LS/LD
Awardees)
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Rationale: Augmented Email Outreach• " (professional contact
management)
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Rationale: Augmented Email Outreach• Need for targeted emails and list management– Officers– Board members– Reunion award winners– Loyal Sons/Daughters– Event attendees– Etc.
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Augmented Email Outreach• Constant Contact– Used by many organizations– Low-cost– RAA volunteer to manage• Marcia Smith Fleres RC ’77
– Augments existing Alumni Relations emails, social media and 1766 but does not replace them
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Constant Contact Implementation Timeline
• Lists uploaded– Officers– Event Attendees
• First message emailed June 26– Xx opens– Xx click-throughs
• 9/11 tour article most popular– Xx bounces (mainly student email addresses from 2010-13)
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