Communications Therapy ASTDps 20120320

© 2012 AG Consulting Partners

Being a Communications Therapist

Bryan Rutberg

ASTDps meeting

March 20, 2012


A common dilemma

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They know it.They know they know it.You know they know it.

But you need to help them tell it to others.

So you need to go deeper.

You need to become a

Communications Therapist


Create. Communicate. Connect.

• Help executives and organizations connect

with their most important audiences

• Sales and Alliance Management, Executive

Communications, Communications

Coaching and Executive Coaching

• Started a new adventure summer 2011

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The term, coined

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This morning’s goals

• Enjoy. It’s breakfast, not brain surgery.

• Appreciate your role in helping others communicate.

• Learn how to get the info you need from clients, bosses, subject-matter experts –anyone – and help them get it across to others.

• Play along.

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Build trust

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• With your professional standing

• With your personal interest

• In some cases, over time

© 2012 AG Consulting Partners 6

“How does this affect others?”

Audience

• Who are they?

• What’s the Point B you want?

• What’s the emotion you want?

• What’s the action you want?

• What’s the most effective way to get there?


“What do you mean by that?”

Precision

• 3 Why’s

• “Tell me more about that”

• “What do you mean by that?”

• “Can you give me an example?”

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Precision Practice

• Find a partner

• Pick a simple topic like favorite summertime activity or favorite city to visit

• Tell your partner the noun in a simple sentence

• Partners asks questions to get more information

• Don’t spill all the beans at once

• You may be surprised what you learn!

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“Tell me about your feelings”

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Emotion

• Share the emotion

• Stories get the point across

• Listeners have to see the story


Emotion Practice

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• Pick a partner

• Using no voice, display emotion. Happy, sad, mad, scared, surprised, disgusted, pained, in love, wonder. Partner guesses the emotion.

• Spiral staircases, CFL bulbs, old-fashioned “safety razor” – what else can you show?


“Tell me about your mother”

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Motivation

• Go there!

• It’s not really about mothers – in business it’s about compensation and the results you’re measured on


How I prepared for today

Kind of comms Presentation

Event or CommsName

Being a Communications Therapist

Audience ASTDps members – training & development professionals

Audience mood/tone

Open, here to learn. Early – need stimulus!

Point A“Sometimes I get frustrated when I’m trying to help someone because they can’t say what I know they know”

Point B“As a Communications Therapist I have tools and knowledge to help get the story out and delivered.”

Main message(s)Communications Therapist gets deep information from his/her subject, and uses the depth to build better communications (training, 1:1, exec-to-team, etc.)

Supporting messages

Build trust, ask more questions, get to the emotion, understand motivation. Use a framework.

Goals Understand actions and framework for getting to roots, key points

Exercises Deep Questioning, Stories & Emotion, Completing framework document

Call(s) to action Connect with me, follow up12


Communications Therapist

Kind of comms

Event or CommsName

Audience

Audience mood/tone

Point A

Point B

Main message(s)

Supporting messages

Goals

Exercises

Call(s) to action

Bryan Rutberg, Communications Practice LeadASTDps meeting March 20, 2012

[email protected] |(206) 251-6911 | www.linkedin.com/in/bryanrutberg| @AGConsComms

mailto:[email protected]

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• "Like" the AG Consulting Facebook page – https://www.facebook.com/pages/agconsultingpartners

• Follow my comms-focused Twitter feed– http://twitter.com/AGConsComms

• Connect with me on LinkedIn– http://www.linkedin.com/in/bryanrutberg

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Communications Therapy ASTDps 20120320

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Transcript of Communications Therapy ASTDps 20120320