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Transcript of Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications...
![Page 1: Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications jchenery@iBOL.org iBOL Board Meeting New York, NY.](https://reader030.fdocuments.in/reader030/viewer/2022032607/56649ed95503460f94be7c48/html5/thumbnails/1.jpg)
Communications Strategy
Consolidation & Engagement
John CheneryDirector of Media and [email protected]
iBOL Board MeetingNew York, NY
April 28, 2011
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The Elements
1. Introduction
2. Review
3. Strategic Priorities
4. Audiences
5. Key Messages
6. Tools and Products
7. Branding
8. Resources
9. Feedback
10.Timeline
![Page 3: Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications jchenery@iBOL.org iBOL Board Meeting New York, NY.](https://reader030.fdocuments.in/reader030/viewer/2022032607/56649ed95503460f94be7c48/html5/thumbnails/3.jpg)
1. Introduction
![Page 4: Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications jchenery@iBOL.org iBOL Board Meeting New York, NY.](https://reader030.fdocuments.in/reader030/viewer/2022032607/56649ed95503460f94be7c48/html5/thumbnails/4.jpg)
2. Review
Signage
Newsletter
Nagoya
Website
Launch
Events
![Page 5: Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications jchenery@iBOL.org iBOL Board Meeting New York, NY.](https://reader030.fdocuments.in/reader030/viewer/2022032607/56649ed95503460f94be7c48/html5/thumbnails/5.jpg)
2. Review
![Page 6: Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications jchenery@iBOL.org iBOL Board Meeting New York, NY.](https://reader030.fdocuments.in/reader030/viewer/2022032607/56649ed95503460f94be7c48/html5/thumbnails/6.jpg)
3. Strategic Priorities
1. Building new channels
2. Putting more “i” in iBOL
3. Switching to High Definition
![Page 7: Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications jchenery@iBOL.org iBOL Board Meeting New York, NY.](https://reader030.fdocuments.in/reader030/viewer/2022032607/56649ed95503460f94be7c48/html5/thumbnails/7.jpg)
4. Audiences
1. Primary targets
• Members
• Collaborators
• Partners
• Media
2. Secondary targets
• Governments
• Science institutes/centres
• Museums etc.
• Educators
![Page 8: Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications jchenery@iBOL.org iBOL Board Meeting New York, NY.](https://reader030.fdocuments.in/reader030/viewer/2022032607/56649ed95503460f94be7c48/html5/thumbnails/8.jpg)
5. Key Messages
Answer the key questions:
• Who are we?
• What do we do?
• Why is it important?
(outreach and ‘in-reach’)
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6. Tools and Products
1. Website- More depth with more detail
2. The Members’ Channel- Utility of connect.barcodeoflife.net
3. Social networks- Connecting insiders with outsiders
4. Newsletter- Remedial measures and economies
5. Media Relations- Targets of opportunity
6. Print, Signage, Merchandise- Annual Report, new brochure
7. Events- Adelaide, Frontiers of Science . . . .
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7. Branding
Visual ID Manual Branded items
Being “on brand” . . . - Means recognizable and consistent communications
- Tells the world who and what we are
- Applies to both visual identity and messaging
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8. Resources
Hard choices among competing priorities
• Web products
• Newsletter
• Annual report
• Special events
• Media campaigns
•
•
•
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9. Feedback
1. Making expectations explicit
2. Cultivating our communicators
3. Asking questions, listening to the answers
4. Evaluating progress
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10. Timeline
Planning and managing the information flow:
• Special events (e.g. BOL conference)
• Constant updates (website)
• Opportunities (project milestones)
• High-profile outputs (annual report)
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Discussion