Communications Strategies in the Field

First 5 Alameda County is...

A declining revenue stream.

Focused on systems building and policy changes.

Transitioning “effective” services into existing agencies.

COMMUNICATING

about our work to

our various audiences!

Our Strategic Plan

What We Did.Surveyed 640 partners on our role.

Defined our role.

Collaborator. Convenor. Funder.

Capacity Builder.

Stressed the importance of 0-5.

What We Did.Hired a Communications Coordinator.

Developed external communications.

Focused on consumers through social marketing.

Advocated for policy change.

Child

ren a

re R

eady fo

r K

inderg

arte

n a

nd 3

rd G

rade

Succe

ssC

hild

ren a

re fre

e fro

m A

buse

&

Negle

ct

Which Outcome(s) do F5AC Investments Lead To?

What is the Effect of F5AC Investments?

POLICY ADVOCACY & COMMUNICATIONSWhat F5AC Dollars Buy

Resources for school districts to develop sustained SPK and other programs via Title 1, full service

community school, etc.

Evaluation and communications of salient data and results to inform policy

makers

Convenings and participation in county-wide early childhood policy and advocacy efforts to

develop a common vision and coordinated, aligned investments in prevention and early

intervention supports

Advocacy for sustained fuding of children's services through Health Care reform to sustain

Healthy Child Development Initiative, home visiting and other related services

Participate in regional Race to the Top Initiative to seed the growth of a ECE

quality improvement system, increasing the quality and availability of degree programs and professional

growth opportunities

Cohesive state and regional messaging on the importance of coordinated investments in

early childhood

Increased connection and sharing of resources among

community agencies

Improved integration of 0-5 issues into existing service

delivery systems

Increased creative financing strategies and

approaches to make early childhood

investments a high priority

Enhanced coordination and linkages among providers of early

childhood system of care

Increased awareness and focus on early childhood

Expanded funding and sustainability of early childhood

systems

The Logic.

Our Audience

Legislators.

Foundations.

County Organizations & Schools.

Who is our audience?

This thing.

This other thing.

This really important thing.

What do we want them to know?

The First Six Months

What we’ve done differently...

Revamped

Website.

Bi-weekly

FYI.

Family Stories.

Op-ed Piece.

News Coverag

e.

Strategic Partnersh

ips.

Common Framew

ork.

Social Marketing

Next Steps

We are working on...

Goal 1.

Goal 2.

Goal 3.

Goal 4.

Goal 5.

First5Alameda.org

Connect with us.