Communications Report
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Transcript of Communications Report
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Communications ReportApril 1, 2010
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Functions and Methods
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Media Releases
•Division publications & online venues
•Local TV news
•Local newspaper
•BuildingTomorrow.org—web site, FB, & Twitter globally (jp & de)
•Jack & Jill magazine
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Published products• Annual CCS Calendar• Code of Conduct• Elementary Handbook• NEW! Parent Handbook• Educational Highlights brochure• Monthly CCS Superintendent Message• CCS InterLink: the employee newsletter (approx. 8 times/yr)• Parent University brochure & program, lawn signs, stickers• Administrative Handbook cover design• Program of Studies cover• Flyers for Community Engagement meetings, budget meetings,
H1N1 precautions, SHAB recruitment, other topics as needed
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Personal and Academic Success for All.
The Charlottesville City School Division cultivates an environment of success and respect for students and employees.
You can become a part of our success!
Charlottesville City Schools
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Marketing & Research
• Advertising/Promotions
• Realtor tour
• Web best practices– Graphic– Web content– Analytics– Technical installation
• Surveys
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Current News
Employment
CommunityNewcomers
Parents
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Coming features
Web• Fresh weekly graphics on home page• CHS RSVP testimonials/FB• Classroom/division video• Profile pages for each school, programReality• Educational Foundation• Realtor tour
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Community EngagementCommunity events
– Government Services Day– Mentor Fair– State Farm Volunteer Fair– Celebration of Community
– Defense Intelligence Agency Community Day
9 budget meetings *
9 facility meetings*
*in addition to Board meetings & others scheduled outside of CR office, e.g., staff meetings
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Accomplishments
• CHS RSVP inauguration to build foundation for student testimonials, alumni relationships
• Bids varied by as much as 60% average savings of $200—or more—on all major printing jobs this year
• Topic inventory of division publications to streamline production and printing costs
• CCS InterLink established for staff news• Assists with publications, surveys, press and printing• Conduit of community information: e.g., UVA, Census, CCYF
• Plan in place for CAAR tour of schools in May• Web redesign templates drafted, slated for summer
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