Communications Newsletter April 2013

PR - KEY E DITOR IALScommunications newsletter 04.2013

MONTHLY COMMUNICATIONS NEWSLETTER - APRIL 2013


CR FASHION BOOK ISSUE 2

GA SHOES AND SILK POCKET SQUARE


DETAILS APRIL 2013

EA BAG


ELLE APRIL 2013

GA BLOUSE AND SKIRT


ELLE APRIL 2013EA JACKET


ELLE APRIL 2013

GA BAG


ELLE APRIL 2013GA SHOE


ELLE APRIL 2013GA & EA ACCESSORIES


FASHIONISTO SPRING/SUMMER 2013EA LOOK


FASHIONISTO SPRING/SUMMER 2013EA LOOKS


GQ APRIL 2013EA JACKET AND JEANS


GQ APRIL 2013EA TUXEDO AND SHIRT


HARPER’S BAZAAR APRIL 2013GA LOOKS


HARPER’S BAZAAR APRIL 2013QUOTES: JULIA ROBERTS, JODIE FOSTER, CATE BLANCHETT, HILARY SWANK, UMA THURMAN, RUSSEL CROWE


HARPER’S BAZAAR APRIL 2013

GA BAG


HARPER’S BAZAAR APRIL 2013GA BAG


MARIE CLAIRE APRIL 2013EA TOP


MARIE CLAIRE APRIL 2013JODIE FOSTER AND OLIVIA MUNN IN GA DRESSES


TEEN VOGUE APRIL 2013

EA DRESS



EA SHOESEA DRESS



EA BAG


T MAG APRIL 2013EA DRESS


T MAG APRIL 2013

EA BAG


VANITY FAIR APRIL 2013PRIVÉ DRESS


VS APRIL 2013EA DRESSES


VS APRIL 2013EA JACKET


W APRIL 2013PRIVÉ DRESS


W APRIL 2013GA DRESSES


WSJ MAGAZINE APRIL 2013GA LOOK


WSJ MAGAZINE APRIL 2013GA KNIT


WSJ MAGAZINE APRIL 2013GA PANTS


WWD 4.29.2013PARIS PHOTO

ADVE RTISING - NATIONALcommunications newsletter 04.2013

INTERVIEW APRIL ISSUE 2013GA DOUBLE SPREAD

HARPER’S BAZAAR & TOWN AND COUNTRY APRIL ISSUES 2013GA DOUBLE SPREAD


ELLE & VANITY FAIR APRIL ISSUES 2013GA ACC DOUBLE SPREAD

W MAGAZINE APRIL ISSUE 2013GA ACC DOUBLE SPREAD


WSJ MAGAZINE APRIL ISSUE 2013GA PAGE

INSTYLE APRIL ISSUE 2013GA ACC PAGE


MARIE CLAIRE APRIL ISSUE 2013EA PAGE

INTERVIEW APRIL ISSUE 2013EA DOUBLE SPREAD

ESQUIRE & GQ APRIL ISSUES 2013EA DOUBLE SPREAD

ADVE RTISING

ADVE RTIS ING - LOCAL

ADVE RTIS ING - N EWSPAPE R

communications newsletter 04.2013

OCEAN DRIVE APRIL ISSUE 2013EA PAGE

HONOLULU APRIL ISSUE 2013EA PAGE

WSJ 4.6.13GA ACC 6X7

NYT 4.14.13 AND 4.28.13GA 6X7

ADVE RTISING - B I LLBOARDcommunications newsletter 04.2013

14TH STREET BILLBOARD APRIL 2013

DIGITAL ME DIAcommunications newsletter 04.2013

4,395,429 fans

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Vanity Fairwww.VF.com/bestdressed- Creative RefreshesShoppable, shareable street style looks featuring product from Giorgio Armani, Emporio Armani, Armani Collezioni, and Armani Jeans. Exclusive Fashion Sponsorship, Contest Landing Page, Gallery, and Slideshow Ownership

DIGITAL ME DIAcommunications newsletter 04.2013

Vanity Fair’s IBDL Contest (Jan 22 - Sept 30)Homepage Takeover: April 17th, 2013

IMAGE EVENTS PRIVÉ HAUTE COUTURE FRAGRANCES PRESS EVENT

IMAGE EVE NTScommunications newsletter 04.2013

Press event introducing the entire 14-fragrance Prive collection

Monday, April 22, 2013 10:00 AM – 12:00 PM

Giorgio Armani Corporate Showroom

114 Fifth Avenue, 18th Floor

25 Guests

OVERVIEW:

Event to celebrate the re-launch of Armani Prive Fragrances. Press came to the Giorgio Armani

Corporate Showroom to enjoy a brief speaking presentation, tray-passed refreshments, and one-on-

one presentations of each Prive fragrance at special stations. They also enjoyed a special installation of

a few key VIP dresses on mannequins.

EVENT FORMAT:

Upon arrival, guests were greeted by Kelly Thompson, Vice President of Public Relations for Giorgio

Armani Beauty, and offered refreshments.

They were then welcomed by Graziano de Boni, CEO of Giorgio Armani Corporation, Alexandre

Choueiri, General Manager of Giorgio Armani Beauty and Doreen Arbel, Vice President of Marketing for

Giorgio Armani Beauty.

When the presentation ended, editors were invited to visit the 14 fragrance stations manned by L’Oreal

representatives, as well as take a closer look at Jodie Foster, Anne Hathaway, Naomi Watts and

Jessica Chastain’s dresses from the 2013 Award Season.

Upon departure, editors received their gift bags and were escorted to their chauffeured car service.

IMAGE EVENTS PRIVÉ HAUTE COUTURE FRAGRANCES PRESS EVENT


EVENT SPACE GIFT BAGS

ATTENDEESALLURE – Anne-Marie Guarineri , Senior Beauty Editor

ELLE - Emily Dougherty, Beauty Director

GLAMOUR - Ying Chu, Beauty Director

HARPER'S BAZAAR - Jessica Prince, Beauty Editor

INSTYLE - Amy Synnott D’Annibale, Beauty Director

MARIE CLAIRE - Erin Flaherty, Beauty Director

MORE - Genevieve Monsma, Beauty Director

NYLON – Ray Siegel, Beauty Writer

SELF – Elaine D’Farley, Beauty Director

TEEN VOGUE - Elaine Welteroth, Beauty Director

TOWN AND COUNTRY – Jamie Rosen, Beauty Director

VANITY FAIR - SunHee Grinnell, Beauty Director

VOGUE - Sarah Brown, Beauty Director

W - Jane Larkworthy, Beauty Director

WWD – Julie Naughton, Beauty Reporter

At the event, editors received an Armani / Casa cashmere throw. A special Prive Press Kit along with all 14 fragrances had been delivered to their office while they were attending the event and were waiting upon their return.

COMMENTS FROM THE JOURNALISTS:Each member of the press was very enthusiastic and

excited about the intimate and personalized event, and

the Prive fragrance collection.

CONFIRMED UPCOMING COVERAGE OF PRIVE:T, The New York Times Style Magazine – June

Beauty Inc – June/July

ELLE – Date TBC

W – Date TBC

IMAGE EVENTS PARIS PHOTO LOS ANGELES APRIL 25


GIORGIO ARMANI PRESENTS ACQUA#3 AT PARIS PHOTO LOS ANGELES

On April 25, 2013 Giorgio Armani hosted a private reception for +400 guests to kick off the Paris Photo

exhibition at Paramount Studios, hosted by Roberta Armani and Sean Penn to benefit J/P Haitian Relief

Organization. Following the reception at Paramount Studios, an intimate group of 115 VIPs attended a private

dinner hosted by Roberta Armani and Sean Penn at Mr. Chow.

For the third year running, Giorgio Armani supported Paris Photo, a leading international photography fair

that this year, for the first time ever, was held, from 26th to 28th of April, in Los Angeles, a city symbolizing

contemporary art and culture.

During the event, in his capacity as official partner, Giorgio Armani presented the exclusive “ACQUA#3”

exhibition, a collection of unpublished photographs taken by the photographer Jim Goldberg in Haiti.

Giorgio Armani specifically chose Goldberg, a versatile, all-round artist, to capture snapshots of life in Haiti.

The result is a collection of highly striking color and black and white photos in which it is clear how water,

whether from the springs, rivers or the ocean, constitutes the fulcrum of social life for the island’s population,

transmitting a sense of beauty and profound hope, despite the poverty and terrible earthquake that have

ravaged the land.

Water supply is a social commitment that Giorgio Armani has already endorsed through his “Acqua for Life”

project initiated in 2011, through which over 95 million litres of drinking water have been provided in Ghana

and Bolivia, in collaboration with Green Cross International (Unicef in the United States).

In 2013, Acqua For Life donated $500K to the J/P Haitian Relief Organization, the non-profit organization

founded by Sean Penn with the mission of saving lives and bringing sustainable programs to the Haitian

people quickly and effectively.

ABOUT PARIS PHOTO

Paris Photo was created in 1996 as an art fair dedicated to historical and contemporary photography. This fair

takes place annually at the Grand Palais in Paris mid-November with its inaugural debut in the US taking place

at Paramount Pictures Studios in Los Angeles on April 25, 2013.

Over the past 16 years, Paris Photo has become a significant event for collectors of contemporary and modern

art, photography professionals, artists, as well as for an ever-growing audience of art enthusiasts. Each edition

is unique and brings together a distinguished selection of exhibitors with diverse collections focused on the

photographic medium. A public program is also an important component of the fairs which is built around

cultural events involving artists, art world professionals, collectors, and cultural institutions.

Enriched by the unique cultural environment of these two cities, Paris Photo offers its visitors an unsurpassed

experience in two historic locations which bring together all the different trends in photography.



COCKTAILS & ACQUA#3 EXHIBITION WITHIN STAGE 5 OF PARAMOUNT STUDIOSParamount Studios – Stage 5, 5555 Melrose Avenue,

Hollywood, CA 90038

Thursday, April 25, 2013

6:00PM – 8:30PM

Over 400 guests



DINNER AT MR CHOW

344 N. Camden Dr. Beverly Hills, CA 90210

Thursday, April 25, 2013

7:30 PM – 12:30 AM

Over 100 guests



THE SILENT AUCTION AT MR CHOWJim Goldberg, Vanity Fair, and Danny Moder donated stunning photographs for the silent auction to

raise money for J/P HRO

Sean Penn riles up the crowd to bid on the silent auction pieces

as he speaks on the urgency of the work/funds needed in Haiti



LIVE SOCIAL COVERGE THROUGH ARMANI’S INSTAGRAM ACCOUNT THROUGHOUT THE ACQUA#3 PREVIEW AND MR. CHOW DINNER

LIVE SOCIAL COVERAGE THROUGH ARMANI’S TWITTER ACCOUNT



INSTAGRAM & TWITTER MENTIONS FROM PARIS PHOTO AND VF AGENDAParis Photo (9K followers), VF Agenda (14K followers)

FACEBOOK COVERAGE ON ARMANI.COM COVER STORY

PARIS PHOTO LOS ANGELES APRIL 25


Pamela AndersonAbigail Spencer Katheryn Winnick Sasha Alexander Kate Sawyer & Soelil Moon Frye

Derek Blasberg Rachel Korine Eric Balfour Colin Egglesfield Samuel L. Jackson

PAR IS PHOTO ATTE N DE ES

VIP PARIS PHOTO LOS ANGELES APRIL 25


Roberta Armani EA Ellie Kemper GA Minnie Driver GA Roxane Mesquida EA Poppy Delevingne EA

Roberta ArmaniEA and GA

Josh Duhamel and FergieJosh wears EA

Ellie KemperGA

Sean PennGA

Minnie DriverGA

Kyra Sedgwick & Kevin BaconBoth in GA

Roxane MesquidaEA

Valorie CurryEA

Poppy DelevingneEA

PAR IS PHOTO VIP DRESSING

VIP PARIS PHOTO LOS ANGELES APRIL 25

PAR IS PHOTO VIP DRESSINGcommunications newsletter 04.2013

Rachel ZoeGA

Trevor DonovanEA

Max & Charlie CarverBoth in EA

Edoardo PontiGA

Amber HeardGA

Portia DoubledayEA

Vanessa GettyGA

Luke Bryan in EA (pictured left)48th Annual Academy of Country Music Awards - country star & host

VIP APRIL 1 - APRIL 8

Tom Cruise in GA MTM“Oblivion” London Premiere

Chadwick Boseman (pictured second from left)Stars as Jackie Robinson in “42” at a special screening of the film at the White House

Dave Haywood in EA (pictured left)Lady AntebellumACM Awards


Vincent Cassel in GA“Trance” NY Premiere

VIP DRESSING

Reid Scott in EA“Veep” HBO seriesSeason 2 Premiere


Roxane Mesquida in EABritish Fashion CouncilLA Showroom presentation

VIP DRESSINGcommunications newsletter 04.2013

Tom Cruise in GA MTM“Oblivion” LA Premiere

Jake T. Austin in EA“Tom Sawyer & Huckleberry Finn” MTV Movie Awards

Peter Brant in GA TuxedoHarry Brant in EANew Yorkers for Children Gala

Luke Bryan in EA “Awkward” MTV seriesMTV Movie Awards

VIP MTV Movie Awards

Tom Hiddleston in EAMTV Movie Awards


Bella Thorne in EA“Shake it UP” Disney seriesMTV Movie Awards

Max and Charlie Carver in EA“Teen Wolf ” MTV seriesMTV Movie Awards

Daniel Sharman in EA“Teen Wolf ” MTV seriesMTV Movie Awards

Joseph Gordon Levitt in EA Pioneer of the Year DinnerCinemaCon in Las Vegas


Karolina Kurkova in GAat the Vanity Fair Party for the Tribeca Film Festival


Susan Downey in GA“Iron Man 3” London Premiere

Maika Monroe in EA“ At Any Price ”Tribeca Film Festival Premiere

Olivia Chantecaille in GA16th Annual ASPCA Bergh Ball

Olympian Ryan Lochte in EA Today Show


Chadwick Boseman “42” Negro League Baseball Screening


Trevor Donovan in EA“90210” CW seriesGLAAD Media Awards

Jeff Nichols in EANY Screening of “Mud”

Emma Roberts in GAAdult World Party

Morena Baccarin in GAWhite House CorrespondentsBrunch

Roxane Mesquida in GA“Kiss of the Damned” premiere

Roxane Mesquida in GA“The Iceman” premiere

Communications Newsletter April 2013

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