Communications in Today’s Environment Phil Morabito, CEO Pierpont Communications Ken Jones,...
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Transcript of Communications in Today’s Environment Phil Morabito, CEO Pierpont Communications Ken Jones,...
Communications in Today’s Environment
Communications in Today’s Environment
Phil Morabito, CEOPierpont Communications
Ken Jones, PresidentKJ PartnersDirector of Entrepreneurship, UHD
April 23, 2009
OverviewOverview Communications has never been more important than
now in this down economy
Employees want to be informed
Stakeholders (customers / vendors / investors) all want to know what is happening with your business…good news or bad news
Clarity and consistency must resonate in all messages
What to DoWhat to Do Have a strategy and a plan Crystallize your messages both internally
and externally Get all your leaders on the same page Be consistent with no surprises Work harder and smarter
External CommunicationsExternal Communications
Two sides informative stimulus
Paint a real picture Be positive, but not fake Use your messages consistently (i.e., our
company…largest in town….safe choice)
External CommunicationsExternal Communications Proactively seek out new venues to
communicate through new groups target companies industries vendors external professional resources
Your External CommunicationsYour External Communications
Be visible while others are invisible Speak more Network more
Events Lunches Seminars Activities
Your Internal CommunicationsYour Internal Communications
The art and technique of using words effectively to impart information or ideas
The communication that exists within a company, between and among employees
Your Internal CommunicationsYour Internal Communications
Many forms: face-to-face casual conversations, formal meetings, phone calls, emails, memorandums, etc.
An organization's adaptability to external changes relies on efficient communication internally
Communication Vehicles
Intranet web site
Wikis, blogs, podcasts, internal social media tools (e.g. internal Twitter-style sites such as Yammer)
An informal session where employees can listen to and talk with the organizational representative such as a managing director, such as a Town Meeting or breakfast with CEO
Communication Vehicles
Team briefing sessions
Message boards
Personal or group meetings
Virtual meetings
Communications packs for line managers
Interesting Statistics and Data Points
Non-Verbal Communication accounts for 93% of all communication–7% Words–38% Tonality–55% Physiology
Interesting Statistics and Data Points
Of all Internal communication–13% pen and paper–49% from email–29% SMS text–10% Internet Instant
Messaging
Interesting Statistics and Data Points
50 Billion emails per day world wide….in 2000, < 12 BillionAverage Company spends $15k paying employees to read unnecessary e-mailMany people use 10 words when they could use 3…when communicating
Interesting Statistics and Data Points
Employees spend more time wading through their messages than playing with their children…according to one study– Working parents spend 25 minutes per
day playing with their kids Recent report – workers spend 49 minutes per day to sort out their in-boxes
Interesting Statistics and Data Points
While texting:– 32% of 15-24 year olds also watch TV– 18% also listen to music– 10% browse the internet– 6% also are reading
Traditional lunch hour becoming thing of the past – almost ½ of the workforce takes less than ½ hour for lunch and 1 in 10 take no lunch break at all
Interesting Statistics and Data Points
2 hours and 10 minutes…amount people waste each day at work…of which 1 hour and 38 minutes was due to communication technologies not being used to good effect
70% of 15-24 year olds say they could not live without their mobile phone
Interesting Statistics and Data Points
Internal communications budgets have increased in 42% of organizations over the last three years
High performing organizations put communications at the top of their agenda…
“The problem with communication…is the illusion that it has been accomplished….”
George Bernard Shaw
Pet Peeves
Lousy receptionists
Phone mail messages out dated
Lack of knowledge on how to use the phone system
Do’s and Don’ts of CommunicationsDo’s and Don’ts of Communications
DO:
Be honest Show your strengths Have consistent messages Execute a communications strategy
letters / e-mails / calls Have a focus in your messaging Inform your employees of your plan
Do’s and Don’ts of CommunicationsDo’s and Don’ts of Communications
DON’T:
Be fake Send mixed messages about your
company Try to do too much Hesitate
Tips and TacticsTips and Tactics
Have a message / communications meeting with staff
Put your messages on a card for everyone
Read your own website
About the PresenterPhil Morabito founded Pierpont Communications in Houston in 1987. Under his leadership as CEO, Pierpont is now one of the largest integrated communications forms in the Southwest, with offices in Houston, Austin, Dallas and San Antonio.
A regular on the networking scene in Houston, Phil is a member of the American Marketing Association (AMA), the International Association of Business Communicators (IABC), and the Public Relations Society of America (PRSA). He is also on the Board of Directors for Theater Under The Stars, and Houston Technology Center.
Houston 713-627-2223 | Austin 512-448-4950 | Dallas 214-217-7300 | San Antonio 210-372-9200
About the PresenterPhil is a sought-after speaker on the topics of public relations and marketing, Phil is well known in the Houston community and across the state as an expert in all aspects of marketing and communications. He was named a 2006 Ernst & Young Entrepreneur of the Year in Houston.
Phil earned both a Bachelor of Science degree and MBA in marketing. Since 1988, Phil has been an adjunct professor at the University of Houston and today teaches a course in integrated marketing communications in the Graduate School of Business. You can email Phil at [email protected] and visit Pierpont on the web at www.piercom.com, or in Houston call 713-627-2223.
Houston 713-627-2223 | Austin 512-448-4950 | Dallas 214-217-7300 | San Antonio 210-372-9200
About the Presenter
Ken Jones picture
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Ken Jones has more than 25 years of experience creating, building and selling businesses. His background includes an array of responsibilities with documented success ding in the areas of entrepreneurial development, turnaround management consulting, software development and implementation, and e-business creation. Mr. Jones’ background also includes experience in financial management, sales management and strategic marketing.
Mr. Jones is the Director of the Entrepreneur & Venture Development Center at The University of Houston Downtown. He is a national speaker/instructor for the NKBA – National Kitchen and Bath Association, teaching and consulting to business owners in that industry.
About the Presenter
Ken Jones picture
here ?
Ken defines an entrepreneur as “one who knows the outcome is up to him and wants it that way.” This definition is proven everyday through his consulting practice, KenJones Partners, which targets small to medium sized businesses and provides strategic as well as practical advisory services for revenue and cost optimization. KenJones Partners also excels in the area of turnarounds and strategic shifts sometimes necessary for early stage businesses.
Mr. Jones has an undergraduate degree from Bucknell University in Pennsylvania and received his MBA from the University of Houston.
[email protected] 281-687-4633