Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012
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Transcript of Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012
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Communications Funding and Partnership
Opportunities for QSSBs in USB’s FY13
August 28, 2012
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Communications & The New USB Structure
Communications Committee goes away– Unallocated and unspent funds back to the board– Feb. 2011, Committee discusses large carryover,
makes decision to solicit ideas and invest
Communications now a USB target area– Spread throughout Action Teams– QSSB communications partnerships still vital
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USB Communications Budget, 2008-2013Total Budget & QSSB Support Budget
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Tactics Not Funded
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QSSB First Purchaser Partnership
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Clean Cities Biodiesel/Bioheat Communications Reimbursement
Program
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QSSB Beyond the Bean Inserts
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QSSB Communications Evaluation Support
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Interactive Tradeshow Games
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• Commodity Prices Mobile Marketing • CommonGround Video Production
• QSSB Office Visits
• USB Sponsorship of ASA’s REAP Tour
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Tactics Funded at a Reduced Level
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• Beyond the Bean • Beyond the Bean Special Issue
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Tradeshow Premiums, Literature & Booth
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Promotional Materials & Collateral
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QSSB Newsletter Creation and Distribution
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Media Co-op
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Reimbursement Program
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CommonGround State Support
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QSSB Land Grant University Technology and Information
Transfer
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QSSB Tradeshow Partnership
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Partnership Programs
• Media Co-op• Reimbursement Program• CommonGround State Support• Land Grant University Technology and
Information Transfer• Tradeshow Partnership Program
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Funding Options
1. $12,000 to $13,000 per program- Based on current # of participants- What happens if more QSSBs apply?
2. About $25,000 each for two programs only- Encouraged to apply for all, and prioritize
3. Complete competitive process
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Timeline
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Application Process
• Get started now!• Application tips
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Next Steps
• Send survey monkey link• State Weekly Email calendar updated with
application dates
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Funded Tactics
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OEM and Soy Biodiesel Partnerships
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Beyond the Elevator Campaign
• Funded– Print– Radio– Web – TV (national)
• Did not Get funded– Advertorials in QSSB Publications– Direct Mail– Out of Home– TV (local)
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• USB Database Management System
• USB Co-Sponsorship of Soy Stats
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• CommonGround Publicity and Media/Influencer Relations
• Freedom to Operate Farmer & Influencer Education
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High Oleic Awareness Campaign
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• Sustainability Issues Management
• Transportation Infrastructure Issues Management
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QSSB Communications Support and Requests
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QSSB Web and Social Media Support
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QSSB Support Materials
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• Influencer Tradeshows
• USB Info Bureau
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State Weekly Email
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• QSSB Roundtables and Resources
• Checkoff Communicators Forum
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• USB Reports and Board Meeting Wrap-Ups
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USB Directory
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• Director and Staff Training Opportunities
• Quarterly Director and State Mailings
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Thank you for your partnership!
Karen Pfautsch [email protected] Scramlin [email protected]
Join the September 6 Webinar:USB’s New Digital Strategy: How QSSBs can fit in