Communications & Community
30
Communications & community Canadian Red Cross: People, Purpose & Passion Judith Samuels Director of Marketing, The Fairmont Royal York
-
Upload
judith-samuels -
Category
Technology
-
view
259 -
download
1
description
Transcript of Communications & Community
Communications & communityCanadian Red Cross: People, Purpose & Passion
Judith SamuelsDirector of Marketing, The Fairmont Royal York
Allow me to introduce you to… Pair up (with someone you don’t know) Q&A Introduce
Contents Social media Mobile Success Examples Summary
http://www.youtube.com/watch?v=3SuNx0UrnEo
SOCIAL PLATFORMS
The big 3
SOCIAL + MOBILE = MOCIAL
Mocial 80% + own a cellphone
30%+ smartphone 90%+ access Internet via their phones 50%+ use Internet to learn & communicate 80%+ send 2200+ SMS/month 90%+ use their phones to
access Facebook share photos write blog posts
http://www.youtube.com/watch?v=0aUQLIPdtg8
SUCCESS
Allow me to introduce you to…
Jimi Hendrix
Wisdom listens… knowledge speaks.
Personal brand? A personal brand is the set of expectations,
memories, stories & relationships that trigger a person’s decision to choose: To hire you To work with you To support you/not impede you To date you
Steps to success in social media Know your (personal) brand LISTEN Engage Share Stay true to your brand
What are people looking for? Course schedule Prices Quick tips Community events Fundraiser Volunteer opportunities
How do people want to hear about it? Authenticity Community Relevance Value Understanding Helpful
EXAMPLES
The conversation
Hashtag A way to tag, archive and track Used before a word, or series of words – no spaces Often get enough traction to trend #firstaid, #watersafety
The event
The tweet up
Organized face-to-face meet-up at a local restaurant, club or elsewhere. Promoted only via twitter and though open to the public, mostly attended by twitter followers.
The twitter chat
Usually a 1-hour, topic-specific, twitter conversation. Often moderated and meant to share: best practices, practical tips and open a dialogue.
WRAP UP
Summary Social Media is a philosophy: listen, engage & share Know your brand & your message Share your expertise Provide value
Q&AJudith [email protected]
t: @chieflemonheadwww.slideshare.net/chieflemonheadwww.thelemontwist.wordpress.com
Judith SamuelsDirector of MarketingThe Fairmont Royal York
