Beth  Kanter,  Senior  Vice  PresidentSeptember  30,  2015

The  Prep

Are  you  a  large  organization  that  doesn’t  have  its  internal  systems  buttoned  down?Are  you  affiliated  with  organizations  that  find  themselves  frequently

in  the  line  of  fire?

Are  the  Zombies  After  You?  

Does  your  organization  or  your  issue  have  strong  opposition?  

Is  your  issue  polarizing  or  controversial?Is  your  issue  “popular”  or  hot  on  the  agenda?Does  your  organization  get  frequent  media  attention?

Are  there  high  profile  people  on  your  board  or  affiliated  with  your  organization?  

Scan  and  track§ Websites§ Email  lists§ Social  media

Tactics

Assets

Case  Studies

Who  Are  These  Zombies  Anyway?

Legal  training

HR  training

Internal  systems

Media  policies

Opposition

Protect  Yourself  Against  Zombies

Supporters

Online  presence

Coalition  partners

Media  relationships

Policymakers

You  Can  Outsmart  the  Zombies

Patient  and  Activist  Taina  Stands  with  Planned  Parenthood

NYC  Comptroller  Scott  Stringer  Stands  with  Planned  Parenthood

KEY FACTS about the latest attacks on Planned Parenthood

1. Anti-abortion groups have released highly edited videos that make outrageous and completely false claims that Planned Parenthood “sells” fetal tissue.

2. Planned Parenthood helps patients who wish to

donate tissue, just like other health care providers do, legally and with compassion.

3. Planned Parenthood does not profit in any way from

these donations. 4. Donated tissue is used for scientific research that can

help lead to medical breakthroughs, such as treat- ments and cures for serious diseases like Alzheimer’s.

5. The real goal of these attacks is to ban abortion and

limit access to health care at Planned Parenthood.

Planned Parenthood is the most trusted sexual and reproductive health care provider in the country, offering high-quality care for nearly 100 years.

THE  PLAN

My  Zombie  Apocalypse  Team

Guy  who  dies  first Mascot Speed  fighter Medic

Brains Weapons  Expert Brawler Leader

Scenario

Risk

Message  and  Tone

Opposition’s  Message

Target  Audience

Strategy

Zombie  Defense  Shield

Congratulations!  You  now  have  a  plan.  

Let’s  Recap

• Team  -­‐ Who’s  ready  to  go?

• Risk  – What  could  happen?

• Message  – What  are  you  going  to  say?

• Strategy  – How  are  you  going  to  deal?  

Are  The  Zombies  Really  Attacking???

Affect  Your  Reputation

Impact  Others

Media  Frenzy

Backlash  from  

Partners

Funder  Support

Social  Media

NONONONONO

YES Ready  Yourself:  You  Are  In  A  Crisis!

Congratulations,  it  is  not  a  crisis!

• Gather  facts

• Convene  team

• Tailor  plan

• Monitor

• Execute  plan

How  to  Respond  to  a  Zombie  Attack

VS.

Release of  attach  videos July  14th September  10th

Timeline of  immediate  response Within  12  hrs. 24  hrs. later

Counterattack in  immediate  response Bogus  group Long-­‐term  smear  campaign

Defense in  immediate  response Patient  stats Fired  employees  &  reviewed  

internal  practices

Apology in  immediate  response No  apology No  apology

When  was  the  CEO’s  response? 2  days  later 8  days  later

What  was  the  CEO’s  response?

• Video• Apologized  for  tone

• Condemned conduct• Doesn’t  represent  ACORN

Calls  for  support?

• Multiple  emails  to  supporters• Petition  to  Congress• Social  media• Allied  org  letter

Press  release  with support  from  8  partner  orgs  20  days  

later  

Press  Outreach• Immediate  outreach  to  media

• Columns  in  papers  such  as  Wash  Po,  LAT

CEO  gave  an  interview  to  FOX  News  10  days  later

Policymaker  Action

• Bill  to  defund  PPFA  failed  in  the  Senate

• State  investigations  turned  up  nothing

Bill  to  defund  ACORN  passed

Legal  Action Threatened  to  sue  CMP Sued  filmmakers

Final  Result Ongoing,  but  all  signs  point  to  yes Closed  and  disbanded

Zombie  Attack  Checklist

Step  1:  GatherStep  2:  ConveneStep  3:  DetermineStep  4:  Pull  outStep  5:  DecideStep  6:  MonitorStep  7:  IdentifyStep  8:  DevelopStep  9:  DraftStep  10:  Determine

YOU  SURVIVED  THE  ZOMBIES,  NOW  WHAT?

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