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8/14/2019 Communication student from Iqra University
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COMMUNICATIONCOMMUNICATION
ZARMEEN SIDDIQUI8362
8/14/2019 Communication student from Iqra University
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CONTENTS• What is communication?
• Process of effective communication.
• One-way and Two-way communication.
• Internal and External communication.
• Communication methods
•
Communication nets• Barriers to Effective Communication.
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COMMUNICATION
Communicat ion is the t ransferring
of message from the sender toreceiver, who understands the
message. MESSAGE is the
inform at ion or inst ruct ions beingpassed by the sender to the
receiver...
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The process of EffectiveThe process of Effectivecommunicationcommunication..Effective communication involves feedback
from the receiver.It involves four features:1.Sender: the person who starts the process
by sending the message.
2.Medium of communication: the methodused to send a message, for exampleletter, which is a method of writtencommunication.
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3.Receiver: the person who receivesthe message.
4.Feedback: is the reply f rom thereceiver which shows whether the
message has arrived, beenunderstood and if necessary actedupon.
5.
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ONE-WAY
COMMUNICATION
TWO-WAY
COMMUNICATION
One-way communicationinvolves a messagewhich does not call foror require a response.For example; aninstruction does notrequire a response’“deliver these goods
tomorrow”.
Two-way communicatiois when the receivergives a response to themessage and there is adiscussion about it. For
example; inorganizational meetingopinions are requiredwhich allows two way
communication, this caalso be an example of EFFECTIVECOMMUNICATION.
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INTERNALCOMMUNICATION
EXTERNALCOMMUNICATION
Internal communicationis when the messagesare sent betweenpeople working in the
same organization.
External communicationis when messages aresent between oneorganization and
another organization oroutside individual.
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Communication MethodsVerbal communication:It involves the sender of the message speaking to
the receiver.Following are some methods of verbal communication:
§ One to one talks
§ between sender and the receiver,§ Telephone conversations,
§ Video conferencing,
§ Meetings.
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Written communication:
Written forms of communication includes thefollowing:
§ Letters,
§ Memos (memorandums); these are writtenmessages only used internally,
§ Notices; these are used to display informationwhich is open to everyone. However there is nocertainty that they are read,
§ E-mails.
§
•
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Visual communication:
Visual forms of communication includes the following:§ Films and videos; used by businesses for
advertising purposes to catch attention of consumers,
§ Posters;
§ Charts and diagrams; presentations can be given by using graphs and charts to give thorough explanations, usually used in business meetings.
§
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Communication netsCommunication nets are the ways in which
members of a group communicate with
each other, these are actually the linksbetween people in a group.
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Chain network
Messages are passed down from top of anorganization to the lower levels. Inaccuracy is adrawback of chain network as the message has tobe passed through different levels.
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Wheel network
It can be used to communicate withdifferent departments or regions of abusiness. Problems of one area of abusiness can easily be solved ascommunication is taking place,between several departments and thehead; though departments do not have
the opportunity to communicateamong themselves.
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Connected network
It is used to create and discuss new
ideas as two-way communication isthe key feature
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Barriers to effectivecommunication
As we have already seen, there are four parts to any successfulcommunication- sender, receiver, medium used and feedback.
Communication can fail if any one of these four parts does notoperate as it should. If one part fails it would be called a barrier to
effective communication.
Barrier Description H t th
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Barrier Description How to overcome the barrier
PROBLEMS WITH
THE SENDER
Language which is toodifficult is used.
Understandablelanguage should be used
to ensure that thereceiver understands it.
The sender speaksquickly or is not clear.
Sender should be asclear as possible andfeedback should be
asked to ensure themessage is beingunderstood.
Wrong message is sent by the sender to the
wrong person.
Make sure the messageis rightly sent to the
right person.PROBLEMS WITH
THE MEDIUM
Wrong channel has beenused, e.g. importantmessage was put on thenotice board which most
of the people did not
Appropriate channelmust be selected for each message sent.
I t t t M k th i
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Important messages sentthrough telephones maycause problems if thereis distortion.
Make sure the receiver receives the correctmessage andunderstands it.
Breakdown of medium,e.g. computer failure.
Other forms of communication should.Where possible, be
made available.
PROBLEMS WITH
THE RECEIVER
They might not be
listening or payingattention.
The importance of the
message shouldbeemphasized andfeedback should beasked.
D t l d M t h ld
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Due to personal grudgesthe receiver may not bewilling to listen to themessage.
Management shouldmake sure suchunprofessional acts arenot carried out.
PROBLEMS WITH
FEEDBACK
There is no feedback. Perhaps the method of communication used did
not allow for feedback.
The original messagewas not received due todistortion or longer chain or command.
Direct communication isalways more effective.
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There is a very high significance of
communication in business world, and even in theouter world. We simply cannot do withoutcommunication, even a one month old infantcommunicates with his mother!! Life is incomplete
without it…
CONCLUSIONCONCLUSION