Communication Strategy Training (2008)
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Transcript of Communication Strategy Training (2008)
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cee
<<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR EVERY PEOPLE>>
<<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR EVERY PEOPLE>>
[Hope4CEE.org][Hope4CEE.org]
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Hope for every heart, a church-planting
movement for every people in Central & Eastern Europe by
2010.
We will lead Southern Baptists to be on
mission with God to bring all the peoples of
the world to saving faith in Jesus Christ.
A Combined Vision
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Make The Invisible Visible (MTIV) in
communicating the CEE and IMB vision
statements.
Our VisionM
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• Every IMB team in CEE has a comprehensive media plan
• Every Unreached People Group has a comprehensive media plan focused on leading Southern Baptists to engage them with the gospel.
Our End Vision
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What do we mean by a
comprehensive media plan?Acts 17:16-34
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Interest
Intentionality
~ AND ~
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Orange
RedBlue
GreenThe Four Colors of an Influential Communicator
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Contagiousnessvs.
AnxietyApathy
Ignorance
Interest on their part should lead to …
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Intentionality on your part should lead to …
Interest on their part should lead to …
PresentationComfort
ExcitementStickiness
Contagiousnessvs.
AnxietyApathy
Ignorance
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Intentionality on your part should lead to …
Intentionality on your part should lead to …
TrainingModels
TrialabilityHandles
PresentationComfort
ExcitementStickiness
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Personal Attachment
Interest on their part should lead to …
Intentionality on your part should lead to …
CredibilityTrust
TrainingModels
TrialabilityHandles
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If you are INTENTIONAL in your communication strategies, multiplication should happen NATURALLY!
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Before we build a media plan, we must know what
process a potential partner experiences as he
or she joins us?
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GreenMissionary
or Advocate Influence
contagiousness
Potential Partner
Experience
anxiety, apathy or ignorance
Knowledge
Prior conditions of potential
partner
1. Previous practices 5. Socioeconomic status2. Felt needs or problems3. Innovativeness4. Societal norms
6. Communication behavior7. Personality variables
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BlueMissionary
or Advocate Influence
presentation
Questions that need
to be answered
1. How will this help?5. Can it be observed?2. How compatible is it?3. How complex is it?4. Can it be tested?
6. What are others saying about it?
comfort, excitement, stickiness
Potential Partner
Experience Persuasion
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RedBlueMissionary
or Advocate Influence
presentation
Rejectionis a BLUEProblem
comfort, excitement,stickinessPotential
Partner Experience
training
handles, trialability,models
REJECTION
Decision
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OrangeRedMissionary
or Advocate Influence
Discontinuance is a REDProblem
Potential Partner
Experience
training
handles, trialability,models
Discontinuance
entrust
trust, attachment
Implementation
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OrangeMissionary
or Advocate Influence
entrust
trust, personal attachment
Potential Partner
Experience
Multiplication is an ORANGE Issue!
Confirmation
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Our Media Plan
“Template”
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Training
Impact EternityHolding the Rope
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Awareness Campaign
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Initial Request for Response
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Cast Vision and Prayer
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Periodical Request for Response
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Invite to a Pertinent
Training Event
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People Mobilization Movement
Credibility, Trust& Personal Attachment
Multiplication
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Media Project
Requests&
Process
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Workflow:Media Project
Request Process
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Step One:Strategy
Associate orCluster
Strategist Approval
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Step Two:Media Project
Questionnaire
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Step Three:Target the
Theme
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Step Four:Agree on a Media Plan
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Step Five:Work with us to
write a Hope Communications volunteer request
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HAVE YOU MADE THE CONNECTION?
A MEDIA NETWORK
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What is Hope Communications?
Hope Communications is a network of media
professionals and enthusiasts with a
desire to volunteer in helping Central and
Eastern Europe (CEE) missionaries use
professional quality media for bringing
hope to every heart, a church-planting
movement for every people in CEE.
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What to Expect?
• Work within your well-defined media plan
• Provide logistical help
• Share your heart & stories
• Know & respect a project’s deadline
• Be an active advisor to the project
When connecting with a Hope Communications volunteer, expect to …
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Step Six:Work out the logistics and
make it happen!
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cee
<<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR EVERY PEOPLE>>
<<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR EVERY PEOPLE>>
[Hope4CEE.org][Hope4CEE.org]