Communication Strategy of Arvind Kejriwal
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ubmitted To: rof. Hemant Purandare Submitted By : Asams V.K 13BSP1195 Section G 2013-2015 Arvind Kejriwal’s lection Campaign Strateg
description
First Political Branding in India
Transcript of Communication Strategy of Arvind Kejriwal
Submitted To:Prof. Hemant Purandare
Submitted By :Asams V.K13BSP1195Section G2013-2015
Arvind Kejriwal’sElection Campaign Strategy
DELHI ELECTION 2013
The Delhi Legislative Assembly election will be held on 4 December 2013 with the result being announced on 8 December.
Contesting parties and their leaders
NAME : Arvind Kejriwal Sheila Dixit Harsh Vardhan
PARTY : AAP INC BJP
DISTRICT : New Delhi New Delhi Krishna Nagar
Campaigning of Kejriwal
He is giving important on Five aspects, which his party felt that people of Delhi really need these things. They are given below
1) Women Safety
2) Electricity Price
3) Education and Health
4) Drinking Water Problems
5) Janlokpal Bill
Slogan and Symbol
Slogan
Symbol
His slogan and symbol completely showing that, they need to eliminate corruption from society
Channels for His Communication
Out door ads
Speech in public space
Face book
Titter
YouTube
Printed Gifts
Website
Printed Gifts
Out door Ads
Speech
https://www.youtube.com/watch?v=JbC2sI4SVcQhttps://www.youtube.com/watch?v=qRC6Rato5U4YouTube
Face book
Fund collection through online
Providing a option to visitor to become an evangelist
Party Website
Various options for viewer to response their problems, idea and support. Commit to vote is for predicating the votes before election, which give them an idea about end result.
(www.aamaadmiparty.org)
“Kejriwal In Mobile Game”
Game name “Aam Admi Runner”
Launched by Greedygame Media this week, players help activist-turned-politician Arvind Kejriwal navigate the streets of New Delhi wielding a broom, the election symbol of his fledgling political party.
Perfect example for product placement in Indian Politics
Campaigning Against Opposite Parties Through Online
Campaign With Rock Stars
Out Door campaign including music, which give more joy for campaigningIt leads to increase in audience number
Donation Details up to 1/12/2013
Total Donation Till Date : Rs.200,576,631.54
TOP SIX DONOR COUNTRIES(IN RS.)
Amount
INDIA 140,084,943.38
UNITED STATES 21,717,815.00HONG KONG 11,479,303.00
UNITED ARAB EMIRATES 6,295,317.00
SINGAPORE 5,872,596.16
UNITED KINGDOM
3,858,203.00
This data is as on 01 Dec 2013 22:17:23
Sources:(http://www.aamaadmiparty.org/donation-list)
End result campaign
