COMMUNICATION SKILL (FIRST SEMESTER)

Learning Objectives: The course focuses on the basic understanding of grammar, sentence making, vocabulary,

presentation skill.

1. Tense- present, past and past participle forms- 6hours2. Voice and Speech- 6 hours3. Subject –verb match and articles-2hours4. Types of sentences-simple, complex and compound- 6hours5. Prepositions, conjunctions and interjections-3hours6. Sentence Correction-3hours7. Vocabulary- synonyms and antonyms-6hours8. Amplification and Précis Writing-3hours9. Practical-12hours

Group DiscussionPersonnel Interview of the StudentsMock Meeting and Interviews- direct, stress, panel and rapid fireExtemporeDebatePublic Speaking

10. The art of making presentation- 5 hoursPlanning and preparation; Collecting and Collating data for the Presentation;

Designing the Presentation Structure: Use of visual aids; Handling Audience; Conduct during

Presentation.

Total number of lecture hours required – 52 hours

References- Text Books

1. The Manual of English Grammar and Composition by J.C. Nesfield.2. The Economic Times3. Economic & Political Weekly4. Autobiography of an Unknown Indian by Nirad C Chaudhari

5. How To Prepare For Verbal Ability & Reading Comprehension by Arun Sharma

Journals :1. The Journal of Business Communications, University of Maine, M.E.2. Harward Business Review3. Business Today4. Business World5. Vinimay

Video Tapes:1. Communication Process, IGNOU, Delhi2. Communication and Feedback, IGNOU, Delhi3. Management Functions and Behaviour Communication Process, UGC/CEC Countrywide Classroom Programs, Delhi

Study Materials:1. PGDBM Programs, AIMA-CME, Delhi2. MBA Course, IGNOU, Delhi

PG- 105

BUSINESS COMMUNICATION

Learning Objective:

The  basic  objective of this module is to help  the management  students  to understand the basic concepts of communication in an organization as well as to acquire  and develop both written and oral  communication  skills necessary  for a manager.

Knowledge Level-Expert

BUSINESS COMMUNICATION-2 (SECOND SEMESTER)1. Foundations of Business Communication-7hours

Definition of CommunicationFunctions of CommunicationCommunication ProcessGateways and Barriers to CommunicationCharacteristics of Effective Communication

The Basic Forms of CommunicationNon-verbal and verbalExternal CommunicationInternal Communication

2. Communicating through Technology-3hours

Technology in Written CommunicationTechnology in Oral CommunicationHow Technology is changing Communication

3. Basic Management of Meetings-6 hours

Types of meeting, Preparation of Agenda, Arrangement before meeting , at meetings and post meeting conduct and procedures of meeting; Minutes Drafting Developing general Knowledge through reading and other processesRepresentation before various Governmental and Others AgenciesObjectives: Assessment of Strength and weakness; Preparation of argument / Proposal, Dos and Don’ts in Negotiation, Arbitration and Conciliation

4. Business Correspondence- 6hours

Essentials of Effective CorrespondencePlanning the business letters Direct approach, indirect approach, persuasive approachKinds of business letters(Application for employment, Letter of resignation, Correspondence with banks, Sales letters etc) Art of drafting Resume preparation

5. Intra Organizational Communication-6hoursMemorandumNotices, Circulars, OrdersStaff Suggestions and complaintsAgenda and minutesListening

How to become a good listener/reader

6. External Communication-6hours

Press Release and noticesInvitations to tenders, bid, auction noticesPress conference, exhibitions, launchesMagazines, brochuresMail shots, reply couponsAdvertising for senior positionTelegram, telex, fax messages, electronic mailInternet & E-Commerce

7. Essay Writing-7hours Role of consulting organizationsQualities of a successful entrepreneurEconomic Reforms and future of Indian IndustryTrade FairsMedia in AdvertisingBusiness Morality

8. Strategic Communication-8hoursCommunicating with a customer & clientCommunicating with your bossCommunicating with colleagues and team matesCommunicating with your subordinatesCommunicating with a vendor or supplierCommunicating with government officials and bureaucratsCommunicating with blue collar workersCommunicating with the press

9. Practical-6hoursNon-verbal CommunicationRole-plays

Total number of lectures required -55 hours

References-

Text Book:1. Sinha, K.K, Business Communication, Galgotia Publication2. Lesikar, Business Communication, AITBS Publication.

Reference Books

1. Effective Business Communication, A.Kumar, Khanna Book Publication2. Essential of Business Communication, Reddy, Himalaya Publishing3. Business Communication, Varinder Kumar, Kalyani Publishers4. Business Communication , Kitty O Locker, TMH5. Business Communication , Vikas Arora, Global Vision Publishing6. Business Communication, Sathya Swaroop Debasish, PHI7. Business Communication, Homai Pradhan, Himlaya Publication8. Business Communication, R.C.Bhatia, Ane Books9. Business Communication and Customer Relations, The Indian Institute of

Bankers, Macmillan Publication10.General Management and Communication Skills, Institute of Chartered

Accountants of India11.Business Communication , Rajendra Pal, Sultan Chand

Journals :1. The Journal of Business Communications, University of Maine, M.E.2. Harward Business Review3. Business Today4. Business World5. Vinimay

Video Tapes:1. Communication Process, IGNOU, Delhi2. Communication and Feedback, IGNOU, Delhi3. Management Functions and Behaviour Communication Process, UGC/CEC Countrywide Classroom Programs, Delhi

Study Materials:1. PGDBM Programs, AIMA-CME, Delhi2. MBA Course, IGNOU, Delhi