COMMUNICATION PROCESS:

WAYS OF COMMUNICATION:http://www.youtube.com/watch?feature=player_embedded&v=IEGamVBeeOc

VISUAL COMMUNICATION.

PURPOSE AND FUNCTION OF IMAGES:

- INFORMATIVE IMAGES - EXPRESSIVE IMAGES

- EXHORTATIVE IMAGES - AESTHETIC IMAGES

INFORMATIVE IMAGES:

Provide data. CLEAR, DIRECT AND OBJETIVE

EXPRESSIVE IMAGES:

Stimulate FEELINGS AND EMOTIONS.

AESTHETIC IMAGES:

Images created to enjoy. They show concepts of BEAUTY and HARMONY

EXHORTATIVE IMAGES:

To convince us of something. EYECATHING AND EXPRESSIVE

TYPES OF IMAGESREALISTIC IMAGE FIGURATIVE IMAGE ABSTRACT IMAGE

Figurative images represent real objects/human beings with different degrees of likeness; no keeping colours, proportions, etc. They can be a sign, a simplification, and a deformed image.

Realistic images reproduce the model accurately.

Abstract images do not imitate the reality, it just is interested in the colour, the shape, the proportion, and the structure.

IMAGES

According to degree of likeness

High degree Medium degree Low degree

Representing images with shapes

CONTOURSILHOUETTE

ENCLOSED SPACE

Parts of a shapeContour: This is the outside line of a figure. It is a simple element with few details and gives a clear visual message.

Silhouette: It is defined by enclosed space of the same colour or texture. It highlights the most important part of a shape and focuses on its visual message.

Enclosed space: it is the inner surface of a shape made by its contour. It gives us more visual information because it has colour and texture.

CONTOURSILHOUETTE

ENCLOSED SPACE

Parts of a shape

Different shapes can transmit different feelings:

1.Triangular shapes give the idea of tension.

2.Rounded shapes give the idea of balance.

3.Squared shapes give the idea of strength.