Communication Models

Model

ODescribes an object, event, process, or relationship.

ORepresents the essential or major features of what it models.

Importance of Model

OPresents the essential nature by the model builder.

OVisualizes certain features for us

OProcess is simplified

Aristotle’s Model

Aristotle’s Model

OProposed model before 300 B.C.

OFocused on public speaking.

OFive elements of communication.

Lasswell’s Model

Lasswell’s Model

OWho - Control Analysis OSays what - Content Analysis O In which channel - Media

Analysis OTo Whom - Audience Analysis OWith What Effect - Effect

Analysis

Lasswell’s Model

OSurveillance of environment: Diplomats & political leaders to alert society

OCorrelation to society: Educators & opinion leaders

OTransmission to generations: Family & school

Shannon & Weaver Model

Also called Mathematical Model

Shannon & Weaver Model

O Effective in person-to-person communication

O Sender plays the primary role and receiver plays the secondary role

O Communication is not a one way process.

O Understanding of Noise will helps to solve the various problems in communication.

O Identified with technological and technical aspect of communication.

Wilbur L. Schramm’s Model

Osgood and Schramm’sCircular Model

Osgood and Schramm’sCircular Model

ODynamic model ONo separate sender and

receiver OStates communication to be

circular in nature OFeedback – Central feature.

Berlo’s SMCR Model

Berlo’s SMCR Model

OS-M-C-R = Source-Message-Channel-Receiver

OOne of the best models

OExplains almost every category