Communication is key Communication is key

MANAGEMENT, ADVERTISING & CREATIVE PROGRAMS - 2012

In your hands, dear students, more than in ours, will rest the final success or failure of your course. Since this

institute was founded, each set of students has contributed to make NiA what it is today. Their success stands testimony to the quality, in their laurels you will

shine.

There are multiple challenges ahead – not just in your studies but in the civic life that surrounds you. Once you

complete the program and go forth in a career, you too will face a struggle against the common enemies of man:

tyranny, poverty, disease, and war itself.

Will you unite against these enemies to emerge as a strong and global community that can assure a more fruitful life

for all mankind? Will you join in a social effort to become a stronger society?

In the long history of the world, only a few generations have been granted the role of defending freedom in its

hour of maximum danger. Let us not shirk from this responsibility - welcome it. The energy, the faith, the

devotion which we bring to this endeavor will light our country and all who serve it - and the glow from that fire

can truly light the world.

Ask not what your country will do for you, but what together we can do for our country.

Democracy is not just about an individual's rights, it is about each individual's rights. Freedom is not about some of us being more free than others but for each one to be

free. Secularism is not just my right to practice my religion but for each one's right to do so.

Let us change our own self from this day onwards and practice a modern, democratic, free and secular life.

Welcome to NiA

Inspired by the Inaugural Address of JFK, January 20th, 1961

Mission Statement

The biggest plus of Nia is the holistic and complete exposure and learning curve it imparts across all its courses, thereby giving students a 'real life' experience of handling brands across industry sectors and verticals. Result: students gear themselves up for the best of careers that go beyond advertising per se and embrace the best of opportunities in communications management including PR, Activation, Direct Marketing, Out-of-home, Digital and strategic brand management in the only corporate sector. This is possible thanks to the finest of industry practitioners developing, delivering and assessing all courses on one hand as well as the overwhelming support from the media industry at large - both in offering the best of placements as well as support thru 'live projects;,case studies and function specific seminars/workshops.

On behalf of Nia, I look forward to meeting you all in person – and can assure you of an unique and enriching experience with us.

Parveen Ahluwalia, President, Governing Council

Parveen Ahluwalia, President, Governing Council

Namrata SuriFounder Director & Chairperson

NiA classes will be held at 9, Institutional Area, Lodhi Road from the sessions in 2012.

Our endeavor to provide contemporary education and training to young entrants on the threshold of a career continues as we complete an exciting and eventful sixteen years.

Advertising industry is the best kept secret – the fact that it is Advertisers that control the business of Media, Events and Public Relations escapes most people. Advertising agencies offer great careers and a chance to cross over to the corporate side at all times and levels. It is also great fun working in Advertising as insiders will tell you. Yes the hours are tough, starting salaries are low but so it is in Consulting, Medicine, Accounting and in Law!

Some of the world’s most successful people work in Advertising or have emerged out of it, as well as it has given refuge to those that did not do well anywhere else in the world but sparkled in this industry.

There is a 1500+ and counting strong NiA alumni out there working and leading the industry at various levels, some of them right at the top. In the past sixteen years, we have received a tremendous amount of support from people in the advertising and media business, and on behalf of all of us at NiA, I thank them sincerely.

Welcome toNational Institute of Advertising.

Namrata SuriFounder Director & Chairperson

If you think you are creative, NiA provides you an excellent platform to explore your creative skills.

This department ensures that we look at the creative potential of every student and streamline them to work in the competitive field of communication design.

Both Advertising and Design require a specific skillset and talent. We nurture you, train your drawing skills, color sense, aesthetics, software skills and through all this rigorous training, we ensure that you reach a platform of high creativity.

If you are interested, do drop in for counseling and prepare to take a creative test. If you fulfill our criteria, leave the rest to us.

Lolita DuttaDirector, Design ProgramsNIA

One, the courseware is designed to keep in mind the industry requirements. Regular reviews keep the curricula in step with the changes that make this environment so dynamic.

Two, the regular faculty itself comprises working professionals. Unlike elsewhere, they do not show up once-in-a-while.

Three, it is essentially the result of first two points, our students end up getting good breaks in nice places.

But the nicest of all reasons, to me personally, is that most of our students keep in touch and drop-by often, even much after they pass out.

Sushil Pandit Director

Sushil Pandit Director

Lolita DuttaDirector NiA & Head: Design Programs

Mes

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Post Graduate Program in Advertising & Communication Management (PGPACM)

Hire people who are better than you are, then leave them to get on with it.

Look for people who will aim for the remarkable, who will not settle for the routine.

David Ogilvy

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GOVERNING COUNCIL Mr. Ajoy ShourieDirector, Inter Network Kommunications

Mr. Anmol DarManaging Director, Superbrands India

Mr. Dilip CherianConsulting Partner, Perfect Relations

Ms. Lolita Dutta, Director Creative Programs, NiA

Ms. Namrata SuriFounder Director & Chairperson, NiA Ltd.

Mr. Nippun Gupta Chief Executive Officer, Retails Labs.

Mr. Nirmal C MathurDirector, Jindal Steel Limited

Mr. Parveen AhluwaliaPartner, The Firm and President, NIA

Mr. Rajat SethiCreative Director, Reader's Digest

Mr. Sanjay ThaparPresident, Ogilvy & Mather

Ms. Sunayna MalikManaging Director, Text 100

Mr. Sushil PanditDirector, Hive Communications

Mr. Vivek SrivastavaJoint Managing Director, Innocean Advertising

GUEST FACULTYMr. Avijit DuttPresident - Marketing ,Olive Telecommunications

Mr. Bashab Dutta ChowdharyChief Execitve Officer, Madison Media

Ms. Deepika Warrior Director-Marketing , Pepsi- Frito Lay

Mr. Karunendra MathurManaging Director , Montage Advertising

Mr. Murad Ali BaigManaging Director, Baig Consultants

Mr. Narendra TripathyChief Operating Officer, Radio Mantra

Mr. Nikhil DeyPresident, Genesis BM

Mr. Nirupam SahayWhirlpool India

Mr. Ravi PasrichaPhotographer

Mr. Satyajit SenManaging Director, Zenith Optimedia

Mr. Saurabh Das GuptaExecutive Creative Director, Innocean Advertising

Ms. Sheetal ThakurBusiness Head, Educomp

Mr. Shivjeet KullarChief Executive Officer, K-Factor

Mr. Shiv Shankar MoitraChief Executive Officer, Event Engineers

Ms. Shrey SenHead- Customer Satisfaction, Synovate India

Mr. Srikant SastriManaging Director, Solutions Digitas

ADJUNCT FACULTYMr. Atul DevImage Consultant

Ms. Hina PathakDirector-Planning & Strategy,Lingual World

Mr. Justin RabindraExecutive Director, OgilvyOne Worldwide

Ms. Malika ThaparMarComm Consultant

Mr. Maninder SinghManagement Professional

Mr. P. V. NarayanamoorthySenior Media Strategist

Mr. Ramesh TahilianiBrand Consultant

Ms. Sujata Soni BaliCEO, Miran Productions

Mr. Subrata MajumdarMarketing Consultant

Ms. V N Saroja,Marketing Consultant

Mr. Anando Dutta Alumni: National Institute of Design, Visual Comm.Subject: Graphic Design

Ms. Neelima Rao Alumni:National Institute of DesignSubject: Graphic Design

Mr. Rohit Sharma BFA, Fine Arts, College of Art, New Delhi.Subject: Foundation Studies in Drawing & Illustration

Ms. Seema SrivastavArt Historian

Mr. Vikram KalraFreelance Photographer & Designer

Mr. Vijaybahu JoshiIDC - MumbaiSubject: Graphic Design

Mr. Vishvesh Sant Alumni: National Institute of Design

NiA Ltd. headquartered in the National Capital Region (NOIDA) is a one –of- its -kind institute in South East Asia, providing contemporary and quality international level programs in Advertising, Public Relations, Communications Management, Graphic Design and now Management at NBS —(NiA Business School). Established by industry professionals, NiA Ltd. is a corporate body. Its mission is to create a practical and industry oriented approach towards education, training and build a renewable talent bank for the media and communications industry. NiA Ltd. intends to establish its business school - National Business School (NBS) - that will apply to AICTE in due course before it starts to function. At the moment NBS is functioning only as a study center of the Punjab Technical University (PTU) and all the MBA programs are offered as per the university but with NiA advantages.NiA is a registered limited company and an autonomous institute. It is not a university under the UGC act and does not confer any degrees.

Award of Diploma & NiA Convocation:

All students who complete the respective programs with adequate marks and sufficient credits are awarded the corresponding Diploma. The same may be withheld only in case of a disqualification where in each case, students are given the opportunity to reappear. The Diploma is awarded at a ceremony held for all qualifying students on completion of the Program.

Timings:

The institute functions on a five day week format, between 0930 and 1600 hours, usually Mondays through Fridays, during term time except on national holidays and during the Christmas week. Some of the classes may be held on Saturdays as well. Industry interaction usually takes place on Saturdays and many weekends are spent working in case of guest faculty visits and project work. Students are

required to be available at all times in the duration of the semester to participate in various academic and career events.

How to Apply:

If you are a graduate, please proceed to fill the enclosed application or just download the form from our web site: www.niaindia.org

Please attach attested photocopies of your documents with the form and two photographs. You are required to attach a sum of Rs. 900/- as registration fee with each application.

After the registration we will invite you to participate in a written test and/or Interview.

Admission Notification:

All successful candidates are duly informed by personal letter and their names may also be posted on our website. Students are advised to contact the Admission office at this stage and to obtain any other information they seek.

Fee Deposit & Document Verification:

Students who have received an admission notification are advised to ensure an early fee deposit to ensure a seat. Late payment may result in disappointment in case of limited seats. All original documents should be deposited at this stage which are returned later after due verification. The Admission may be deemed cancelled at any point in case if the documents are found to be incorrect or incomplete.

Residential Accommodation:

Off campus residential accommodation is available separately (on additional charge) for both men and women. Our admission office will help you find an appropriate accommodation close to the campus. Outstation students are requested to ensure to apply formally for getting the suitable accommodation arrangement for themselves well in advance to avoid disappointment.

Please check with our Admissions Office for assistance in this regard.

An idea can turn to dust or magic, depending on the talent that rubs against it.

William Bernbach

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NiA invites students for a post graduate program of knowledge practices immersed in real-world challenges. Come into a diverse community of colleagues and faculty reflecting a world of talent, beliefs and backgrounds. Into an intense period of personal and professional transformation that prepares you for challenges in any functional area - anywhere in the world.

To experience the programs at NiA is to go inside the issues that matter - and to reach inside yourself for the strength, skills, and confidence you will develop to face them. In every case, class, event and activity, you are asked not only to study leadership, but to demonstrate it.

This is how studying at NiA makes a world of a difference for you:

Learning in practice:

It's one thing to learn theory from lectures and textbooks. It's something else entirely to learn how to make decisions in the face of conflicting data, complex politics and intense time and fiscal pressures - then defend your choices among peers as motivated and intelligent as you are. That's exactly what you'll do at NiA. Delivered through in-depth, case-method learning that puts you in the role of the decision maker. Field studies, career treks and in-depth immersions under experts and industry luminary faculty guidance take students to the frontiers of new markets, practices and technologies across the globe.

An engaging community:

At its core, NiA student life is built around an intense experience that's invigorated with year-wide events, student activities, guest speakers, seminars and so much more. In fact, many of our student profiles share a common theme: how the students have not only found a community of support, but a close-knit network of friendships that last a lifetime.

Everything on the NiA campus - from our multimedia classrooms to our happy atmosphere is

designed to encourage community collaboration for a richer learning experience.

Networking opportunities:

Many of our postgraduate students will have significant experience in the workplace and therby combining study with their careers. This means you can benefit from the networking opportunities provided by meeting other students with managerial and creative positions in organizations in NCR and beyond.

Benefits to your organization (for working professionals): If you are combining study with work, or taking a break from work to study, here are just a few of the benefits that you could bring to your employer through the NiA programs:

— Your constructive and creative input on day-to-day issues will benefit from your thorough understanding of overall business strategy

— Your increased knowledge will make you better equipped to deal with the complex facets of modern management

— Your holistic appreciation of your company will enable you to contribute to achieving a sustainable competitive position in today's changing business environment

— Your ability to lead, manage and motivate other staff members will be enhanced

— Through the Specialization project, your company can gain a valuable piece of consultancy/research that is tailored specifically to its needs

The institute's NCR location and excellent transport links makes it easy to reach.

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The IXP Objective: Learning through Context - To develop outstanding leaders that will make a difference in the world demands a business education and perspective that is both practical and far-reaching. NBS's International Experience program (IXP) maximizes participant-centered learning experiences by integrating the school's distinctive case method of teaching with field-based learning activities that integrate first and second-year students during a semester break.

The cornerstone of the IXP is the expertise of faculty leaders who develop program content around key teaching objectives reached through global field-based learning activities.

An IXP typically is comprised of a three-part learning experience:

* Pre-departure activities to introduce and prepare students for the IXP

* An intensive multi-day Industry Experience during the break that may combine travel, meetings, and student projects

* A post-program opportunity for sharing lessons learned with the wider NBS and Industry communities

The IXP Difference: Not a Trek - The IXP differs from the NBS Career Treks in several important ways. First and foremost, faculty leaders develop program content and lead each IXP. Second, faculty leaders' educational objectives shape IXP itineraries and activities. Third, faculty leaders commit to the pedagogy of experiential learning, meaning that the IXP aims to go beyond creating educated tourists, thereby facilitating the transmission of key ideas in managerial practice through learning activities. Fourth is the related commitment to help students learn by completing work projects and then sharing their experiences with the wider NBS community.

For the class of 2011-13, NBS is pleased to offer the following IXPs:

* London: Financial Management in challenging times

* Oxford: International Trade Practices relearned

* New York: Meeting the emerging new world order

* China: Understanding a Business Environment

* Europe: Europe Divided? The Economic Geography of Business

* India: Incredible India - New Opportunities and New Challenges

* Israel: The Entrepreneurship and Venture Capital "Miracle"

* Brazil: Business Opportunities in Emerging Markets

Note: For select students only – on additional costs or industry scholarships

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Leo Burnett

PROGRAMS OFFERED

Post Graduate Program in Advertising & Communication Management (PGPACM)

The fastest growing sector of the communication industry, Advertising has evolved to become the first choice of young professionals across India.

NiA's programs offer the best learning ground, a comprehensive all round training and provides the right stepping stone towards a successful career in the country's foremost Advertising, Public Relations, Design, Out-of-home, Activation, Media and Direct Marketing agencies/companies. Students are offered rigorous instruction in this One year fast track program, thereby preparing them and well enough to tackle the pace and hard work required for this demanding career.

Backed by senior advertising professionals from the industry, the NiA programs are well designed and contemporary in nature. Continuous interaction with professionals and working on real projects makes our student the right professional to fit in the global environ of today's industry.

Placement assistance is offered to all successful candidates.

ADMISSION INFORMATION

Fee:

An all-inclusive fee for the One Year Diploma Program is Rs.1,80,000/- plus applicable local taxes. All students should refer to the fee plan for details. All fees once paid are non refundable.

Fees can be paid either by Cheque or Demand Draft in the name of 'National Institute of Advertising' payable at New Delhi or Noida.

Eligibility:

The basic qualification for admission is graduation in any discipline with good communication skills and enthusiasm for hard work. Students having cleared post graduation in any discipline and with work experience may also apply.

Selection Procedure:

Selection among eligible candidates is made on the basis of applicants' academic record and Personal Interview with the President of NiA. This procedure is uniform for everybody. Successful candidates on being selected are informed individually, by letter. The admission list is also displayed at the Institute and posted on the Institute website.

How to Apply:

Applicants are advised to apply giving complete particulars as mentioned in the form. The form is enclosed with this leaflet. You may also download the same from www.niaindia.org. Please check for interview dates.

Your admission to the course will be considered only on your presenting a complete registration form with all duly attested documents and a registration fee of Rs. 900/- by Demand Draft in the name of 'National Institute of Advertising' payable at New Delhi or Noida.

Duration:

1 Year (Approx. 10 Months) 2 Semesters

Awarding Body:

National Institute of Advertising

Note: NiA is a registered private institute and not a university under the UGC act and does not award degrees.A

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CURRICULUM

Advertising Management (PGPACM)

Market ResearchMarketing ManagementPublic RelationsConsumer BehaviorMedia PlanningCopy WritingEvent ManagementBrand ManagementServices & Relationship MarketingInternational Campaigns

Design WorkshopDigital Marketing WorkshopProduction – Press & Channel Visit

Specializations: (requires internship)

Client Servicing Account PlanningMedia PlanningCopywritingPublic RelationsEvent Management

Individual Term Paper (compulsory)Viva

Total Credits in PGPACM 12

Total Credits required for Diploma 10

ADDITIONAL INFORMATION:

Total Number of Class Contact Hours 420

Total Number of Self Study Hours Required 250

EVALUATION:

All papers carry one credit. A total of 10 credits have to be obtained with minimum 40% marks in each for award of Diploma. 60% marks are traditionally awarded to project work/ group presentations and 40 % to the written examination, though the final discretion lies with the concerned faculty member. Specialization will be mentioned on the Diploma only after successful completion of subject internship and separate evaluation in

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THE PROGRAMS:

360 degree creative, 361 degree ideationA Career in Graphic Design at Delhi or Bristol England

NiA now has an affiliation with the UWE, University of West England, Bristol.

This allows our students to transfer their credits after completing either their foundation or 3 years diploma at NiA and proceed to UWE and get a recognized degree. Travel to, stay and cost of study at UWE are not included in NiA fees.

Curriculum at NiA

The program is divided in three parts: First two years are devoted to the Foundation Program and then the next four semesters consist of a Specialization Study. Although based on international standards, the Institute Design department offers only two specialization options at the present moment.

Foundation Diploma in Design is awarded after completion of two years.

Graduate Diploma in Design is awarded after completion of next one year - 3rd year.

3 Years - Graduate Diploma in Design (GDD)

After GDD, you may take direct entry in 4th Year at Bristol University in Graphic Design or take placement from NiA. You may continue for the fourth year at NiA its self and take the Advanced Diploma in Design.

The communication design is one of the largest growing segments in the graphic design and media industry today. A communication designer works in the ambit of advertising, starting from a visualizer and going on to become an agency head. Many opportunities arise in the areas of publication houses, design studios, film and media houses, etc. NiA trains their students to be more than adequately trained for all these design applications.D

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While polytechnics and computer design schools provide a basic skill, we provide a comprehensive training utilizing intellectual as well as acquired skills, catering to the specific needs of the communication design industry today.

The requirement of this industry changes with growing technology, and we at NiA realize the potential and equip our students to handle the constant endeavor of change.

Personal Pre Requisites:

A creatively inclined mind and good drawing skill form the foundation of this career. Students must train in drawing at school level to get admission to the institute. However further drawing training is provided during the four years study.

A Word of Caution:

It is a demanding training program and career, where there are NO short cuts. Even to pass the basic program, extensive work in needed which is personal training based and involves hours of painstaking labor.

Advantages:

Fast growth, high profile and good remuneration is sure for the talented and willing worker.

Fee:

An all-inclusive fee for the Design Programs applicable for sessions starting in 2011 is Rs. 1,26,000/-* per year plus applicable local taxes. Please ask for a fee plan. Fee once paid is non refundable.

Students are provided a Laptop computer complimentary in the second year.

Eligibility:

Candidates must apply through our selection procedure to secure admission.

Class XII pass by CBSE, ICSE or any Indian State Education Board.

UK 'A' levels or equivalent.

Selection Procedure:

A written creative test is conducted at Institute premises. Students are requested to carry art and drawing material, colors and crayons etc. NiA will supply examination, drawing and test sheets.

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All applying candidates must appear for an interview with a member of the Admissions Committee or Director of the Program.

Evaluation:

You must complete each level of course before proceeding to the next. Students must complete minimum required credits with a grade of C or higher in each course for award of the Diploma. There are some compulsory projects failing in which does not qualify for the Diploma even if the credits are complete.

How to Apply:

Applicants are advised to apply giving complete particulars as mentioned in the form. The form is enclosed with this brochure. You may download the same from www.niaindia.org

Please check for interview dates.

Your admission to the course will be considered only on your presenting a complete registration form with all duly attested documents and a registration fee of Rs.900/- by Demand Draft in the name of 'National Institute of Advertising' payable at New Delhi. If visiting personally, the registration amount may be deposited in cash.

Duration: 3 Years: 6 semesters

A Foundation Diploma will be awarded after completion of first two years - 4 semesters.

Term Information:

I Fall Semester: August - December

II Winter Semester: January - May

Awarding Body:National Institute of Advertising

Note: NiA is a registered private institute and not a university under the UGC act and does not award degrees.

Module No. of CreditsNote: * Each module has 180 contact hours and 120 non contact hoursAll subjects offer skill building, as well as initiation to design methods

SEMESTER - I

Drawing - I 15Elements of Design 15Color - I Form a spaceEnvironmental Perception 15Total Credits 45

Note: Continuation of skill and knowledge building, in terms of research and analysis.

SEMESTER - II

Drawing and Illustration 15Color - I 15Design Process 15Total Credits 45

WORKSHOPS AT FOUNDATION LEVELArt Appreciation Material and MethodsPaper Modeling Photography

Note:Documentation (Field trip and study) Visits to Art Galleries, Museums and Exhibitions

Design Yr. 1

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SEMESTER - III

Drawing for Communication 15Publication Design - I 15Basic Graphic Design 15Typography - II 15Form Space and Structure 15Total Credits 75

Note: Advanced skills and development of visual language Attending workshops, seminars and conferences

SEMESTER - IV

Poster Design 15Communication - I (Project) 15Total Credits 45

Note: All pre- requisite modules for learning graphic design, project development using design methods, self study and Group Projects: include peer interaction, self study and team work

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Note: All subjects now are based on project work which lays emphasis on research, ideation and concept development

SEMESTER - V

Communication - II 15Visual Identity 15Visual Thinking 15Publication Design 15Total Credits 60

SEMESTER - VI

Advertising Design 15Design Project - I 15Design for Packaging and Retail 15Design Project - II 15Total Credits 60

Note: Students are encouraged to experiment and work with different media of communication forms, e.g.: Film Animation

Detailed Project Work, Final Renditions of all work Independent study in different spheres of interest culminating in a broad based design project keeping communication strategy in mind

INTERNSHIP 6 WEEKS

Exposure to working in the industry Practical work Integrated with theory as well as independent projects, core competence modules

Pre - Diploma Compilation of All work Presentation Diploma Project 30Total Credits 30

Note:This is the final semester which is devoted to documentation of all work into a workable format

Real time or hypothetical projects spread over 8 weeks constitute the final project which has to meet the evaluation criteria for obtaining the diploma

GRADUATE SHOW

Total Credits across 3 Years 360

Additional Information

Total Number of Class Contact Hours 1260

Total Number of Self Study Hours Required 2520

Design Yr. 2

Design Yr. 3

Men

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Mentors 2009-10

Abhishek Chaswal

Aman Kishore

Anuj Sharma

Bhavna Sharma

Gautam Bordoloi

Kaveri Naag

Love Guglani

Nidhi Prakash

Rachna Arora

Randhir Singh

Ruchi Budhiraja Warikoo

Sachin Gupta

Saurabh Dey

Shailja Vohra

Smita Dhall

Sudipto Poddar

Supriya Sodhi

Surabhi S. Luthra

Tania Suri

Utpal Kelovkar

Vikram Pareek

Yashaswi Bhatt

NiA requested its alumni to help mentor the batch MCM of 2009-10 and got an excellent response. 22 alumni from various batches volunteered for the program and were duly assigned two to three freshmen. Each one in turn was contact by the protégés and a bond was formed. The alumni counseled these students on matters of career options, choices to make, success rates, the way forward etc. including how to prepare for the chosen career ahead.

NiA management is grateful to the following mentors for the valuable inputs and for making it a successful mentorship program. Interested alumni may contact hr@niaindia.org to volunteer for program 2011-12. The program has been assigned for the year 2010-11 already. Mentor Certificates have been delivered for 2009-10. In particular, Ms. Mukta Kapoor, alumnus NiA, permanent volunteer and Corporate Head - Marketing, Old World Hospitality receives a special 'thank you' certificate though she is not a part of the mentors formal program.

Protégé speak:

I think Utpal sir was really friendly, encouraging and forthcoming. I am really grateful for the advice received.

Tanya ma’m is vivaciously friendly and helpful. I called her all the time and she was really patient with me.

Vikram Pareek sir is very serious minded but also very helpful and comes up with great insights.

My mentor took me out for coffee and meals – she is so senior in the industry - I was at first a little shy, but later I realized she did it to build my confidence.

My mentor sent me so many event invites.

I saw five Hollywood movie premiers with my mentor. Thank you NiA. I am so spoilt now.

Mr. Yashaswi Bhatt is so cute – he is a great guy and I am glad I have a friend in my mentor.

(names withheld )

In an endeavor to provide an equal education opportunity to all qualifying students, merit scholarships are provided each year. The qualifying criteria for obtaining a scholarship are based on academic achievement and family's financial status of the applying students. Full or part scholarship will be offered after assessment of each application.

How to apply: Please write a personal application in your own handwriting addressed to the Director mentioning reasons for applying. Please ensure that adequate academic and financial records are enclosed for easy assessment of your case. You may take advice from your Admissions Counselor.

Equal Opportunities for Women: In case of young women who face opposition or discrimination at home by parents' or guardians' refusal/ reluctance to spend on the higher education of a female child, counseling is available together with families and such students may contact us directly.

Following scholarships are available for a limited number of applicants:

— Smt. Vidya Vati Kapoor Memorial Scholarship for a Humanities stream topper from any Indian University

— Sh. Anand Mohan Suri Memorial Scholarship for a Commerce stream topper from any Indian University

— Smt. Savitri Rani Gupta Memorial Scholarship for outstanding creative skills

— Neena & Narinder Nath Duggal Memorial Scholarship for meritorious students with over 90% marks at Class XII level

— Dr. Mrs. Prem Lata Suri Memorial Scholarship for meritorious female students in any stream with over 90% marks at Class XII level

— Dr. Basant Lal Wadehra Memorial Scholarship for needy students in any stream

— Kiran & Sudhir Lal Memorial Scholarship are offered for our Advertising Programs

In addition to the above, the institute offers study assistance to school going children by way of financial support, provision of books and study material and payment of school fees to a limited number of applicants each year. This facility can be availed by meritorious students and female children for continuing education. Alumni and current students may identify and recommend deserving cases.

The institute offers job assistance and counseling for all such applicants during or after completion of education.

Scholarship Committee Chairman: Mrs. Namrata Suri

Committee Members: Dr. (Mrs) Rashme BahlMr. Parveen AhluwaliaMrs. Malika UppalMrs. Rachna KapoorSc

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s"Word of mouth is the best medium of all".

William Bernbach

Pla

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A devoted full time Placement Co-ordinator identifies the best of job opportunities across the media and communications industry to past and current students with the help of an intensive and comprehensive job search strategy under the direct supervision and guidance of the President, NiA. The Institute provides placement opportunities for all students on successful completion of their program.

Alumni & Part Time Students: As and when appropriate opportunities arise, alumni and part time students are also helped in finding better or suitable jobs, thereby providing an ongoing support system to all alumni. In this regard, students are advised to keep the Placement Coordinator apprised of their requirement and change of address, etc.

Placement Committee Chairman:Mr. Parveen Ahluwalia

Committee Members:Ms. Malika UppalMs. Mukta KapoorMs. Jyotsna Singh KaushikMr. Abhishek Gulyani

Event Management DNA EncompassEvent Engineers Grey WorldwideShow TimeWizcraft Entertainment

Media Agencies Carat —India Group M Madison DMB&R Media Palette Mindshare MPGStarcom Zenith Optimedia

Media Houses Discovery India Eenadu Group Hindustan Times India Today Group Indian Express Madison DMB&R Mail Today NDTV Outlook Magazine SAB TV Sony Entertainment STAR TV TV Today Zee TV

Public Relations Buzz Corporate Voice Weber Shandwick PR Genesis PR IPAN Lexicon PR Linopinion Perfect Relations Text 100

Research IMRB Market ProbeNielsenTNS

PARTIAL LIST OF SELECT EMPLOYERS

Advertising AB&MAdbur IndiaBates IndiaCapital AdvertisingContract AdvertisingDraft FCB UlkaEnterprise NexusEquus AdvertisingEuro- RSCGEverest AdvertisingInnoceanJ Walter ThomsonLaw and KennethLeo BurnettLoweMAA BozellMcCann EricksonMNC SaatchiMudra CommunicationsOgilvy & MatherPercept AdvertisingR K Swamy/BBDORediffusion DY&RSaatchi and SaatchiTBWATBWA AnthemUniversal McCann

CorporateArevaAviva Life InsuranceBenetton Google Haier Telecom Jet Airways Jindal Steel Liberty Footwear Make my trip Marks and Spencer's NatuzziOld World Hospitality Radisson Group RE/MAX Real EstateReebok Siemens TERIUnitech Wireless

Design & Publishing Anando Dutta AssociatesBrand Planet (Elephant) BVN Design Chaos Design Design Dimensions Desmania Dorling KindersleyHard News PublicationIndia TodayItu Chaudhari Design Mail TodayNiyogi Books

All artwork used in this brochure is reproduced from original work by students of Graphic Design, NiA. Designed by Inter Network and printed digitally.

design@ink.net.in

04-2012

National Institute of AdvertisingC 55, Sector 8, NOIDA 201301 INDIA Tel: (+91 120) 4548 555 Mobile: (+91) 9871 565 565e-mail: admissions@niaindia.org

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