Communication-Avoiding Algorithms for Linear Algebra and Beyond
Communication in 2014 and beyond
-
Upload
zigurds-zakis -
Category
Government & Nonprofit
-
view
272 -
download
10
description
Transcript of Communication in 2014 and beyond
![Page 1: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/1.jpg)
Communication in 2014 and beyond !
Few thoughts fromCommunication Strategistperspective
Zigurds Zaķis !@zz_zigurds www.ZigurdsZakis.lv !Club of Venice Riga, 05/06/2014
![Page 2: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/2.jpg)
Society
Media
Communication
Culture
Creativity
Politics
Economy
Business
Work
Healthcare
Education
4th technological revolution: digital tools and platforms are fundamentally changing:
Fundamental changes , not just another media channel
EU has all the preconditions to take the lead globalyand to benefit most!
![Page 3: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/3.jpg)
1. One-directional communication ➾
![Page 4: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/4.jpg)
http://www.flickr.com/photos/georgeaugustine/2116513291/
1. ➾ ➾ ➾ Conversations
![Page 5: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/5.jpg)
Abundance of informationFragmentation2.
Ignore anything, that is not interesting or valuable for me
Information campaings
![Page 6: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/6.jpg)
3. Social Networks
![Page 7: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/7.jpg)
Platforms for !
listening getting know more
conversations cooperation
sharing solving
entertaining* telling stories*
informing*
building relationships creating value
organizing groups
Social networks: think platforms, not media
![Page 8: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/8.jpg)
4. Video
![Page 9: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/9.jpg)
@zz_zigurds
R.I.P. Press Realase (19xx -‐ 2008)
![Page 10: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/10.jpg)
Text -> Interactivity -> Video
![Page 11: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/11.jpg)
4 screens, different roles, 1000 new opportunities
![Page 12: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/12.jpg)
5. Mobility
Their mobility, no just mobile phone
For us: Delivering 4W:
✦ What they want ✦
✦ When they want ✦
✦ Where they want ✦
✦ How they Want ✦
+ For them:
Powerful Communication ToolJune, 2007
![Page 13: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/13.jpg)
How to approach it?
![Page 14: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/14.jpg)
Every campaign is
integrated campaign
Strategy toCommunications strategy & role
!
Campaing architecture
Synergies / Consistence
!
Real time (24/7)
Open ended1
![Page 15: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/15.jpg)
2Brutal Simplicity
The essence of great campaign is to sacrifice. Our job is to simplify
![Page 16: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/16.jpg)
140 characters vs. a speech A system of ideas
![Page 17: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/17.jpg)
“Designer (marketer) is master storyteller whose skill is measured by his or her ability to craft a compelling, consistent and believable narrative” !
“Change by Design” Tim Brown, IDEO
Story,
not information, in the center3
![Page 18: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/18.jpg)
Using all sensesMulti-media
Visual Storytelling“Pictures speaks louder
than words”(slideshows, video, audio)
Aesthetics
Interactivity
Variety of formats now deliverable through most of devicesour people use
Creating experiences, not just bringing more information
4
![Page 19: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/19.jpg)
Creating value !
!
!
!
= making their lives easier/better5 For people (for him/her!) For society For country For the World
Insights —> Designing Services
![Page 21: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/21.jpg)
“It’s not what you say that matters, it’s what you do”
… but don't forget to tell the story 5Initiatives > Campaigns
Code of Conduct / Guiding Principles
![Page 22: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/22.jpg)
The role of PR
![Page 23: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/23.jpg)
http://www.flickr.com/photos/sdasmarchives/8091833204/sizes/o/
PR March 1, 2014 16:00
![Page 24: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/24.jpg)
Communication (PR) 2014: A War (Propoganda War)
![Page 25: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/25.jpg)
How do you do the right thing on a battlefield? Train yourself to be the person you want to be
![Page 26: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/26.jpg)
Social "media" data centers !
Dynamic, open-endedcommunication Permanent, 24/7
Superbowl. 2014
Gatorade, 2010
![Page 27: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/27.jpg)
PR = Public + Relations
![Page 28: Communication in 2014 and beyond](https://reader034.fdocuments.in/reader034/viewer/2022052310/53f647238d7f729a7f8b46de/html5/thumbnails/28.jpg)
Communication PROFESSIONAL today