Communication for startups

Communication for startups SenseCube Startup Accelerator Season #2

January 30th 2015

Why?

#SenseCom @MeguellatiSoso

It’s about being at the right place at the right time with the right message


3 steps

1 – Prerelease

2 – User acquisition & tests

3 – Massive traction

1 – First Weapon: A powerful brand

#Cliché about branding


Learn how to tell your story ASAP


You: why? values? story?


#1 Naming


#2 Value proposition VS Perceived value


#3 Be radical


#4 Good Design is not an option


#5 Good targeting


2 – First shots: Acquire users, the right way

Keep in mind the Growth Hacking Funnel (Mattan Griffel)


What is conversion?


Be ROI-oriented


#6 Landing Page


#7 Get mails


#8 Content


#9 Video


#10 Social Media


#11 Blogging: show your expertise


#12 Meetup groups


#13 Event partnerships


#14 Partnerships


Start talking / First community Choose a target, spot it, shoot


Targets: interests, hashtags, online conversations, media attention

3 – Start blasting: Get traction

Before: Choose relevant KPIs


When is it time to attack?


What can I do?


Which channels?


Which expenses? Which budget?


#15 Mailing


#16 The LinkedIn Growth Hack


#17 Crowdfunding


#18 Pitch


#19 Press


#20 Press Kit


#21 Tweet


#22 Mention


#23 Stay updated


Ready?


Thank you! [email protected]

@MeguellatiSoso

Marketing