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Communication ConfirmationKey Public Self-Interest Primary

Messages

Influential Objectives Strategies Tactics

Refugees To become partof community

they can relate to,

build skills they

need to live here,

seeking job

opportunities

1. Refugees areable to gain self-

sufficiency

through the

programs offered

2. Refugees are an

important part of

the Austin

community and

need to besupported

through this

difficult process

of relocating to an

entirely new

country, city and

culture.

Peers, localgovernment

agencies that help

the refugees

come to Austin,

locals they come

in contact with

that know about

various non-

profits Austin has

to offer

1. Have 10refugees indicate

they feel the

community has

improved

behavior towards

them.

1. Improve localcommunities

behavior towards

refugees

Increase social media presenceand interaction with local

community

Host a tutorial on how to use

social media effectively

Pass out brochures to the local

community

Create brochures

College Students Global aspect,

community

service, helps to

educate

1. Take part in

such helping

community and

assist refugees

that are new to

the area.

2. Help in any

way you are able

to, whether that

Peers, professors,

families, school

clubs, family

1. Increased

attendance at

multicultural

dinner from 45 to

60 by October

2013

2. Increase

engagement on

social media

1. Increase

attendance at

multicultural

dinner

Blog about MRC dinner

Send out Evites

Create Evites

Post about the event on social

media sites

Post about the dinner on

Facebook, Twitter and Blog

sites

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Communication Confirmationis with your

finances or time.

platforms by 12%

by October 2013

Current Donors They want theircommunity tobecome strongerand better whileprovidingopportunities forvariousunderprivilegedindividuals. Theycare about

providingresources andsupport skillbuilding for newmembers of thecommunity aswell.

1. Becausecompany isrecognized then itwill be known forits goodwill withinthe community,visible effort willbe key to itssuccess.

2. In order to takeadvantage of thisphenomenalopportunity to helpout such adeserving non-profit, we needyour company todonate $1000 ormore.

3. Becausecompany isrecognized then itwill be known forits goodwill withinthe community,visible effort will

Their publics,community, peers,their employees

1. Increase from11 corporatedonors to 15 byOctober 2013

2. Increasedattendance atMulticulturaldinner from 45 to60 by October

2013

1. Increasedonations fromcurrent donors

2. Make donorsfeel appreciated

Host a fundraising event invitingonly corporate donors with a

minimum of $500 donations

Write up a script for phone calls

and placing emails

Write a template for invitations.

Host a fundraising event where

the corporate donors sponsor

the event or donate items to be

auctioned offWrite a template for invitations

Incorporate donors name into

new home being built

Place name on bricks at the

entrance of the new home

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Communication Confirmationbe key to itssuccess.

4. In order to takeadvantage of thisphenomenalopportunity to helpout such adeserving non-profit, we needyour company todonate $1000 ormore.

LocalCommunity

Gaining volunteerexperience from adifferent culturalaspect, assistingthose in need,giving back to thecommunity inorder to build amore diversecommunity, they

want theircommunity tobecome strongerand better whileprovidingopportunities forvariousunderprivileged

1. Becausecommunityparticipates involunteering it isknown around thestate to be the citythat cares aboutbeing involved

2. Because the

local communitywill grow strongerin its efforts tohelp continue tohelp people inneed in the Austincommunity

Peers, family, whatothers in theircommunity aredoing

1. Increaseengagement onsocial mediaplatforms by 12%by October 20132. Have fivedifferent mediastories reported onthe MRC in the

local media byOctober 2013

1. Increase amountof social mediapresence

2. Increase MRCpresence in thelocal media

Increase daily tweets andinteractions on Twitter

Host a tutoring session on how

to interact on Twitter

Post on the Blog daily about

what is happening at the MRC

Host a tutoring session on how

to Blog effectively

Post more on Facebook and

interact with local community

Create a press kit

Put together each component of

the Press Kit

Create a media list

Make media contacts in Austin

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Communication Confirmationindividuals.