Communication challenges and strategies. 2 Policy and planning Key points Good communication needs...
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Transcript of Communication challenges and strategies. 2 Policy and planning Key points Good communication needs...
2Policy and planning
Key pointsKey pointsGood communication needs purpose, preparation
and practice.
Know your audience and answer their question:
What is in it for me?
Get to the point early – avoid too many details
Use surprise, interest and chunking, to help make information memorable.
3Policy and planning
Challenges to communicating effectivelyChallenges to communicating effectively
1. Understanding your audience & their needs
2. Knowing why we speak or present: the purpose
3. Getting to the point
4. Conveying the message so it’s clear and memorable
4Policy and planning
We tend to concentrate on what we know and
don't always think about our audience: who they are, what they need to
know and why our message is important to our listeners,
viewers or readers ...
Understanding your audienceUnderstanding your audience
6Policy and planning
Before important communication, clarify for yourself:
What is the issue or area of concern?
What is the critical, relevant, compelling piece of (new) information that your audience needs to know, NOW?
What do you want your audience to think, do or change as a result of your communication?
.
Objective: reason for speakingObjective: reason for speaking
7Policy and planning
NOT:
Communication objective – Example:Communication objective – Example:
Issue Antimicrobial resistance
New Information: Evidence of alarming increase in antimicrobial resistance
The change you want as a result of your communication:
Health leaders work with veterinarians and herders to reduce use of antibiotics in agricultural animals
Antimicrobial resistance
threatens safety of surgery.This is correct, but not a communication objective
8Policy and planning
We are trained to be logical, complete and accurate,
and we fear being misunderstood
Getting to the pointGetting to the point
9Policy and planning
Scientists & experts often speak like this!Scientists & experts often speak like this!
Main message
Masses of details
10Policy and planning
Get to the point early!Get to the point early!
Give your main message early
Follow up with useful
details
11Policy and planning
1. Command attention
2. Clarify message
3. Communicate a benefit
4. Consistency counts
5. Cater to the HEART and HEAD
6. Create trust
7. Call to
Make your message memorableMake your message memorable
12Policy and planning
Structure your messageStructure your message
1. State your objective, proposition: the point
2. Prove your point: give explanation
3. Link ideas
4. End with the key points
13Policy and planning
Bring your message aliveBring your message aliveA story
A personal recollection or experience
Explain concepts and jargon
Explain the implications for individuals affected
Use the language of your audience
Use clear visual aids
Alungoo khatan
14Policy and planning
Make your communication effectiveMake your communication effectiveGood communication needs purpose, preparation
and practice.
Know your audience and answer their question:
What is in it for me?
Get to the point early – avoid too many details
Use surprise, interest and chunking, to help make information memorable.