Communication Brochure 2011 (Single)
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Transcript of Communication Brochure 2011 (Single)
COMMUNICATIONBE THE TRENDSETTER OF TOMORROW
ABOUT KDUAs a pioneer in private, tertiary education in the region, KDU University College sets itself apart by focusing on
quality partnering with top universities around the world. With more than 48,000 alumni, KDU has built a strong
presence in the region and continues to inspire its students to greater heights.
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VISION - The premier learning organisation that sparks curiosity, inspires success and promotes responsibility.
When it comes to driving dreams, no one comes closest to Dato’ Lee Chong Wei as an inspirational hero. The KDU Education Group is proud to have Dato' Lee Chong Wei as our brand ambassador.
// Benny LimHead, Department of Communication and Media Studies
OUR PROMISE
The Department of Communication and Media Studies in KDU University College is determined to train and nurture new generations of professionals in the communication and media sectors, locally and within the Asia Pacific. Our Academic Staff each brings along years ofindustrial experience in various relevant fields such as Public Relations, Advertising, Journalism, Broadcasting, Creative Industries and more. With this advantage, we strive to provide our students a practice-led education focusing on industrial connections. On top of that, the Department is also taking on a very strong interest in research and management within the communication and media sectors. With theory, practice, research andmanagement, we prepare our students to be thetrendsetters of the industry tomorrow.
We are always responding to the ever evolving trends within the industry. Our new programmes are designed according to such needs and demands. Our existing programmes are also constantly reviewed so as to provide students with the highest quality of education.
I invite you to be part of this very exciting and highlysatisfying industry. Start with KDU Communication and Media Studies.
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COMMUNICATION& MEDIA STUDIES
Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At KDU, we want to inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media and many other areas.
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// Broadcasting (TV & Radio) : Newscaster, Broadcast Journalist,Producer, Director, Editor, Station Producer,Disc-Jockey
// Photography : Visual Communication, Editor, Photographer
// MarketingCommunication : Public Relations, Advertising,Corporate Communication, Media Management,Planning and Promotions
// Print (Magazines & Newspapers) : Journalist, Publisher, Editor, Researcher, Reporter, Media Critic
// Consultancy :Consultant, Analyst,Information Officer,Spokesperson, ProjectManager, ProductDevelopment Director
// Education & Training : Academician, Programme Counsellor, Trainer,Customer Care Executive, Public Service Executive, Project Manager forNon-Profit & Governmental Organisations
// Multimedia : Web Content Designer / Writer, Web Journalist, InternetAdvertising
// Film : Director, Producer, AssistantDirector, ProductionManager, Director ofPhotography, Script Writer
// Advertising : Copywriter, Media Planner, Media Buyer, AccountManager, Brand Manager,Art Director
Career Options
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BE THE TRENDSETTER OF TOMORROW
Diploma inMass Communication
Bachelor of Communication (3+0) byMurdoch University
orBachelor of Communication (Hons) by
KDU University College
SPM or equivalent
entry into Year 2
KDU Foundation /STPM / A-Level /
UNSW Foundation /UEC / AUSMAT or
equivalent
Study Route
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ALUMNI
Matthew Ong Kok Chuen KDU Diploma in Mass CommunicationUndergraduate at Murdoch University
Matthew Ong has organized a record-breaking charity drive clubbed as “Walkabrella” with his course mates. He has also represented KDU for international debatetournaments. He said “my parents, my friends and my education in KDU have inspired me to be who I am today.”
Regardless of academia or life in general, KDU believes that people should learn more from people and not just books. Here at KDU, the lessons are learnt but the people are celebrated for the inspiration they bring to each other.
People Inspire People
Hisham Hamzah ‘Sham’TV Host & Former Mix Fm Announcer
“The most important element in Mass Communication is COMMUNICATING! Failure to do so would result in an unexpected or even disastrous outcome therefore not reaching your objective. One of the things that KDU and Murdoch has highlighted in my 2+1 degree programme was to communicate well in a team. Communicate well and the rest will fall into place.”
Bennett Lee One OneGraduate of 2010, Murdoch UniversityCommunity Support Executive, AirAsia
I have always had a passion for writing and I wanted to pursue Journalism. As KDU is renowned for their Mass Communication courses, I expedited the process to be enrolled as a student. I wanted the best, and I knew KDU could provide that for me. I furthered my studies at Murdoch University and was awarded the Murdoch University Vice Chancellor’s Commendation for Academic Excellence Award.
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KEY FACULTY MEMBERS
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the Broadcastingspecialist
// Anna Chuah
the Game Artspecialist
// Yee I-Van
the Creative Multimediaspecialist
Tan Chin Ike //
the Communications Management specialist
Christabel Karunanayaka //
the Public Relationsspecialist
Eileen Soo Hoo //
the CommunicationsManagement specialist
// Wong Lee Sa the CommunicationsManagement specialist
Stephanie Lee //
the Creative Industries and Researchspecialist
Benny Lim //
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the Visual Communicationspecialist
// Pouline Koh
the CommunicationsManagement specialist
// Wong Lee Sa the CommunicationsManagement specialist
Stephanie Lee //
the New Media Technology specialist
David Benoy //
the Performing Artsspecialist
// Richard Chua
the InterculturalCommunication specialist
// Dr. James Kuake
the Game Developmentspecialist
Peter Pan //
the Filmspecialist
Sina Azinfar //
the Journalismspecialist
// Sheila Murugasu
Compulsory Subjects(only applicable to Malaysian students)
Bahasa MalaysiaMoral/Islamic StudiesMalaysian Studies
// Year 1
Critical Thinking & Reading Skills
Introduction to Mass Communication
Public Speaking Skills
Writing and Referencing Skills
Principles of Public Relations
Introduction to Sociology
Introduction to Computing & IT
Principles of Advertising
Media Research Methods
Media, Culture & Society
Introduction to Radio Production
News Writing for Print Media
Introduction to Film Studies
// Year 2
Photo Communication
Organisational Communication
Principles of Copy Writing
Consumer Behaviour
Creative Strategy
Media Planning
Communication Law
Desktop Publishing
Multimedia and Web Development
News Writing for E-Media
Personal Development & Leadership Skills
Practical Training
DIPLOMA INMASS COMMUNICATION
KPT/JPS(A8399)02/13
In preparing you for a range of careers in the mass communication field, this course will take you through a broad spectrum of modules such as advertising, public relations, journalism andpublishing, film studies, photography, media design and broadcast design. The modern syllabus will present numerous opportunities for you to have fun while acquiring the knowledge and skills you would need to succeed.
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DurationIntakesLocation
: 2 years: January, April, June & August: KDU Damansara Jaya Campus
The course, Bachelor of Communication (Hons), expects to cultivate groups of high quality graduates who will be employed in the Communication and Media profession in areas such as Corporate Communication, Advertising Media Management, Journalism, Visual Communication and Media Marketing; depending on the choice of major(s) completed by the students. The design of the assessment components provides room for students to enhance their communication skills, techniques and management, presentation skills, critical thinking, corporate ethics, as well as entrepreneurial skills.
STRUCTURE
// Year 1
• Academic English I• Academic English II• Professional Development Planning• Corporate Social Responsibility• Entrepreneurship• Introduction to Mass Communication• Media, Culture and Society • Communication Law • Public Speaking
Plus three (3) compulsorysubjects / electives*
// Year 2
• Print and Broadcast Journalism• Communication Theories• Introduction to Corporate Communication• Principles of Advertising• Organisational Communication• Multimedia and Web Design
Plus a total of six (6) modules from your major(s)/ electives*
// Year 3
• Research Methodology• Dissertation• Internship
Plus a total of three (3) modules from your major(s)/ electives*
* Up to three (3) electives allowed for this entire course
// Visual Communication
• Corporate Identity and Brand Packaging• Visual Concept and Ideation• Broadcast Media Production
• Publication Design• Design Fundamentals• Digital Photography & Imaging
// Journalism
• Principles of Journalism• Writing for the Screen• Citizen Journalism and Participatory Culture
• Broadcast Media Production• Creative Industries• Digital Photography & Imaging
// Corporate Communication
• Public Relations Writing• Media Relations• Crisis Communication and Management
• Strategic Brand Management• Intercultural Communication• Integrated Marketing Communication
// Advertising Media Management
• Introduction to Creative Media• Media Buying and Planning• Integrated Marketing Communication
• Strategic Brand Management• Event Management • Interactive Media Promotions
// Media Marketing
• Principles of Marketing• Principles of Management• Integrated Marketing Communication
• Consumer Behaviour• Interactive Media Promotions• Strategic Brand Management
BACHELOR OF COMMUNICATION (HONS)
LocationDurationIntakes
: KDU Damansara Jaya Campus
: 3 years: April & September
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MAJORS (choose up to 2)
KPT/JPS(PA 0477)07/16
BACHELOR OFCOMMUNICATION
The Communication and Media Studies programme is a broad-based communication degree that equips you to become critical thinkers, excellent writers and analysts in the various facets of the fast-changing and ever-growing media and creative industries. Whether it is text or TV, film, written and oral, online and digital media forms, this course will give you the skills required to mastercommunication and media in an ever-changing and increasingly global industry.
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// Part I (Year 1) (24 credit points)
Foundation unit
- Next Life
Core units
- Introduction to Communication and Media
- Introduction to the Screen
Plus
Five (5) General Elective units
// Part II (Year 2 & Year 3) (48 credit points)
Core units
- Media Audiences and the Public
- Screen Texts
- Cultural and Media Policy
- Documentary
- Media and Globalisation
Plus
Six (6) General Elective units
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KP/JPS(KA 7540)01/12
Major: Communication & Media Studies
Public Relations is about managing communication on behalf of an organization and this degree will help you to become socially responsible communicators that have excellent writing and interpersonal skills. Learn how to plan and research public relations campaigns, as well as develop and manage relationships between an organisation and its public.
• Your study of the Communication degree here is transferable to Murdoch University, Australia after completion of any level.
• A Murdoch Communication degree allows you the flexibility to select from a range of units, minors and majors to create a course that suits you and your aspirations.
• Murdoch University is recognised as one of Australia’s leading research institutions.
• Murdoch University graduates are widely sought after by local and international employers.
• Study @ Murdoch Programme: You can experience studying at the Murdoch South Street Campus in Perth for one semester paying Malaysian tuition fees.
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// Part I (Year 1) (24 credit points)
Foundation unit
- Next Life
Core units
- Introduction to Communication and Media
- Introduction to Public Relations
Plus
Five (5) General Elective units
// Part II (Year 2 & Year 3) (48 credit points)
Core units
- Media Relations
- Professional Communication
- Public Relations: Contemporary Approaches
- Communication Research
- Issues and Crisis Management
- Campaign Management
Plus
Six (6) General Elective units
KP/JPS(KA 7541)01/12
Major: Public Relations
Why choose the MurdochCommunication degree ?
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DurationIntakesLocation
: 3 years: February & August: KDU Damansara Jaya Campus
FACILITIES// Fully-equipped science labs
// Computer labs and iMac labs
// WiFi-enabled campus
// Library
Electronic book databases
Electronic journal databases
Specialized electronic databases
// LexisNexis - full text access to case laws
// ACM Digital Library
Full text access to publications of the Association of Computing Machinery
// IEEE Computer Society Digital Library
Full text access to publications of the IEEE Computer Society
// Emedia (New Straits Times News Archives)
// KDU Square Cafeteria
// Service Restaurants
Windows of Damansara - Fine Dining restaurant
Connexions - Semi Buffet restaurant
Café 87
// CREATIVE WAVES - Radio Studio
Sound proofed recording / audio studio with
well-equipped digital audio editing and
recording equipment
// PIXELS - Video / Photo Editing Suite
Supports digital video cameras, mini-disc
recorders and AV equipment
// SHUTTERS - Photography Lab
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STUDENTS’EXPERIENCE
All information in this prospectus is correct at the time of printing (September 2011) and is subject to change.
KDU UNIVERSITY COLLEGE SDN BHD (76997-T)
A member of the KDU Education Group
Damansara Jaya CampusAddress: SS22/41, Damansara Jaya, 47400 Petaling Jaya, Selangor, Malaysia.Tel: +603.7953.6688Fax: +603.7726.9941Email: [email protected]
Section 13 CampusAddress: 76 Jalan University, 46200 Petaling Jaya, Selangor, Malaysia.Tel: +603.7953.6988Fax: +603.7953.6699Email: [email protected]
Website: http://www.kdu.edu.my
Other members include:
PRE-UNIVERSITY • AUSMAT • GCE A-Level • UNSW Foundation • Foundation in Business / Science / Engineering
AMERICAN DEGREE PROGRAM
BUSINESS • Dip. in Business Administration / Accountancy • KDU B. Business (Hons) • Murdoch University B. Commerce • Keele University B. Arts (Hons) Business Management • University of London B.Sc. Accounting with Law • University of Manchester B. Economics & Social Studies (Hons)
COMMUNICATION & MEDIA STUDIES • Dip. in Mass Communication • KDU B. Communication (Hons) • Murdoch University B. Communication (Majors: Public Relations, Communication & Media Studies)
COMPUTING • Dip. in Business Computing / Computer Studies • KDU B. Computing (Hons) • Northumbria University B.Sc. (Hons) in Computing Studies
ENGINEERING • Dip. in Electrical & Electronic Engineering / Telecommunication & Computer Engineering • B. Engineering (Hons) (Majors: Electrical & Electronics Engineering, Communication & Electronics Engineering) • Northumbria University B. Engineering (Hons) in Electrical & Electronics Engineering
HOSPITALITY, TOURISM & CULINARY ARTS • Dip. in Golf Resort Management• KDU B. Hospitality Management (Hons) KDU B. Culinary Management (Hons)• IMI University Centre Dip. in International Hotel & Tourism Management /Professional Chef Training / Culinary Arts • Higher Dip. in European Culinary Management • B. Arts in International Hotel & Tourism Management
LAW • GCE A-Level (Pre-Law) • Oxford Brookes University LL.B (Hons) 2+1• University of Tasmania LL.B (Hons) 1+3 • University of London, External LL.B (Hons) International Programme
PROFESSIONAL ACCOUNTANCY • ACCA • CAT