Communication and Information Services

in Tele Communication

Jubil ThomasKishore Raveendran

Communications and the Services Marketing

Company

CustomersEmployees

Internal MarketingVertical Communications Horizontal Communications

External Marketing CommunicationAdvertising Sales Promotion Public Relations Direct Marketing

Interactive MarketingPersonal Selling Customer Service centerService Encounters Servicescapes

The Integrated Marketing Communication MIX

AdvertisingSales PromotionDirect MarketingPublic RelationsPublicityPersonal SellingCyber Marketing.

Advertising: A paid, impersonal mass communication with a clearly-identified sponsor.

Sales promotion: Demand-stimulating activity designed to supplement advertising and facilitate personal selling.

Direct marketing: Form of communication that allows businesses and nonprofits to communicate straight to the customer, with techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution

Public relations:A planned communication effort by an organization to contribute to generally favourable attitudes and opinions toward an organization and its products.

Publicity: A special form of public relations that involves news stories about an organization or its products.

Personal selling: The direct presentation of a product to a prospective customer by a representative of the selling organization.

Cyber Marketing: Internet based promotionthroughwebsites,banners, email, etc.

Tele- Information Services

Tele-information services are based on an alliance of digital Tele Communication and Computer Technology that play an important role in inter-human communications. It is a classification of information flows broken down so that the presentation and information content are not confused with the character of the information flow.

Tele-information services consist of four definable information traffic patterns being allocution, conversation, consultation and registration.

Growth of Tele Communication In India

Tele Communication Services Mix (6Ps)

PRODUCTPRICEPLACEPROMOTIONPEOPLEPROCESS

PRODUCT

Pre-paid Post-paidBlackberry Wireless HandheldValue Added Services (VAS) Features like chat, games, ringtones

video clips etc. On-the-move information service. Black list callers. Social Products.

PRICE World’s cheapest price rates. Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI. Monthly price plans are available. Rewards on the usage. Bharti Airtel is one of the leading

alternative providers of telecommunications services in India, and among the top ten global carriers offering services in 17 other countries, particularly in Africa.

Telecom service provider has wide and extensive presence even in the remotest areas.

Telecom service provider has Customer Care Touch Points.

Distributors like E.g. Paan shops, grocery stores,

chemists, outlet etc.

PROMOTIONAirtel Introduced “Do not disturb”

policy.Vodafone Introduces ZOOZOO for

Value Added Services without any Cellibrity

Idea Introduces Idea of ‘Participative Management’.

Two-way communication is encouraged between government and public with Abhishek Bachan‘Mobile is a life-transforming tool for millions. It changes lives!’

PEOPLE

PROCESS

Process for services is very easy and customer can avail it very easily.

Each service provider has a customer support no. which can be dialed from anywhere in India.

And Services like -SIM cards, Recharge Vouchers., Service outlets., Digital TV services.