Copernicus

Atmosphere

Monitoring

Service

CAMS General Assembly, Athens, 14-16 June 2016

David Armstrong, Head of Copernicus

Communication, ECMWF

Communication activities

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What we’re here to do

Our communication activities must

• Support the European Commission in raising the profile of the Copernicus brand and the Copernicus programme

• Raise awareness of the Copernicus Atmosphere Monitoring Service specifically

• Increase interaction with the service whether through participation in events or via access to the data

• We spent the 2015 laying the foundations…

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Publicity material

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Attending conferences & interacting

with the mediaStakeholder

briefings

Energy Live

News Conference

Media roundtable

discussions

COP21

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Sector press and media coverage

EU Parliament Magazine

(Belgium)

OpenBelgium

(Belgium)

FAZ Sonntagszeitung

(Germany)Trombinoscope

(France)

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A new website and a presence on social

media

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2016 onwards: Our strategy

Communication Strategy: Three pillars

CLARITY

Planning, measurement &

evaluation.

CONTENT

Flexible, understandable,

user-centric.

COLLABORATION

People &

partnerships.

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Communication Objectives 2016

• 10% rise in awareness of Copernicus programme over 12 month period

• 10% increase in access to CAMS data

• Quality Assurance: Predominant “user satisfaction” rating 4 (good) out of 5 for our events

STRATEGIC

• Participate in 55 events

• Partner in a min. of 10 activities (EC, ESA, EUMETSAT, …)

• Launch training resources for users by Q4

• User research and evaluation (including web) underway by end Q2

OPERATIONAL

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Target Audience

Scientists, Academics & Researchers

Policy Makers & local planning authorities

Industries (e.g. Water, Energy)

Downstream Specialist SMEs, consultants &

businesses

Media(as multipliers)

Primary

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Some of what we hope to deliver

• More material & news –bringing the service to life –

Press articles, interactive exhibition stands, sector specific PR

• Pan-Europe Roadshow – Parliaments, Universities, Trade Fairs

National & International Conferences – GEO, EGU, COP22, LPS, ESOF

• Research – Website usability testing; audience awareness research

• Training – How to videos, e-learning, Information days, workshops

• Events – Third party + CAMS originated: conferences and expositions

Hack days, Web chats, Twitter Q&As

But we’d like to work together with you and would love to hear your ideas…

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Thank you

Silke Zollinger, Press & Events

Manager

Eva Remete, Web Officer

Francesca Fusco, Event & Support

Officer

David Armstrong, Team Leader