Communication action plan. jul 15 english
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Communication Action Plan for Businesses Objective: To increase the availability of information from local media and business associations to improvethe understanding of the FLEGT negotiation process and VPA implementation Activities Tools used Deliverables Key messages Indicators Implementing a media and public outreach plan in FLEGT issues Media relations: Ensure themedia network is interested in FLEGT issues and provide updated information through network Event management: Provide press releases and relevant information for related stakeholders. Business relations: provide information for businesses and association participated in the interviews Government relations: maintain information exchanges - Press release/press kit - Media training - Interviews with specialists - Press tours - Column sponsorship - Byline articles - Information updates (emails, summary) - Story pitching - Expert services To be further developed with respective partners and media. Using timber form legal sources The sustainable development of the timber processing industry. To be further developed with respective media partners and revised accordingly. Radio: three radio programs on provincial/central radios will be developed and broadcast; Television: Two 25- minute documentary films (one for general public and one for businesses) and five 5-minute documentary and news coverage on local/central television will be produced and broadcasted; 1
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Transcript of Communication action plan. jul 15 english
Communication Action Plan for Businesses
Objective: To increase the availability of information from local media and business associations to improvethe understanding of the FLEGT negotiation process and VPA implementation
Activities Tools used Deliverables Key messages IndicatorsImplementing a media and public outreach plan in FLEGT issues
Media relations: Ensure themedia network is interested in FLEGT issues and provide updated information through network Event management: Provide press releases and relevant information for related stakeholders.Business relations: provide information for businesses and association participated in the interviewsGovernment relations: maintain information exchanges
- Press release/press kit
- Media training - Interviews with
specialists - Press tours - Column sponsorship - Byline articles - Information updates
(emails, summary) - Story pitching - Expert services
To be further developed with respective partners and media.Using timber form legal sources
The sustainable development of the timber processing industry.
To be further developed with respective media partners and revised accordingly.
Radio: three radio programs on provincial/central radios will be developed and broadcast;
Television: Two 25-minute documentary films (one for general public and one for businesses) and five 5-minute documentary and news coverage on local/central television will be produced and broadcasted;
Newspapers: 15 articles on FLEGT related issues will be published in local newspapers and magazines
Development and publication of information packages for businesses
Develop booklets in consultation with businesses and related stakeholders
- 1000 sets of publications and booklets/leafletsdev
Feedbacks from the businesses interviewed
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eloped- Media materials
Development of a website on FLEGT related issues
- Newsrooms - Story pitching - Expert services
Online media and Internet: all articles and video will be available and accessible online by the public
Maintain social media presence (e.g. Facebook, YouTube)
- Facebook and Youtube
- Network of media is set up and maintained
Proposed media partners: Vietnam television (VTV); Voice of Vietnam (VOV)
No
Name Title Media Organization Contact
1 MsNguyThi Hong Managing Editor Go vietMagazine 0946887510;[email protected] MsTrần Thu Hường Reporter Industry and Trade Online 0 982067368; [email protected] Mr Huynh Van Thuong Reporter Quang Ngai television [email protected]
0914 642746; 01649.786.738;4 Ms Hoang Thu Hang Deputy Head of Division Industry and Trade Online [email protected]; Cell. 09135201075 Ms Ho Vinh Phu Reporter Vietnam Television [email protected] ;
[email protected] Mr Nguyen Ngoc Nam Head of Division Voice of Viet Nam 0 913342682; [email protected]
7 Ms Nguyen Hong Nga Reporter Hanoi Television 0 903436039; [email protected] Ms Phan Thanh Lan Deputy Head of Division Law News Online 0983592836; [email protected] MsDoan Thu Hien Deputy Head of Division EnterNews.VN 0984925018; [email protected] Ms Dao Thuy Huong Reporter Tuoi Tre Online 0978796645; [email protected] Mr Nguyen Cong Reporter NôngthônNgày nay; danviet.vn 01686359596
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12 Ms Nguyen Thanh Ha Reporter BáoThươngHiệuvàCôngluận 0989131959 ; [email protected] Mr Nguyen Tien Hung Reporter Viet Nam News Agency 090343688014 Ms Phuong Trang Reporter Voice of Viet Nam(VOV2) 0912201496; [email protected] Ms Tran Le To Uyen Reporter Vietnam Finance News 0907211477; [email protected] Ms Tran To Nhu Reporter Viet Nam News online 0904111972; [email protected] Ms Trinh Thi Hat Reporter News Department; Voice of Viet Nam 0984962850; [email protected] Ms Vu ThiLuyen Reporter Vietnam Finance News 01656071 957; 0905 21 82 86;
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