Communication Action Plan for Businesses

Objective: To increase the availability of information from local media and business associations to improvethe understanding of the FLEGT negotiation process and VPA implementation

Activities Tools used Deliverables Key messages IndicatorsImplementing a media and public outreach plan in FLEGT issues

Media relations: Ensure themedia network is interested in FLEGT issues and provide updated information through network Event management: Provide press releases and relevant information for related stakeholders.Business relations: provide information for businesses and association participated in the interviewsGovernment relations: maintain information exchanges

- Press release/press kit

- Media training - Interviews with

specialists - Press tours - Column sponsorship - Byline articles - Information updates

(emails, summary) - Story pitching - Expert services

To be further developed with respective partners and media.Using timber form legal sources

The sustainable development of the timber processing industry.

To be further developed with respective media partners and revised accordingly.

Radio: three radio programs on provincial/central radios will be developed and broadcast;

Television: Two 25-minute documentary films (one for general public and one for businesses) and five 5-minute documentary and news coverage on local/central television will be produced and broadcasted;

Newspapers: 15 articles on FLEGT related issues will be published in local newspapers and magazines

Development and publication of information packages for businesses

Develop booklets in consultation with businesses and related stakeholders

- 1000 sets of publications and booklets/leafletsdev

Feedbacks from the businesses interviewed

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eloped- Media materials

Development of a website on FLEGT related issues

- Newsrooms - Story pitching - Expert services

Online media and Internet: all articles and video will be available and accessible online by the public

Maintain social media presence (e.g. Facebook, YouTube)

- Facebook and Youtube

- Network of media is set up and maintained

Proposed media partners: Vietnam television (VTV); Voice of Vietnam (VOV)

No

Name Title Media Organization Contact

1 MsNguyThi Hong Managing Editor Go vietMagazine 0946887510;nguyhongbc@gmail.com2 MsTrần Thu Hường Reporter Industry and Trade Online 0 982067368; huongttven@gmail.com3 Mr Huynh Van Thuong Reporter Quang Ngai television thuongquangngai@gmail.com

0914 642746; 01649.786.738;4 Ms Hoang Thu Hang Deputy Head of Division Industry and Trade Online hoanghangven@yahoo.com; Cell. 09135201075 Ms Ho Vinh Phu Reporter Vietnam Television phuhv@vtv.gov.vn ;

vietnamxanhvtv@gmail.com6 Mr Nguyen Ngoc Nam Head of Division Voice of Viet Nam 0 913342682; ngocnamvov71@gmail.com

7 Ms Nguyen Hong Nga Reporter Hanoi Television 0 903436039; hongnga10@gmail.com8 Ms Phan Thanh Lan Deputy Head of Division Law News Online 0983592836; lanphapluat@yahoo.com9 MsDoan Thu Hien Deputy Head of Division EnterNews.VN 0984925018; doanhien@dddn.com.vn10 Ms Dao Thuy Huong Reporter Tuoi Tre Online 0978796645; doanthuyhuong83@gmail.com11 Mr Nguyen Cong Reporter NôngthônNgày nay; danviet.vn 01686359596

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12 Ms Nguyen Thanh Ha Reporter BáoThươngHiệuvàCôngluận 0989131959 ; thanhhabtm@gmail.com13 Mr Nguyen Tien Hung Reporter Viet Nam News Agency 090343688014 Ms Phuong Trang Reporter Voice of Viet Nam(VOV2) 0912201496; phuongtrangvov@gmail.com15 Ms Tran Le To Uyen Reporter Vietnam Finance News 0907211477; tranletouyen84@yahoo.com16 Ms Tran To Nhu Reporter Viet Nam News online 0904111972; trantonhu.vns@gmail.com17 Ms Trinh Thi Hat Reporter News Department; Voice of Viet Nam 0984962850; thyhatvov@gmail.com18 Ms Vu ThiLuyen Reporter Vietnam Finance News 01656071 957; 0905 21 82 86;

vuthiluyentb@gmail.com

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