Communication
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Mijn oude stiel. Het metier waar ik zo lang in heb rondgelopen. Vele jaren het ambacht van grafisch ontwerper, typograaf en art director heb uitgeoefend. Mijn kennis en kunde over communicatie heb ontwikkeld. En vooral mijn intuïtie over wat daar wel en niet in werkt kon aanscherpen. Waar ik decennia aan grote internationale bureaus was verbonden zoals JWT, Young & Rubicam en FHV/BBDO. De nodige prijzen won. Creative director werd bij Saatchi & Saatchi. Partner van TBWA. En uiteindelijk mijn eigen bureau oprichtte: Advertising Palace. Toch liet ik de bureauwereld uiteindelijk achter me. Omdat het managen niet mijn ding was. Ik er achter kwam dat ik liever met mijn voeten in de modder stond. Het leuker vond om samen met opdrachtgevers succesvolle merken en campagnes te ontwikkelen. Dan zat ik in mijn kracht. Was ik in mijn element. Was mijn toegevoegde waarde het grootst. Weer wat later waagde ik me als dyslecticus en met behulp van een spellingcontroller eindelijk aan het schrijven. Eerst losse teksten en communicatiestrategieën. Later ook columns en boeken. Ik scherpte mijn visie aan over de ideale werkwijze. Ontwikkelde samen met de twee partners van Het Stormt de Total-Branding methode en schreef daar een boek over. In deze methode is communicatie een instrument om de droom en de missie van een organisatie uit te dragen.
Transcript of Communication
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Communication
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Nova College (2005-heden)
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Ik ben Ra (2010)
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FNV/NCW (2005)
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Nederlands Dans Theather (2004)
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Holland Symfonia (2004)
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Residentieorkest (2004)
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Basic Life (2002)
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Mother It (2000)
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After Eden (1999)
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