Communicating Your Brand In 2014 - Considerations For Small Businesses

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Communicating Your Brand

Bubble Creative Solutions & Black Dog New Media

Jan 2014

© Black Dog New Media 2014

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Agenda

• Introductions• What makes a brand?• A brief history of branding• The way forward• Q&A, discussion

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Brand ElementsA brand is made up from elements such as:•Company name

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Brand ElementsA brand is made up from elements such as:•Logo

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Brand ElementsA brand is made up from elements such as:•Website

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Brand ElementsA brand is made up from elements such as:•Social media

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Brand ElementsA brand is made up from elements such as:•Logo•Livery•Literature•Website•Social media•To name but a few…

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But ultimately…

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A brand……allows your customers to understand who you are, what you sell and the personality of your business.

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A brief history1890’s

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A brief history1945

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A brief history1980’s

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A brief history1990 – 2000’s

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The Website as a Hub• A website that is current

• Dynamic

• Can bring a large proportion of the • marketing activities into one place

• Offers a full sense of what we are • buying into

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For branding, designBubble Creative Solutions

@BubbleSolutions

Tel 01295 850001

For social mediaBlack Dog New Media

@BlackDogMedia

Tel 07827 999135

Communicating Your Brand In 2014 - Considerations For Small Businesses

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