CommunicatingYourANRStory

Simpletextisbest.Don’treadfromyourslides.

ImageCreditsforthisPresentation:Pixabay andUCRegents

ModuleFive:FacebookBasicsRoseHayden-Smith,PHDUCCEAdvisorDigitalCommunicationsinFoodSystems&ExtensionEducation

1/31/2019

AbouttheCommunicatingYourANRStorySeries

Communicatingourstoriesasresearchersandeducatorsisessential.

Increasingly,thisinvolvesdigitaltechnologies.

• IntheCYSseries,you'lllearnabouttools&socialplatformsthatwilladvanceyourwork.

• WehopethesewebinarsandresourceswillhelpyouwithExtensionDelivery.

UpcomingWebinars:1/31 Facebook

2/4-2/8CreatingaCommunicationsStrategy - Daily10:00-10:30a.m.with“homework”and“officehours”– mustvieweachwebinarlive(orarchived)

Archived:BloggingBasics,TwitterBasics,LinkedIn,BloggingII,Instagram

MyStory

• KelloggFellowship– focusondigitalcommunications

• VictoryGrower&UCFoodObserver

• Centraltoallmywork:blogsandsocialmedia,particularlyFacebookandTwitter,increasinglyotherplatforms

UCFoodObserver• BrandplatformforUCOP’sGlobalFoodInitiative

• Blogandsocialmediapresence

• Fromtheinstitution(butnotinstitutional)

• Providevalue-addedpublicservice(viacuration,contextualizationandoriginalcontent)

• ENGAGEwiththepublic,media,UCcommunityandothers

Ideas

• ”Thestickinessandvalueofaconnectedlifewillbefartoostrongforasignificantnumberofpeopletohavethewillormeanstodisconnect…”

• Socialtechnologiesarelevelers.Mostarefree,whichenablesbroadaccess.Theyflattensocialanddatahierarchies.Intheirbestform,theycandemocratizeinformation.Theyarenowanintegralpartof/playerinsocialmovements.

FacebookAgenda• WhyUseFacebook?• FacebookBasics/Terms• NewFeatures• ToDo• InteractiveSession• AQuickTourofFacebookFeatures• ExploringDifferentKindsofFBAccounts/Pages• SomeGoodExamples

• Q&A

WhatisFacebook&WhatCanItDo?

• Asocialmediaandnetworkingsitethatlaunchedin2004

• Desktopandmobile

• Youcanhavefriendsandfriendothers(youcanalsofollow)

• Postcomments,sharephotos,articles,links,video

WhatisFacebookandWhatCanItDo?

• Streamlivevideoandbroadcast

• Chat/message

• Supportsarangeofpagetypes(personal,group,brand/business)

• Majorsourceofnews(fakeorotherwise)

SomeStats*

• OnlyGoogleandYouTubehavemorelogins

• 68%ofAmericansuseFB;oneoffastestgrowinggroupsis65+

• Worldwide,2.23Blogins/mo;68%ofmonthlyuserscheckindaily

• Americanusesaverage58min/dayonplatform;avg visit10-12min

• 88%accessingviamobiledevice

WhyUseFacebook?• Ubiquitous- sticky

• LotsoffeaturesandfunctionsthatareIDEALforExtensionwork(includinglinkstoInstagram)

• Livebroadcastandstoriesoptions – Seeabove!

• Canbeannoyingandintrusive(particularlyMessenger),buthasgoodefficiencytools

WhyUseFacebook?

• Useoftheplatformisgrowingandsomeofthehigh-growthaudiencesmaybeours

• It’saSEARCHengine!People,tags,places,top.

• Itcanbe fun,creative,andaGREATwaytoreachpeople

SomeBasicFeatures

• Home– Functionsasyournewsfeed

• Profile– Aboutyou…canbecustomizedandcanfeaturemediaandlinks…useitforallit’sworthandinvesttimeinthissectionIFyou’recomfortablewiththeplatform

• Abilitytopostcontent,takephotos,shootvideo

New(er)featuresworthmentioning• Storiesfeature– secondaryfeed!Canbeloadedattopofprofile…greatplacetokeepcontentfrontandcenter.LinkstoInstagramifyouwantitto.

• E-commerceandmarketplace

• Livestream

• Pagefeatures:cross-posting,scheduling,greatinsights/analytics(canbeleveragedforExtensionwork)

Beforejumpingin…

• WhyamIdoingthis?

• WhatdoIwanttocommunicate/share?

• HowmuchtimedoIhavetodevotetothis?

• IFUSINGalready…howcanIusethispowerfultoolmoreeffectively?Inparticular,doIwantapersonalpageoranotherkindofpage?

DOTHIS:• Optimizeyourprofile(we’lloffersometipsintheinteractivesession)IF you’recomfortableontheplatform

• CheckPRIVACYandSECURITYsettingsfrequently

• ConsiderusingtheinterfacewithInstagram

• Beauthenticandinformative…addvalue,listenandengage

• Tryusingsomeofthenewerfeatures,likestories!

BeforewegoexploreFacebook…

• Resources:• Rose’sPowerPointisinPDFontheANRLearning&Developmentpage,alongwithabibliography

• I’lladdaPDFoftheQ&Atranscriptandsometipsearlynextweek

• Call,textoremailRoseat805.794.1665oremailatrhsmith@ucop.edu withanyquestions.Icanhelp.Iwanttohelpyou! YoucanalsoTweetmeorDMmeonTwitter@ucfoodobserver orfindmeonLinkedIn andInstagram.