Communicating with the Web We're not: going to tell you that you should be using these strategies....

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Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to talk about what's happening with dynamic web content. going to discuss why you might want to do something similar.

Transcript of Communicating with the Web We're not: going to tell you that you should be using these strategies....

Page 1: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

We're not: going to tell you that you should be using

these strategies. going to tell you how to to do it.

 We are:

going to talk about what's happening with dynamic web content.

going to discuss why you might want to do something similar.

Page 2: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

What's a dynamic site? Any site that changes or adds content

on a regular basis. Changes to databases Articles Comments RSS feeds Blogrolls Linkrolls

Page 3: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

Why have a dynamic site? drives traffic pagerank become the expert build community

Page 4: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

The types of dynamic web page. Databases (semi-dynamic) Linked content from elsewhere

RSS & XML feeds

Written content articles and blogs

Community Content community forums and listservs

Page 5: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

RSS in DepthReally Simple Syndication or Rich Site

SummaryA machine-readable XML file, that presents

new articles in a list, giving a line or two of each article and a link to the full article or post (from Wikipedia).

Extensible Markup Language (XML) is a W3C-recommended general-purpose markup language (from Wikipedia).

Page 6: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

BlogsBlogs vs. ArticlesWhat's a blog?Why have a blog?Commitment in time and money Top mistakesThe blogosphere

Page 7: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

Page 8: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

A live example of a blog.

communicatingwiththeweb.blogspot.com

Page 9: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

Community ForumsWhat's a forum?Forum vs. ListservCommunityProblemsForum deathCommitment

Page 10: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

The bottom line What'll it cost? Will I get rich?

Page 11: Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to.

Communicating with the Web

Jack Vickery Jack is the principal of Vickery Consulting, a private practice

consultancy in the Lower Mainland working with a variety of non-profits. Jack works as a system administrator, webmaster, and helps agencies develop web and email based tools to fulfill their missions.

Contact [email protected] 604-681-4014

Simon Ladell Simon is the Community Education Manager for Vancouver

agency the Seniors Housing Information Project, and is the former Manager of Information Services with Ontario I&R service Volunteer & Information Quinte. His past includes stints in marketing, in the software industry, and writing both journalism and Science Fiction.

Contact [email protected] 604-520-6621


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