Communicating to Your Users Through Video Paul Meeker.
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Transcript of Communicating to Your Users Through Video Paul Meeker.
![Page 1: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/1.jpg)
Communicating to Your Users Through Video
Paul Meeker
![Page 2: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/2.jpg)
Who am I?
• Paul Meeker• Franklin University• BlueQuill – Manager of Product Development
![Page 3: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/3.jpg)
Question
• What makes communicating with users so challenging?
![Page 4: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/4.jpg)
People don’t read!
• Why Doesn’t America Read Anymore? –NPR April Fools Joke
![Page 5: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/5.jpg)
I Don’t Read!
Release notes, bug fixes, documentation, terms and conditions etc.
...Don’t expect others to read either.
Then how do we communicate to users?
![Page 6: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/6.jpg)
![Page 7: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/7.jpg)
Video (+)
• Engaging• Visual• Just in time• Users can go back to reference it• Can skip over stuff
![Page 8: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/8.jpg)
Video (-)
• Learning curve• Takes time• Often done last minute (release cycle)• Maybe not as in depth
![Page 9: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/9.jpg)
This session
• It’s not that hard• It’s more effective• You just need the right tools and process
![Page 10: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/10.jpg)
Software Tools
• Camtasia Studio (for longer videos)• Jing (for shorter videos)• Microsoft Word
![Page 11: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/11.jpg)
Hardware Tools
• Computer• USB Mic (Blue Yeti)• Headphones (Sony MDR -07506)
![Page 12: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/12.jpg)
Distribution
![Page 13: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/13.jpg)
Process
• Types of videos• New features• Releases• Training• Support• Mockups
![Page 14: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/14.jpg)
Process for short videos
Use Jing and screencast (example)
![Page 15: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/15.jpg)
Process for long videos
Script Audio Screen
Effects Publish Upload
![Page 16: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/16.jpg)
Script
• Intro• 3 columns• Conclusion
![Page 17: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/17.jpg)
Audio
• Test your mic levels• Use inflection • Make sure it’s loud• Read paragraphs• Turn it up!
![Page 18: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/18.jpg)
Screen
• Record the screen while listening to the audio• One piece at a time• Stop and start
![Page 19: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/19.jpg)
Effects, publish, upload
• Finishing touches that make a difference• Music in the background (free from YouTube)• Text on the screen• Zooming• Transitions • Highlighting• Video Dimensions • Consistency • Publish and upload to YouTube (public, private, allow comments?)
![Page 20: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/20.jpg)
Example
![Page 21: Communicating to Your Users Through Video Paul Meeker.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e7d5503460f94b7f660/html5/thumbnails/21.jpg)
Let’s make a quick video!