Communicating to Your Users Through Video Paul Meeker.

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Communicating to Your Users Through Video Paul Meeker

Transcript of Communicating to Your Users Through Video Paul Meeker.

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Communicating to Your Users Through Video

Paul Meeker

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Who am I?

• Paul Meeker• Franklin University• BlueQuill – Manager of Product Development

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Question

• What makes communicating with users so challenging?

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People don’t read!

• Why Doesn’t America Read Anymore? –NPR April Fools Joke

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I Don’t Read!

Release notes, bug fixes, documentation, terms and conditions etc.

...Don’t expect others to read either.

Then how do we communicate to users?

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Video (+)

• Engaging• Visual• Just in time• Users can go back to reference it• Can skip over stuff

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Video (-)

• Learning curve• Takes time• Often done last minute (release cycle)• Maybe not as in depth

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This session

• It’s not that hard• It’s more effective• You just need the right tools and process

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Software Tools

• Camtasia Studio (for longer videos)• Jing (for shorter videos)• Microsoft Word

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Hardware Tools

• Computer• USB Mic (Blue Yeti)• Headphones (Sony MDR -07506)

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Distribution

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Process

• Types of videos• New features• Releases• Training• Support• Mockups

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Process for short videos

Use Jing and screencast (example)

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Process for long videos

Script Audio Screen

Effects Publish Upload

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Script

• Intro• 3 columns• Conclusion

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Audio

• Test your mic levels• Use inflection • Make sure it’s loud• Read paragraphs• Turn it up!

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Screen

• Record the screen while listening to the audio• One piece at a time• Stop and start

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Effects, publish, upload

• Finishing touches that make a difference• Music in the background (free from YouTube)• Text on the screen• Zooming• Transitions • Highlighting• Video Dimensions • Consistency • Publish and upload to YouTube (public, private, allow comments?)

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Example

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Let’s make a quick video!