Communicating to Win November 2020

Doris Gentry Vice Mayor, Napa CA

It’s a numbers game, do you like math?

Assess your area or district Age of Voters Race Income Education Home Ownership Precincts won/lost

Seems trivial – but first we do the math.

Shocker – NOT everyone votes! Register Voters every. Single. Day!

Growing the numbers to win

List your memberships – add people up - This is your base!

Church, Workplace, Rotary, Elks, Moose, Duck Hunters Club, Save the Wales, Open our Schools, Change School Mascot – all of these have members. You are a member – so count these people as your base.

Does not matter if they are IN the area you are running. Each of them know people in your area. Call the entire roster and ask for their support and if they are not in the area of your campaign, ask them for names of family and friends you can call.

Use photos

with Dems

Congressman

Mike Thompson

Napa is 28.4% RepublicanHow can I win in a City that is 28.4% on my side?

First we take 35,000 voters and assume I will not get all the Republicans, maybe 20% = 7,000

There are Libertarians and Decline to State also – that will net another 7,000 votes based on our phone calling to every one of them a year in advance.

Here is where the club memberships, local activism and true attention to your District play a huge roll.

Memberships in ‘Save the Tree’ are mostly Dems. Get active. Become the President or Treasurer, boom. Join the local ‘Repair the Community Pool Moms’, boom. Join the local ‘Dem Anything, Environment Anything, Climate Action Anything’, Boom

Numbers add up. And one tells another who tells another. We do not lie – we must join clubs/organizations that have a smidge of interest to us. Nets us another 2,000 base

Humor Goes a LONG way in Social Media

So where are we with numbers?Republicans, 7,000 DTS & Libs 7,000 Clubs/Organizations 2,000

But we are still short of a majority win.

THIS is where you use strategy. We get other candidates on the Dem side to enter the race.

In my Napa 2020 Mayor Race there was Doris and a Dem for a year and a half. He and I and that is it.

BOOM – another man entered the race, a Latino Dem BOOM – another man entered the race, a Young Progressive Dem

NOW there are 3 Male Dems and one Republican woman.

Honor VIP Dems when they did things right.

We proved we CAN win what’s next?The numbers prove we can win.

We know it is worth our time, effort, money and family stress to do this job.

How do we bring the votes home?

Two words

GROUND GAME

Social Media – Make Word Memes

Doris Gentry – From Homeless to a leader of a World Class City

Vice Mayor of Napa, CA Teacher at NVC for 20 years TV Host weekly live show Radio Host weekly live show Business Owner & Advocate

Ground Game The Winning Team = Winning Votes

Need a loyal Campaign Manager that has known you and been a friend for 20 or 30 years.

Need a Treasurer above reproach. Someone the District looks up to.

Field Manager who is a tuff and rough pick up truck person – gets signs out

Social Media Person who post 2 or 3 times a day

Office Manager, preferably retired and can work 10 - 20 hrs a week for love not money

Bumper Stickers

What is a Ground Game in this Covid Era?Phone Calls Zoom Meetings Phone Calls Outdoor Coffee’s in small groups Phone Calls Outdoor Coffee’s in larger groups at Café’s Phone Calls Duplication of all the above by trusted leaders Phone Calls Social Media

Social MediaSo many ways

Facebook – still favored by the 50 and up Instagram – don’t bother – mostly BLM Yuppies Twitter – great to build a following there Linkedin – Gets a message to the Business Community You Tube – Great way to promote your videos So Many More

THIS is WHY you hire this talent to do all of this – it is tooooo much!

Billboards or Mailers – Me? Billboards

Another Billboard – WE NEVER do mailers!

Protecting Yard Signs – Glitter BombCoat edges of sign with Vaseline

Dump Glitter all over the edges And the back too

OR coat back and sides with DOG POOP

These two tricks are inexpensive and funny. Tell everyone – steal my signs get glitter bombed or pooped on, take your pick.

Create A new Idea

For your District

I created

4th of July

Parade

Focus on Families – Celebrate HeritageFamilies Matter

ALL groups care about our families

It is always a safe and neutral conversation

Host family BBQ’s, Neighborhood Bike Parades, Day at the Park, Mommy & Me for Toddlers – Families Matter! It is a winning slogan and all registered voters exist because somewhere two people fell in love and a child was born.

Families are always a safe topic.

Contact me anytime via text

Cell: 707.483.6811

Email: doris@dorisgentry.com

Website: dorisgentry.com

Vice Mayor, City of Napa, CA