Communicating Through Infographics...2012/11/14 · Communicating Through Infographics This...
Transcript of Communicating Through Infographics...2012/11/14 · Communicating Through Infographics This...
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 1
11/14/2012
Communica)ng Through Infographics
Presenter: Dawne Tortorella [email protected]
Wednesday, November 14, 2011 12:00 Noon – 1:00 p.m. PST
Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
An Webinar
More than 60% of people are visual learners
Agenda
• Infographics, Origins and Species • Big Data, Local Meaning • Visualiza)on Tools • Crea)ng an Infographic
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 2
11/14/2012
Defini)on
“Infographics provide a format that u5lizes engaging visuals that not only appeal to an audience hungry for informa5on, but also aid in the comprehension and reten.on of that material.”
Infographics: The power of visual storytelling Lankow, Ritchie, & Crooks
Clash of the Titans: TuQe vs. Holmes
TuQe • Pioneer of data visualiza)on, informa)on design
• Academic (Yale) – sta)s)cian • Believes you should omit graphic elements of the design that do not communicate specific informa)on
• Avoid “chartjunk” and Powerpoint
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 3
11/14/2012
Clash of the Titans: TuQe vs. Holmes
Holmes • Created “explana)on graphics” • Publishing – Time • Believes stories can be more
memorable and impacZul • Importance of appeal through
visual metaphor • Recent studies have shown his
explana)on graphics aid in reten)on
Are both right?
Figure 1.6 Infographic priorities by application. p. 38 Infographics: The power of visual storytelling
• Objec)ves drive design • Vary based on agenda
USA Today, NY Times Sept.15, 1982
Nov Election, 2000
NY Times Olympic 100 meters, 2012
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 4
11/14/2012
Typical Infographic Signature
• Ver)cal presenta)on
• Tells a story • Uses metaphor • Summarizes data • Cites data source(s)
Poster Art
Does this graphic?
http://worldpneumoniaday.org/infographic/
• Tell a story • Provide a metaphor • Reflect data accurately • Reinforce the intended message
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 5
11/14/2012
Big Data, Local Meaning
• Public datasets • APIs and access to big data • Tracking local data
IMLS Public Library Comparison
http://www.imls.gov/research/public_libraries_in_the_united_states_survey.aspx
Pew Internet Data Sets
http://pewinternet.org/Data-Tools/Get-The-Latest-Statistics.aspx
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 6
11/14/2012
Census Data – Local Scoping
http://2010.census.gov/2010census/popmap/
Big Data & APIs
g
Inspired?
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 7
11/14/2012
Circula)on Data
Budget & Funding
Visualiza)on Tools
• Free tools for analyzing data • Free design tools • Visualiza)on services • Daily tools – Excel, Photoshop, Illustrator
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 8
11/14/2012
Easel.ly
Piktochart
Text can be visual
http://www.wordle.net
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 9
11/14/2012
Common Traps: Accuracy/Cri)que
• Properly cite your data • Include methodology for data collec)on and repor)ng
• Use supplemental data that relate to the service area
• CHECK YOUR MATH
Childhood obesity rates have nearly tripled since 1980
Crea)ng an Infographic – Step-‐by-‐step
Tell a story
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 10
11/14/2012
Case Study – ALA “Weather the Storm”
• Based on 2 years of research
• Execu)ve summary, detailed data findings, methodology cited & online
Does it tell a story?
• Incorporates metaphor
• Leads the viewer on a journey
• Targets message
This?
“Strategic vision and careful management have helped U.S. public libraries weather the storm of the Great Recession, suppor)ng their role as a lifeline to the technology resources and digital skills essen)al to full par)cipa)on in civic life and in the na)on’s economy. Libraries con)nue to transform lives by providing cri)cal services and innova)ve solu)ons to technology access, in spite of years’ worth of consecu)ve and cumula)ve budget cuts.”
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 11
11/14/2012
Or this?
• Consider design, stormy to sunny
• Transi)on from bad to good
• Call to ac)on at the end
Fine Print: SOURCE: data compiled from e-readers by Hiptype
Thank You! Contact Info for Dawne
Email: [email protected] Twimer: dawne LinkedIn: www.linkedin.com/in/dawnetortorella Pinterest Infographics Board -‐ pinterest.com/dtortore/infographics/
Scoop.it Infographics Crea)on Cura)on Thread -‐ scoop.it/t/crea)ng-‐infographics
Communicating Through Infographics
This material has been created for the Infopeople Project [infopeople.org], supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 12
11/14/2012
Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed
under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.