Kampala Evaluation Talk:

Communicating evaluation

findings: challenges and

opportunities

17 October 2014 Kampala, Uganda

Glenn O’Neil

Unfortunately this

is how most people

currently interact

with evaluation

findings

4 challenges

Complexity

Evaluations are complex, rich and dense: this doesn’t facilitate communications

Closed

Organisations often view evaluation as a confidential exercise and don’t want to share findings

Messages

Your potential users are bombarded with 1000s of messages: evaluation findings can be a low priority

Planning

To be effective, communicating evaluation findings needs to be thought of at an early stage – and rarely is

4 opportunities

Openness

Organisations are slowly becoming more open and willing to communicate

Participation

As evaluation becomes more participatory, it encourages greater communications

Curiosity

People are interested in evaluation findings – as it provides an often missing external point of view

Tools now exist

1 page summary

Video report

Infographic Photostory

Webinar

Interactive web page Blog

Social media

Steps needed

Has

communications

been planned?

What messages

to

communicate?

How open is the

organisation?

How participatory is the evaluation?

What tools to

use?

Communications is effective when people learn of evaluation findings from different sources and tools

Evaluation participatory = effective

Communications interactive = influential

17

Q&A

Thank you!

oneil@owlre.com

glennoneil

www.owlre.com

@glenn_oneil

www.intelligentmeasurement. net

Contacts:

Credits 1 page summary:

http://myvisualvoice.com/projects/visual-executive-summary

Infographic:

http://www.depauluk.org/newsandresources/new-evaluation-shows-nightstop-emergency-housing-services-prevent-youth-homelessness-and-improve-health-and-wellbeing/

Video report:

http://www.youtube.com/watch?v=WJteTOYB2eI

Photostory:

http://insightshare.org/sites/default/files/LEAP%20Photostory_compressed_0.pdf

Interactive web page:

http://www.thegef.org/gef/RBM

Blog:

http://www.jointstandards.org/news/snapshotfromthejsiconsultationcairoegypt

Webinar:

http://www.seachangecop.org/webinars

Royalty free stock images in this presentation from: http://www.shutterstock.com/