Communicating Change! Gina London teaches how to build consensus toward positive change!
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STRATEGIC COMMUNICATIONS COMMUNICATING CHANGE! by Gina London
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Transcript of Communicating Change! Gina London teaches how to build consensus toward positive change!
STRATEGIC COMMUNICATIONS COMMUNICATING CHANGE!
byGina London
Communicating Change!This faster moving world = fiercer competition.This workshop is designed to help you successfully bring positive change to your organization to stay ahead!
ABOUT YOUR PRESENTERGina London
I’m an Emmy-award winning veteran anchor and correspondent for CNN who now works as a communications consultant.
I have trained thousands of executives, politicians, community activists and thought leaders how to be more dynamic, more engaging and more memorable.
I also craft and guide communications plans to help motivate employees, voters or the public about new ideas that will make a positive difference.
Okay, let’s get started!
Think about it: What’s the change you want to bring?
CHANGE = VISION = OPPORTUNITY!
Before you try to communicate or create change:
There are 10 things to consider FIRST!
10steps
NUMBER 1: Form a powerful coalition
YOUR COALTION!
Others
Others
Others
Others
NUMBER 2: Examine the problem
NUMBER 3: Create a sense of urgency
NUMBER 4: Create the vision
NUMBER 5: Plan short-term wins
NUMBER 6: Create Stakeholders list
YOUR COALTION!
Parent Leaders
Teachers
Others
Parents
Resistant Parents
Community leaders
NUMBER 7: COMMUNICATE the Vision!
NUMBER 8: Empower others to action
NUMBER 9: Never let up!
NUMBER 10: Institutionalize the New Vision
CHANGE IS GOOD!
NUMBER 11: Thank you! Grazie mille!
