Communicating a Local Governance Agenda
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Communicating a Local GovernanceAgenda
SONIA P. SOTOVP/GM, CLTV 36
Associate, Institute for Solidarity in Asia
THE CASE OF THE CITY OF SAN FERNANDO, PAMPANGA
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“Governance is a shared responsibility between the governors and the
governed.”
The PGS and the BSC are consistent with the intent and spirit of the Local Government Code of 1991
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FAILURE TOCOMMUNICATE
CRISIS INGOVERNANCE
to have common ownership of a local governance agenda .
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The Value and Role of Communication in Governance
A key aspect of governance is how citizens, leaders and public institutions relate to each other in order to make change happen.
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Office of Strategy Management
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Office of Strategy Management
•Design and oversee the execution of a comprehensive plan, that will include the content and methodology, to communicate the strategy to both LGU employees and the public
•Design and oversee the execution of a comprehensive plan, that will include the content and methodology, to communicate the strategy to both LGU employees and the public
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Communicating the organization’s strategy becomes important in order to sustain, support and expand initiatives.
Example:PCDSPO
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DEFINE
IDENTIFY
Agenda that leaders of the LGU must communicate
To whom the agenda will be cascaded to
USEHow the agenda will be communicated
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DEFINEAgenda that leaders of the LGU must communicate
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Issues and policies should be clear-cut so that the leaders of the LGU treading the same roadmap towards one vision.
Vision 2030:Habitat of Human Excellence
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VULNERABILITY TO CORRUPTION
PATRONAGE POLITICS
LOSING ECONOMIC ENTERPRISES
INEFFICIENT PRACTICES
INFORMAL SETTLERS
Pre-BSc days in CSFP is a common scenario in majority (if not all) government organizations
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MAGSILBI TAMU!
“We Can” and“We Serve”
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2008 Galing Pook OutstandingLocal Governance Program
CSFP Multi-Sectoral Governance Council
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SECTORS OF THE CITY
EXTERNAL
FERNANDINOSBARANGAY
CITY EMPLOYEES
It should be consistent with the operations of the city from the Local Chief Executive down to the individual employees.
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Citizens should also recognize the city’s agenda, own it, and be encouraged to get involved in order to achieve the city’s ultimate objective.
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IDENTIFYTo whom the agenda will be cascaded to
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KNOW YOUR LISTENERS.KNOW YOUR AUDIENCE.
• CITY EMPLOYEES
• PRIVATE SECTOR
• BARANGAYS
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The governance culture in the Philippines should be overhauled, thus, a good communication strategy will enjoin civil servants to do their jobs well or even beyond expectations.
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Multi-SectoralGovernance
Council (MSGC) Making Governance a Shared Responsibility
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Women’s Crisis and Development Center
Village History Project
Active participation in city activities
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Jose Abad Santos AvenueUrban Greening &Beautification Project
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An InnovationThe STAR Barangay Program. Bringing the City’s strategies down to the grassroots level.
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USEHow the agenda will be communicated
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Public Affairs and Media Production Unit
• TV
• Radio
• Web
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• State of the City Address and Ulat Sa Bayan
•Feedback Mechanisms (ISO forms and OK ba ang
Serbisyo Survey)
•Magsilbi Tamu on TV (with infomercials)
•Magsilbi Tamu on Radio
•Magsilbi Tamu Quarterly Newsletter
•City Website
•Facebook account of the City
•I-Text Mo Kay OCA
•Calendars, Posters, Streamers and other Visual aids
• Teatro Fernandino
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www.cityofsanfernando.gov.ph
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faceboook.com/CityOfSanFernando
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Communicate your governance agenda in a way that it will have more impact, reach more people, and bridge gaps.
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Dacal a salamat!Thank you!