Communicate magazine - Fiona Atighi
21
september 2010 Project 1 Logo Fiona Atighi
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Transform conference 2010 - Fiona Atighi presentation
Transcript of Communicate magazine - Fiona Atighi
september 2010
Project 1 Logo
Fiona Atighi
september 20102
Coat of arms
Government logoSince 2007
Departments
Switzerland
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Germany
Government logosince 1995
Departments
Coat of arms
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Government logosince 1999
Departments
FranceCoat of arms
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Italy
Government logosince 2007
Departments
Coat of arms
september 20106
Belgium
Government logosince 2007
Departments
Coat of arms
september 20107
United Kingdom
Government logo
Departments
Coat of arms
september 20108
Con
sist
ent
Coat of arms basis Government logo
Free form
Not consistent
Switzerland
Germany
France
AustraliaUnited Kingdom
Italy
Belgium
USA
Sweden
Spain
Austria
Holland 2007Holland 2010
South Africa
Canada
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Reasons why • Improved government through better communications
RecognizableNew corporate story
And through lower costs
Kennismaken met Rijksbreed | 18 april 200816
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Facts and Figures• 150 organizations• 160 countries• 2.000 locations• 120.000 civil servants• 3 years• 18 million euro’s
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How to make life easy1 Logo = 1 Logo
• No big bang• Minimum effort maximum visibility
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Lessons learned• Be the change• Respect the mourning process• Fans only• The threat of perfection• Start letting go from the beginning
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Thank you for your attention!
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