In thIs Issue • Bt’s sport tV channel • BusIness contInuIty • Better Future strategy

communicate euBt european affairs newsletter - april 2013 – www.bt.com/europeanaffairs

Bt strongly supports the need to update and modernise the existing data protection framework. While uK-headquartered, Bt is a european and world-wide operating communications company, processes vast amounts of personal data driving technological innovation and playing a major role in new technological developments such as cloud computing.

We look to the new european data protection rules being straightforward and practical. they must provide a careful balance between the protection of privacy for individuals, innovation of new products and services, and the need to drive market competitiveness with the rest of the World. not only It companies like BT need the key definitions of the new regulation to be clear and precise to avoid legal uncertainty. this applies for instance to what is ‘personal data’, ‘data portability’ and the whole concept of the famous ‘right to be forgotten’. similarly,

David cameron during a visit to pudsey telephone exchange, with openreach chief executive Liv Garfield and apprentices

openreach is to create 1,000 new engineering jobs – the majority of them installing fibre broadband in customers’ homes across the uK.

the prime Minister has welcomed the major new recruitment drive – which Bt says is thanks to the company’s £2.5bn

clarifications are required on conditions for lawful processing, consent and the meanings of ‘on-line identifier’ and ‘processing’. Without this certainty, new approaches such as ‘privacy by design’ will not deliver their full potential.

there is no doubt that the complexity of the draft regulation represents a challenge, and risks leading to significant costs to industry in terms of IT infrastructure, operations and resources. one example is the requirement to demonstrate compliance for each and every data processing operation carried out by the data controller. a general duty to ensure compliance and to demonstrate it to the data protection authorities on an inspection could be more efficient. Then there is the question of the relationship with the telecommunications e-privacy Directive, with its specific provisions for the processing of traffic and location data. More work is needed to ensure consistency in the application of these two inter-locking rules and that compliance is both possible and straightforward.

achieving all this is a major task for the

Data Protection for the Digital Era

Prime Minister welcomes 1,000 new BT jobs

council and the european parliament. several thousand amendments have been tabled by Meps, highlighting the complexity of the matter as well as the high degree of political interest in the topic. In both the council and the european parliament there are calls for a more risk-based approach in respect to the processing of personal data and the obligations linked to it. Bt welcomes this approach. In the It industry there are also expectations of streamlining more the administrative requirements and safety checks for transferring data beyond europe’s borders. a holistic view of the impact of the privacy proposals competitiveness and growth is vital. Bt looks forward to contributing further to this debate.

investment in fibre broadband starting to pay off.

Openreach will fill the 1,000 posts with a mix of apprentices, armed forces personnel and other candidates, including some long-term unemployed. the new jobs – which are in addition to 1,500 extra engineers recruited during the past year – mean there will be more than 6,000 people working on what is believed to be the fastest fibre rollout in the world.

In this new edition, you will see how Bt is making things happen. laying undersea cable to bring broadband to the Isles of scilly, connecting customers in china and creating 1000 new jobs in the uK. We are investing in the future, acquiring new 4g spectrum and later this year we will launch an entirely new sport tV channel, Bt sport. Bt people are further contributing to society and the economy in a wider context - read about our efforts to ensure business continuity, our goals on future sustainable Business, and see our article on Bt chairman, sir Mike rake, in his role as future president of the cBI.

Adrian Whitchurch, Vp european affairs

In thIs Issue • Bt’s sport tV channel • BusIness contInuIty • Better Future strategy

Bt european affairs newsletter - april 2013 – www.bt.com/europeanaffairs

Bt has secured a licence for 2x15Mhz of FDD and 20Mhz of tDD 2.6ghz spectrum. FDD and tDD are different technology variants for 4g wireless (lte). this spectrum, which can be used to provide fast 4g connectivity, will enable Bt to provide our business and consumer customers with an enhanced range of mobile broadband services, building on its existing strength in wi-fi. The licence

Sports fans’ first serious alternative to sky is on course to launch later in 2013: Bt announced in 2012 plans to launch a sports channel, Bt sport after its acquisition of a share of the rights to Barclays premier league football television coverage for the 2013-14 to 2015-16 seasons and espn’s uK and Ireland tV channels business.

since the launch was announced, Bt has been building a compelling portfolio of sports for Bt sport:

• 38 live games a season from the Barclays premier league, 18 of which will be the best quality ‘first pick’ games featuring the top-six teams. When Bt won those rights, it was the first time anyone other than sky had won rights to show any of the ‘first pick’ games in the history of the Barclays premier league

• live matches from the Fa cup, clydesdale Bank scottish premier league, ueFa

Fibre optic cables, which have remained unused on the seabed of the atlantic ocean for about three years, are to be diverted to the Isles of scilly in a £3.7 million scheme to give the islanders the fastest broadband speeds.

the project is part of the £132 million superfast cornwall initiative between the european regional Development Fund, Bt and cornwall council, which plans to deliver faster broadband throughout

was won via the recent 4g auction process conducted by ofcom.

Ian livingston, Bt chief executive, said: “We are pleased to have secured this spectrum. We have said that we do not intend to build a national mobile network. Instead, this spectrum will complement our existing strategy of delivering a range of services using fixed and wireless broadband.”

BT secures £186m 4G spectrum licence

BT’s new sports TV channel to launch in 2013

Pioneering undersea cable for the Isles of Scilly

europa league and the german Bundesliga, resulting from Bt’s acquisition of espn’s uK and Ireland tV channels business

• premiership rugby rights, a four-year exclusive rights deal for the broadcast of premiership rugby from the 2013/14 season

• live matches from serie a in Italy, ligue 1 in France, Brasileiro in Brazil and Major league soccer (Mls) in the usa, featuring some of the greatest players and some of the top clubs in the world

• live matches from 21 Wta (Women’s tennis association) tournaments across the globe. up to 800 hours per year of live tennis featuring the best women players in the world, including the season-ending showpiece Wta championships .

Bt sport will launch by the summer of 2013 with Jake humphrey as the anchor of its premier league football coverage. Bt

cornwall and the Isles of scilly in 2014. the private and public sector partnership has already delivered high-speed fibre broadband to more than half of all cornish homes and businesses.

It is expected that the first Isles of Scilly customers will be connected during the first half of 2014. A cable ship is due to spend about a month later this year cutting and moving two cables, which had previously been used for communications

recently announced that it has chosen the icIty, the former International Broadcast centre at the Queen elizabeth olympic park in stratford, as the home of Bt sport. BT will refit part of the building to house three tV studios, a control centre, 20 edit suites and an audience holding area.

the launch of Bt sport further demonstrates the convergence between traditional communications and broadcast. There is a need for a level regulatory field across converged offerings.

between the uK and Ireland and spain. until now, the 2,200 residents of the Isles of scilly – located 28 miles off the south West tip of cornwall – have had to make do with a broadband service provided by a radio link between lands end and the Isles.

ranulf scarbrough, superfast cornwall programme director for Bt, said: “It is certainly the most ambitious initiative of its kind ever undertaken in uK waters and probably in europe.“

communicate eu

In thIs Issue • Bt’s sport tV channel • BusIness contInuIty • Better Future strategy

Bt european affairs newsletter - april 2013 – www.bt.com/europeanaffairs

china is on course to overtake the united states as the world’s largest economy – and Bt is helping it to achieve that milestone. Bt’s business in china has grown and broadened significantly since the company began trading there in 1995, and today it’s stronger than ever. Bt china has more than 600 people dedicated to helping large multinational companies (Mncs) expand globally and within china.

Significant transformation

Bt china managing director, eliza Kwok, said: “We’re very confident and excited about the future for Bt’s business in china. “We have invested in our portfolio, as well as our people, ensuring we

have unique sector expertise in place to address the specific needs of our customers.” Bt’s multinational customers in china with pan-asian or global networked It requirements include p&g, novartis, InBev, Mars, unilever, reuters, nestlé and pepsico.

chinese corporations it serves include huawei, air china, china shipping, sinopec, Zte and haier. china’s telecoms industry remains highly regulated, so Bt has formed local partnerships with china unicom, china telecom and cpcnet, giving Bt network presence in more than 330 cities around china.

eliza said: “We have been busy increasing our capabilities in china to offer more

Eastern Promise

than just networked services. We now have a professional service team here that can deal with application performance optimisation, unified communication, crM and contact centres, system management, data centre optimisation, virtual data centres, cloud services, security services and continuous monitoring and operation.”

BT showcases innovation in healthcare technology

the Bt stand at healthcare Innovation expo 2013

Bt was one of the main sponsors of a major exhibition showcasing innovation in the healthcare market. thousands of healthcare professionals assembled in london for healthcare Innovation expo 2013, the largest exhibition and conference of its kind in europe.

the event gave delegates a chance to see some of the world’s most inspiring solutions in healthcare technology - including some being showcased by Bt - and hear from national and international experts taking part in more than 100

keynote sessions and seminars.

David nicholson, chief executive of the nhs (national health service) and a key note speaker at the event, said innovation is critical to the transformation of the nhs to create a healthcare system of which the uK can be proud.

ross Mcconachie, Bt global health’s client partner for london and the south, said: “our vision is to support ‘healthcare that connects’, allowing healthcare professionals to have quick and easy access to information, anywhere, anytime.

Bt chairman Mike rake has been appointed as the next president of the confederation of British Industry (cBI). cBI members will be asked to endorse his appointment as president at the annual general meeting on 10 June. With offices across the uK as well as representation in Brussels, Washington, Beijing and Delhi, the cBI communicates the British business voice around the world – representing some 240,000 businesses that together employ around a third of the private sector workforce.

BT chairman appointed next CBI presidentthe cBI president plays a leading role in the organisation’s advocacy work, meeting with ministers and senior civil servants, promoting uK business internationally and chairing the cBI board. It is an unpaid appointment. Mike is also chairman of easyJet and will be standing down in the summer. he is deputy chairman of Barclays and a director of Mcgraw-hill. he also chairs the henley Festival and is vice-president of the rnIB and a member of the board of the transatlantic Business council.

communicate eu

our new Better Future strategy brings together everything we’re doing to be a responsible and sustainable business leader under a new model in which every part of our business has a role to play in creating greater value for society and the environment. our programme focuses on three themes each with a vision and a goal:

Connected Society

We want everyone to enjoy the benefits of the digital age and so building a connected society is at the heart of our vision for a better future. 2020 goal: more than 9/10 people in the uK will have access to fibre based products and services.

Net Good

our vision is to help society live within the constraints of our planet’s resources through our products and people. 2020 goal: We will help customers reduce carbon emissions by at least three times the end to end carbon impact of our business.

Improving Lives

our vision is to help improve hundreds of millions of lives globally with the help of our products and people. 2020 goal: We will use our skills and technology to generate £1bn for good causes.

BT’s Better Future strategy

Niall Dunne, chief sustainability officer

How to contact usAdrian Whitchurch Vp european afairs + 32 2 237 1718 adrian.whitchurch@bt.com

Till Kupfer Vp trade and International affairs +33 2 237 1713 tilmann.kupfer@bt.com

Henk Mannekens european regulatory Manager + 32 2 237 1757 henk.mannekens@bt.com

In thIs Issue • Bt’s sport tV channel • BusIness contInuIty • Better Future strategy

Bt european affairs newsletter - april 2013 – www.bt.com/europeanaffairs

was a founding member of the Business continuity Institute which upholds best practice.

ray hardy, head of BcM at Bt operate says: “everyone in Bt needs to understand the risks to their operations and how to mitigate them.”

“Figures from the Institute show companies with good BcM in place can respond five times more effectively to major disruption, minimising the effect the issue will have on customer service.” adverse weather, fuel shortages, power outages, localised flu outbreaks or failures

Business continuity Management (BcM) strategy planning and preparation helps Bt to maintain vital business services in the event of major disruption. Bt was the first telecoms company to achieve British standard Bs25999 accreditation, and

Business Continuity ManagementDavid glass was dropped by the rescue helicopter to refuel the exchange at shiskine.

BT Tower breaks world record for panoramic photoa 360-degree image of london taken from the top of the Bt tower has set a new record for the world’s largest panoramic photo. the 300 gigapixel image – which was launched on the one show on BBc one last night – was taken by photography firm 360 Cities after the end of the london 2012 olympic and paralympic games.

communicate euof essential transport routes can impact any line of business, such as Bt retail contact centres – including delivery of vital 999 functions – as people experience difficulty getting to work.

and some issues are geographically specific, such as countries where BT’s operations are at risk from earthquakes, tsunami, tornadoes or hurricanes.

“In 2011, the major incident management team raised more than 40,000 incidents, of which over 200 reached the most severe level.”