1. COMMROWBUILDING A NEW BRAND IN A GAMING MARKET

2. "People who know whattheyre talking aboutdont need PowerPoint. - Steve Jobs

3. Whos crazy enough to open a non-smoking, pet-friendly hotel with no gaming in downtown Reno? Fernando Leal Developer L3 Development Funding: DRW Trading Group, Chicago

4. Whos crazy enough to GO a non-smoking, pet- friendly hotel with no gaming in downtown Reno? LOHAS: Lifestyles of Health and Sustainability. Climbing is the second fastest growing sport in the nation (behind snowboarding). 16,000+ UNR Students less than a mile away. Loyal visitors seeking new attractions (the changing demographics of Reno visitors). Locals: (hardest target SoMos) South of Moana residents. Residents who remember downtown as an accessible place for families and businesses.

5. WHY Property owned in a declining gaming market. Available/popular points-of-entry (no smoking, no gaming, pet-friendly). Location (location, location). UNR, 6,000 Hotel Rooms in hood, Northern California (active lifestyles). Helping rebrand Reno (No Whining). Americas Adventure Place + Far From Expected. Reintroducing CommUnity (OurRealReno.com). Phased master plan. (A work in progress).

6. INSANITY Early concepts developed December, 2010. Focus groups, product design + permits: January- February, 2011. Brand development (15 total): March April, 2011. City Permit Approval: May 15, 2011. Construction: June September, 2011. Grand Opening: October 1, 2011.EARLY CONCEPT TO OPENING IN TEN MONTHS.

7. FEATURES 164 exterior climbing wall (the worlds tallest). 7,000 sq. ft. of indoor bouldering (built to competition standards). 11 eateries + bars (9 on 1st floor). 750 person capacity concert venue (3rd floor). 200 person capacity cabaret (1st floor). 60,000 square feet of mixed use space at opening. Hotel component (Phase 2 April, 2012). Adventure Deck (Phase 3?).Renos First Urban Adventure Destination.

8. CREATIVE REUSE Fitzgeralds had great bones structurally. (Built to withstand a nuclear winter in Nevada.) 60,000 square feet of smoked carpeting removed. Over 100 dumpsters of abandoned electrical and plumbing removed from false ceiling spaces. Electrical use dramatically reduced by installation of LED lighting. Touchless, low or no flow restrooms on first floor added (check out those hand dryers!). Signage, furnishings, equipment all reused, refinished, and repurposed. Innovative property-wide recycling program in trials.

9. HOW + +That Guy (me) Natasha Bourlin Karl FendelanderMarketing + Design PR/Communications + Digital Media/Climber + + Many Others: Dax Victorino (Video), Sabrina Robertson (Entertainment) + Creative Concepts (Media), JM Studio (web), ZapLabs (tv), etc., etc., etc.!

10. READY (OR NOT)Click here see CommRow video on YouTube

11. READY SET.

12. GO

13. NEXT? ADVENTURE DECK 1 square acre on garage roof Seasonal restaurant BMX /Skate parks Outdoor bouldering Zip lines to ReTrac Formerly Hang NO FRILLS, PET FRIENDLY HOTEL 136 of 347 rooms open Spring, 2012 Pet friendly accommodations

14. CHANGES"You cant just ask customerswhat they want and then tryto give that to them.By the time you get it built,theyll want something new. - Steve Jobs

15. YOUR TURNQ+A

16. THANKS Larry DeVincenzi larry@smartbrand.biz 775.771-7004PowerYourBrand.com Connect with us on: