Common Industry Format for Usability Test Report v2.0 3G ... · Test Objectives 3 Methodology 4‐9...
Transcript of Common Industry Format for Usability Test Report v2.0 3G ... · Test Objectives 3 Methodology 4‐9...
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LISCI310‐Clasen‐IndividualProject Page1of15
UW‐MilwaukeeL&ISCI310
CommonIndustryFormatforUsabilityTestReportv2.0iPhone3Gver.4.1forElderlyUsers
TestLeadandReportPreparedbyWilliamClasenTestConducted:April4‐6,2011ReportPrepared:April7‐8,2011
Contents PageExecutiveSummary 2
Introduction 3
FullProductDescription 3
TestObjectives 3
Methodology 4‐9
ParticipantProfile 4
ContextofProductUseintheTest 4
TaskList 5
TestFacility 6
DeviceEnvironment 6
Design,Procedure,andInstructions 7
UsabilityMetrics 8
Results 9‐12
DataAnalysis 9
Task1:AccessWeb 9
Task2:SendTextMessage 10
Task3:SendEmail 12
Recommendations/Discussion 13‐14
Bibliography 15
Contact:WilliamClasen(608)921‐8324
Janesville,WI53546
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LISCI310‐Clasen‐IndividualProject Page2of15
ExecutiveSummary
Manyservicesreadilyutilizedbyseniorsaremigratingonline.
Marketinganalystshaveidentifiedthreecommongoalswithrespectto
usersofsmartphonesoverfifty‐yearsofage:textmessaging,email,and
webconnectivity.AusabilitytestwasconductedtargetingtheiPhone
3Gver.4.1(pictured)ontheAT&Tcellularnetworkforusebyelderlyclientele.Thisdocument
containstestmethodology,efficiency/effectivenessratings,taskcompletionrates,timeontask,
errors,participantfeedback,anddiscussionforimprovementsbasedonapplicabletheory.
Fourparticipantsovertheageoffifty‐fivewereselectedtoparticipateinthreetasksthat
targetedthefunctionsrequiringevaluation.Halfoftheparticipantshadprevioussmartphone
experiencewithadifferentdevice.Allparticipantsweredailyusersoftheweb,textmessaging,and
email.Overall,theparticipantsappearedveryreceptivetosmartphone
technology.Onlyahandfulofmodificationsarerequiredtomitigatesensoryand
cognitivechallengesexperiencedbythetargetusergroup:
Change Justification Severity1. Emphasizezoomandmagnifyin
marketing,sales,andhelp2. Add'magnify'buttonin
supportingapplicationstoincreasefontsizeall‐at‐once
Mitigationofsensorychallengesthatresultfromaging.
Allfourparticipantsfailedtoacknowledgethezoomandmagnifyfeaturestoreduceeyestrain.
25%ofparticipantsfailedtocompletewebbrowsingtaskasaresult
High
3. Auto‐correctiondefaultstatusto'off'orprovidelinkdirectlytothissettingonthehomescreen
Mitigationofcognitivestabilitychallengesthatresultfromaging.
50%ofparticipantsindicatedthisfeaturewas"irritating"or"distracting",butdidnotknowhowtoturnitoff
Moderate
4. Addcontextuallabelto'createnew'icon
5. ModifycontextuallabelforSafarito"WebBrowser"
6. Change'plus'iconto'contact'iconforconsistencyacrossallplatformapplications
Mitigationofcognitivesimplicityandmemorabilitychallengesthatresultfromaging.
75%ofusersfailedtorecognizeSafariasawebbrowserapplication
100%ofusersfailedtorecognizethe'plus'icontoaccessthecontactlist
75%failedtorecognizethe'plus'iconinsubsequenttasksafterassistance
High
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LISCI310‐Clasen‐IndividualProject Page3of15
Introduction
ProductDescription
TheiPhone3GiOSver.4.1(picturedbelow)asmanufacturedbyAppleandoperatedonthe
AT&Tcellularnetworkisbeingmarketedasasmartphoneformainstreamusers.Functionssuchas
textmessaging,email,andwebconnectivityofferedbysuchdevicesareofcurrentinterestto
smartphonemarketinganalystswithregardtoseniorcitizens.(Greengard,p21)
Manycommerce,healthcare,andgovernmentservicesreadilyutilizedbyseniorsare
migratingonline.Greengardmaintainsthatelderlyclientsareentirelyreceptivetosmartphone
technologysolongasitusefulandeasytooperate(Greengard,p20).Inordertoachieveusefulness
andeaseofoperation,thedesignmustmitigatechallengespresentedbydegradationofvision,
tactileperception,andcognitionastheageofclienteleadvancesbeyondfifty‐fiveyearsofage.
(Greengard,p20‐1).
TestObjectives
Thisreportassessesusabilityanddiscussesimprovementforthisdevicewithrespectto
seniorcitizensandtheircommongoalsforfunctionality.Inparticular,findingsregardingweb
navigation,sendingtextmessages,andsendingemailsarereported.Audio,asitisunrelatedto
theseparticularfunctions,isnotevaluated.
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Methodology
ParticipantProfile
Allfourparticipantswerechosenasarepresentativesampleofthetargeteduser
population.Criteriaincludedageandprevioussmartphoneexperience.Allparticipantsareolder
thanfifty‐fiveyearsofage.Participantsweresegmentedbasedonprevioussmartphoneexperience.
TwoparticipantseachhadtwoyearsofexperienceusingwebenabledBlackberrydevices.Two
participantshadnopreviousexperiencewithsmartphones.
Priortoevaluation,eachparticipantwasaskedabouttheiraveragedailyinvolvementwith
thefollowingfunctions:hoursspentaccessingtheweb,numberoftextmessagessent,andnumber
ofemailssent.Thequestionsdidnotspecifycellulardevices.Thegoalwassimply
toascertainoverallawarenessandexperiencewiththesefunctionsviaany
availabletechnologythattheymayhavehad.Itwasfurtherdeterminedthatnone
oftheparticipantshadanyexperiencewithAppledevicesorsoftware.
Key Name Age Gender SmartphoneExperience(Years)
DailyWebAccess(Hours)
DailyTextMessagesSent
DailyEmailsSent
P1 JerryClasen 66 Male 2 2 12 8P2 CarolClasen 68 Female 2 4 10 15P3 JamesWuetrich 70 Male None 3 0 4P4 DorothyWuetrich 68 Female None 2 3 12
ContextofProductUseinTest
Thereisonesignificantdifferencebetweentheevaluatedcontextandtheexpectedcontext
ofuse.Theaudiocapabilitiesofthissmartphonedevicearenotcriticaltoevaluatingwebaccess,
textmessaging,andemailfunctionsofthetargetusergroup.Audiocapabilities,asseenlargelya
componentoftraditionalcellularphonesandmultimediausesassociatedwiththesmartphone,are
notevaluatedinthisreport.
Usebythetargetgroupwillbepersonalratherthanprofessionalandevaluatedassuch.
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LISCI310‐Clasen‐IndividualProject Page5of15
TaskList
Taskswereselectedtoevaluatethemostcommongoalsassociatedwiththedevicerelative
tothetargetaudienceasrepresentedbytheparticipants.
Task1Task Viewapple.comwebsiteandnavigateto[support]State HomescreenSSC Participant
1. openssafariapplication(33%)2. entersapple.cominaddressbar(33%)3. activateslinktosupporttablocatedonapple.comhomepage(33%)
Benchmark 0.5minute.TaskFailureat2.5minutes.Script Pleaseopentheinternetbrowserandgo toapple.com.Oncetheapple.comwebpage
hasloaded,findthesupportlinkonthatpageandclickit.
Task2Task Sendtextmessagetocontact JohnDoeState HomescreenSSC Participant
1. opensmessageapplication(25%)2. selectscontact(25%)3. typesmessage(25%)4. sendsmessage(25%)
Benchmark 0.5minute.TaskFailureat2.5minutes.Script JohnDoe'scontactinformationhasbeenstoredinthephone.Pleasesendthe
followingtextmessagetoJohnDoe:Hello
Task3Task Send30wordemailtocontact John DoeState Homescreen.Participant isgivenhardcopyof50wordemailtoduplicateandsend.SSC Participant
1. opensemailapplication(25%)2. selectscontact(25%)3. typesemailcontent(25%)4. sends(25%)
Benchmark 1.5minutes.TaskFailureat7.5minutes.Script JohnDoe'scontactinformationhasbeenstoredinthephone.Pleasesendthe
followingemailtoJohnDoe:DearJohn,YouarereceivingthefirstemailthatIamsendingfromanIPhone.IamhelpingtoconductausabilitystudyforAT&T.Ihopealliswell.
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LISCI310‐Clasen‐IndividualProject Page6of15
TestFacility
Participantswereobservedperformingthetaskssetforthbythisevaluationattheir
respectivehomesinordertoreplicatetypicaluserenvironment.
DeviceEnvironment
Allparticipantsusedthesamedevice(Serial#87926MD8Y7H)inordertonegatehardware
specificvariables.
AllparticipantswereevaluatedintheirhomesinthesamegenerallocationwithintheAT&T
cellularnetworkinordertonegatecellularsignalstrengthvariables.
Thefollowingtechnicalspecificationsrepresentaspectsofthedeviceenvironmentthatare
subjecttothisreport:
1. Sizeandweight
a. Height: 4.5inches(115.5mm)
b. Width: 2.4inches(62.1mm)
c. Depth: 0.48inch(12.3mm)
d. Weight: 4.7ounces(133grams)
2. Capacity
a. 8GBflashdrive
3. Cellularandwireless
a. AT&T3Gcellularnetwork
b. GSM/EDGE(850,900,1800,1900MHz)
4. Display
a. 3.5‐inch(diagonal)widescreenMulti‐Touchdisplay
b. 480‐by‐320‐pixelresolutionat163ppi
c. 16M(full)color
d. Supportfordisplayofmultiplelanguagesandcharacterssimultaneously
iPhone3Gver.4.1onAT&Tcellularnetwork
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LISCI310‐Clasen‐IndividualProject Page7of15
Task Evaluation
Section 1
Experience
Section 2
Orientation
Section 3
Tests
Section 4
Debriefing
TestMonitorRole
Thetestadministratorgreetedparticipants,explainedeachtaskandprovidesupporting
materialaseachtaskisintroduced,andrespondedtorequestsforassistanceonlyifaskeddirectly
bytheparticipant.AssistanceistobelimitedtothecurrentSSCsegmentforthetaskonhand.
Design,Procedure,andInstructions
Thetaskevaluationwillconsistofa
performancetestmadeoffoursections:
1. Participantgreetingandbackground
Eachparticipantwillbepersonally
greetedbythetestmonitorandmade
tofeelcomfortableandrelaxed.The
testmonitorwillrecordparticipant
responsestothefollowquestions:
a. Whatisyourname?
b. Whatisyourage?
c. Haveyoueverusedasmartphone?Ifso,forhowlong?
d. Howmuchtimeperdaywouldyouestimatethatyouaveragebrowsingthewebon
cellphones,computers,TVbrowsers,etc.?
e. Howmanyinstantortextmessagesperdaywouldyouestimatethatyousendon
averageviacellphones,computers,TVbrowsers,etc.?
f. Howmanyemailsperdaywouldyouestimatethatyousendonaverageviacell
phones,computers,TVbrowsers,etc.?
FourSectionTaskEvaluationModel
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LISCI310‐Clasen‐IndividualProject Page8of15
2. Orientation
Participantswilleachreceiveascripted,verbalintroductionandorientationwhichwill
explainthepurposeandgoalsofthetest.Theywillalsobeassuredthatthedeviceiswhat
isbeingtested,notthemselves.
3. PerformanceTest
Theperformancetestconsistsofaseriesoftasksthattheparticipantswillcarryoutwhile
beingobserved.Thesetaskswillbeconductedinthefollowingmanner:
a. Participantwillbehandedascript,whichthetestmonitorwillreadoutloud,
detailingthetasktobeaccomplished.Theywillthenattemptthattask.
b. Duringtheperformancetestthemonitorwillmakenotesonelapsedtimeand
participanterrors.Thetestmonitorwillrespondonlytodirectrequestsfor
assistancebyverballyofferingproceduralhelp.Thetestmonitorwilldocument
numberofrequestsandatwhatstageduringthetasktheyoccurred.Themonitor
willalsomakenoteofanyunusualcircumstances,suchasincorrectkeystrokes,that
maynotbepresentedasdirectmeasuresoftheSSC.
c. Afterconcludingthetasks,theparticipantwillbedebriefedbythetestmonitor.
4. ParticipantDebriefing
Eachparticipantwillbedebriefedbythetestmonitor.Eachsessionwillbedocumentedby
thetestmonitor.Thequestionisasfollows:
a. DoyouhaveanyparticularfeedbackorrecommendationsfortheiPhonebasedon
thetaskyoujustperformed?
UsabilityMetrics
1. Measures of effectiveness include percent of task
completion, quantity of errors, and frequency of assists.
2. Measures of efficiency includes time taken to achieve task.
Usabilitymetricstodeterminesatisfaction
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LISCI310‐Clasen‐IndividualProject Page9of15
Results
DataAnalysis
Taskcompletionissegmentedasapercentageinthetasklistforthepurposeofquantifying
results.Assistsrepresenteachdirectrequestfromtheusertothetestmonitorforassistance.
Tasktimebenchmarks,aspresentedinthetasklist,aremeasuresoftimerepresentingthe
durationofthetask,roundeduptothenearest0.5minuteinterval,ascompletedbythetest
monitor,WilliamClasen.WilliamClasenhasbeenadailymainstreamuserofthedevicefortwo
years.
Tasktimefailurearebenchmarkstimesmultipliedbyfive.Taskfailuretimesrepresent
time‐outduetofrustration.
Keystrokeerrorsrepresenteverykeystrokeonthekeypadthatdidnotleaddirectlytoward
taskcompletion.
Task1AccessWebSite
Key UnassistedTaskEffectiveness
(%TaskComplete)
AssistedTaskEffectiveness
(%TaskComplete)
Assists TaskTime(min)
KeystrokeErrors
P1 0 100 2 1.25 6P2 66 100 1 1.00 0P3 0 66 0 2.50 8P4 0 100 2 1.75 2
P1,P3,andP4failedtorecognizethedefaultwebbrowser
application,Safari.Asaresult,twooutoffourparticipantsasked,"How
doIgettotheweb?"Oneparticipantasked,"WhereisExplorer?"
Allparticipantsfailedtoimplementpinch‐zoomormagnifyas
toolstoexpandtextontheapple.comhomepage.Thesefeatureswere
necessarytorenderthesupportlinklegible.Activatingthesupportlink
representedthefinal33%oftheSSC.AllparticipantsthataskedforTask 1 ‐ Web Access
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LISCI310‐Clasen‐IndividualProject Page10of15
assistanceregardingthisfeatureasked,"HowdoIzoom?"P3didnotseekassistancewiththezoom
featureandtimed‐outwhilerandomlytappingthescreeninhopesoffindingthecorrectlink.All
otherkeystrokeerrorsresultedfromsinglecharactertypographicalerrorsandthesubsequent
deletionoftheerrantcharacter.
Figure 1 ‐ Task 1 Time and Assists
Allparticipantsexceededthebenchmarktimeof0.5minutesforexperiencedmainstream
users.P1andP2,bothexperiencedsmartphoneusers,askedmoreimmediatequestionswhile
requestingassistanceandcompletedthetaskfasterthanP3andP4,non‐experiencedsmartphone
users.Duringthetaskdebriefing,P2andP3expressedfrustrationwiththedurationofthetask.P1
andP2suggestedthatthezoomfeaturewasnotveryintuitive.
Task2SendTextMessage
Key UnassistedTaskEffectiveness
(%TaskComplete)
AssistedTaskEffectiveness
(%TaskComplete)
Assists TaskTime(min)
KeystrokeErrors
P1 25 100 1 1.00 4P2 25 100 1 0.75 2P3 0 100 2 2.00 10P4 0 100 2 1.50 8
0
0.5
1
1.5
2
2.5
Benchmark P1 P2 P3 P4
Time (min)
Assists
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LISCI310‐Clasen‐IndividualProject Page11of15
P3andP4didnotknowhowtoaccessthetextmessaging
applicationonthedevice.Thetestmonitornoticedthatthesetwo
participantsheldthephonecloseasifstrainedtoreadthetextlabelsthat
accompaniedicons.P3,after25secondsand4randomkeystrokes,and
P4,after15secondsand2randomkeystrokes,askedthetestmonitor
howtoaccesstheapplication.P1andP2accessedtheapplicationdirectly
fromthehomepageratherthanbrowsingthroughthecontacts.
Noneoftheparticipantsrecognizedthe'plus'iconasthewayto
accessthecontactlist.Eachparticipantaveraged15secondssearchingthescreenbeforeaskingthe
testmonitorhowtoaccessthecontactlist.Similarobservationsweremaderegardingthe'create
newicon'.Allfourparticipantsexpressedfrustrationregardingtheiconasunintuitive.P2
suggestedthatthecontactsicononthehomepagewasmorerecognizable.
Keystrokeerrors,otherthanthosereportedabove,wereduetotypographicalerrorsand
subsequentcorrection.P2statedthekeypadresponsiveness,"seemedslow".P1andP3statedthat
theautocorrectfeature,"wasannoying".P4offeredanunsolicitedstatementthattheautocorrect
feature,"washandy",thoughitappearedtotakeP4moretimetoevaluatetheoutput.
Figure 2 ‐ Task 2 Time and Assists
Allparticipantsexceededthebenchmarktimeof0.5minutesforexperiencedmainstream
users.P1andP2,bothexperiencedsmartphoneusers,completedthetaskfasterthanP3andP4,
0
0.5
1
1.5
2
2.5
Benchmark P1 P2 P3 P4
Time (min)
Assists
Task 2 ‐ Text Message
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non‐experiencedsmartphoneusers.Allparticipantscompletedthetaskwellbeforethetaskfailure
timeof2.5minutes.
Duringthedebriefing,P1andP2feltthattheprocessoverallwas"simple".P3offeredthat
thetaskmadehimfeel,"empowered".P4suggested,"Icouldgetusedtothis."
Task3SendEmail
Key UnassistedTaskEffectiveness
(%TaskComplete)
AssistedTaskEffectiveness
(%TaskComplete)
Assists TaskTime(min)
KeystrokeErrors
P1 100 100 0 3.00 8P2 100 100 0 2.00 4P3 25 100 2 5.50 20P4 25 100 1 4.50 12
P1andP2,presumablyfromhavinghadpreviousexperience
emailingfromsmartphonedevices,completedthetaskwithout
assistance.P3andP4bothrecognizedthemailapplication,butfailedto
recallthatthe'plus'iconprovidedaccesstothecontactlist.P3,after10
secondsand4randomkeystrokes,andP4,after15secondsand6
randomkeystrokes,askedthetestmonitorhowtoaccessthecontactlist.
Theremainingkeystrokeerrorswereduetotypographicalerrorsand
subsequentcorrection.Again,P1andP3expressedfrustrationregarding
theautocorrectfeature.
Figure 3 ‐ Task 3 Time and Assists
0
1
2
3
4
5
6
7
Benchmark P1 P2 P3 P4
Time (min)
Assists
Task 3 ‐ Email
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Allparticipantsexceededthebenchmarktimeof2.5minutesforexperiencedmainstream
users.P1andP2,bothexperiencedsmartphoneusers,againcompletedthetaskfasterthanP3and
P4,non‐experiencedsmartphoneusers.Allparticipantscompletedthetaskwellbeforethetask
failuretimeof7.5minutes.Duringthedebriefing,allparticipantscommentedthattheaccesstothe
contactlistinthemailprogramwasnotintuitive.P1andP2suggestedthatthecontacticononthe
homepagebeutilizedinsteadofthe'plus'icon.
Recommendations/Discussion
Asidefromsomesensoryandcognitivechallenges,theparticipantsexpressedeagerness
regardingthedevice.25%oftheparticipantsfelt"empowered"bythetasks.Thefollowing
guidelineswilloffersupportforassistingelderlyclientswithcellularweb‐basedinteractionbased
ontheaforementionedobservations.
Sensorydesignprinciplesrevolvearoundvisibilityoffonts,
pointers,andiconsinconsiderationoftheelderlymarket.Thefont
sizeusedonboththescreenandkeypadshouldsupportvisual
limitationsthatresultfromaging(Nielsen,2002).Nielsenfurther
stipulatesthataminimumtwelvepointfontshouldbeutilized.The
iPhone3Gprovidesuserswithwaystomitigatesensoryrestraints
andincreaseoverallusability.Asaresultofthistest,itappearsthattheexistenceofthesefeatures
isnotapparent.Itisrecommendedthatmarketingtothetargetgroupemphasizesaccesstothe
pinch‐zoomandmagnifyfeatures.Asafurthersuggestion,aniconrepresentinga
magnifyingglass(pictured)couldbeincludedinpredominantlytextdriven
applicationsasawaytocallattentiontothemagnifyfeature.Alternatively,theicon
couldservetoincreaseonscreenfontsizeallatonce.
Inordertomaximizeusability,thecognitiveloadrequiredtocarryouttasksmustbe
reducedtoaminimumwithregardtoelderlyclients(Greengard,p21).Cognitiveloadrefersto
Recommendmagnifyicon
Marketing and help should emphasize zoom feature
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stability,simplicity,memorability,andpredictabilityindeterminingtheusefulnessofdesign
principles(Heim,pp198‐208).
Intermsofstability,theelderlyrequireinterfacesthatareforgivingtothepointofallowing
multipleformatsfordataentrysuchastelephoneandcreditcardnumbers(Nielsen,2002).During
thedebriefingfortasks3and4,50%ofparticipantsindicatedthattheinherentauto‐correct
featurethatprovidessuggestionswhiletypingwas"irritating"or
"distracting".Whenmarketingtoelderlyusers,specialattention
shouldbegiventowardasolutionthatwillmakethelocationofthesettingtoturnoffthisfeature
(pictured)morereadilyaccessible.Alternatively,thedefaultsettingcouldbestetto'off'.
Mainstreamuserswillbemoreadeptatfindingthesettingtoturnitbackonifdesired.Forgiving
interfacesrequirethaterrormessagesbeeliminated,ifpossible,duetoobscurityandimprecision
thatmayresultincognitivedisconnect(Nielsen,2002).
Intermsofsimplicity,windowsshouldutilizeasingledocument
interface(SDI)andshortcontextualmenusifastaticinterfaceis
unattainable(Heim,pp368‐69,376‐86).TheiPhone3Gpresentsanfairly
straightforwardSDI.Iconspresentedcontextualdilemmasforallofthe
elderlyparticipants,however.Intask2,allparticipantsfailedto
immediatelyrecognizethe'createnew'icon.Thisfunction(pictured)is
representedbyarelativelysmallsquarecontainingahashmark.The
usersexpressedfrustrationregardingthemeaningoftheicon.Inorder
toincreaseusabilityforseniors,itisrecommendedthatthisiconbegivena
contextuallabel.Alongsimilaranalysis,threeoutoffourusersdidnotrecognize
theSafariapplicationicon(pictured)asaccesstoaninternetbrowser.Moreissues
regardingiconrecognitionaredescribedbelow.
Browsericonnotrecognizeable
'CreateNew'iconnotidentifiable
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Memorabilityrequireseventstobepronounced(Nielsen,2002).Asthetest
resultsindicate,fiftypercentofuserscannotbeexpectedtorecallicon
identificationevenafterthefunctionoftheiconisillustrated.25%ofparticipants
suggestedthatthecontactsiconvisibleonthehomescreenwasmorerecognizable.
Inthesamevein,predictabilityrequirestheinterfacetobefamiliar(Greengard,
p20).Inordertoovercometheobstaclesapparenttoaccessingthecontactlist,itisrecommended
thatthe'plus'iconbereplacedwiththemorecommonlyrecognizedcontactlisticonaspictured.
Inordertomaintainutility(Heim,p198)anysmartphonedeviceofferedtotheelderly
shouldincorporatebroadbandinternetaccess.Inordertosatisfythedemandsforwebaccess,text
messaging,andemailbyusersoverfifty‐fiveyearsofage,theinterfacemustmitigatesensoryand
cognitiveabilitiesasageprogresses.(Greengard,p21)Shouldphoneandmulti‐mediamarketing
analysisbedesired,audiousabilitytestingmayberequired.
Bibliography
Nielsen,J.2002.UsabilityforSeniorCitizens[online].Available:http://www.useit.com/alertbox/seniors.html(accessedMarch12,2011).
Greengard,Samuel."FacinganAge‐OldProblem"CommunicationsoftheACM.Sep.2009:20‐22.
Heim,Steven.TheResonantInterface.NewYork:PearsonEducation,Inc.2008.Print.
Contact icons