Common Factor

Common Factor

Cheerios Case History

Understanding the issue

Brand Product

Consumer

Identifying the common factor among brand, product and consumer.

Brand Product

Consumer

Understanding the issue

Cheerios Case History

Playing with the Consumer Factor in order to build a brand for the whole family.

The Product• Whole oat toasted

rings.• Usually eaten at

breakfast, adding milk and occasionally fresh fruit.

• It is a great source of protein, carbohydrates, vitamins and fiber.

The Brand• A reassuring icon

of optimism and loving care

• Mom looks after her loved ones, serving Cheerios every day to keep them healthy and well nourished.

The Consumer• Mom purchases

most household goods.

• She is always willing to meet the needs and wishes of her loved ones.

Cheerios for toddlers

Kids’ first snack

The BrandA reassuring icon of optimism and loving care

The ProductRecommended by pediatriciansEasy to grabFun rings

The ConsumerIt is good for my kids, they need it.Mom’s pride, they thank meThey can eat it by themselves, it is fun

Granny

Cheerios for youngsters

The energy they need to meet their goals

The ProductImproves physical andmental performanceQuick breakfast, always at handFun rings

The ConsumerI want my children to succeedThey have a very hectic life styleThey are kids, they need loving care and to have fun .


You have a lot to do, before lunch

Cheerios for Mom

Give your kids wings, so they learn how to fly

The ProductHelps improve school performance

The ConsumerMom: If they do well at school, they will succeed in lifeKids: I want to grow up!


Cheerios for grown ups

Keeps you in shape for your loved ones

The ProductReduces cholesterolEach bowl of Cheerios is a prove of caring love

The grown up consumerIt is difficult to eat healthy every dayFamily is most important

The KidLook what I’ve learnt;I can help too


Little kid read the entire label

Common Factor

Health & Medicine

Transcript of Common Factor