Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no...
-
Upload
aubrey-williams -
Category
Documents
-
view
217 -
download
0
description
Transcript of Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no...
![Page 1: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/1.jpg)
Commercials!Let’s Sell Something!!
Your Commercial project will be a :60 second event with no more than 2 other people involved.
Your Commercial is DUE WEDNESDAY, DECEMBER 10 / THURSDAY, DECEMBER 11 at the end of class.
![Page 2: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/2.jpg)
What is a Target Market?• A target market is a group of customers
that the business has decided to aim its marketing efforts at and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy.
![Page 3: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/3.jpg)
What is a Target Market?
• The target market and the marketing mix of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.
![Page 4: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/4.jpg)
What is a…Target Audience?• a specific group of people within the
target market at which a product or the marketing message of a product is aimed at.
![Page 5: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/5.jpg)
Target Market vs. Target Audience
• Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing.
• The biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no one.
![Page 6: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/6.jpg)
What is…Geographic market?
• Geographic market = addresses or where is it?
(location / climate / region)
![Page 7: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/7.jpg)
What is…Demographic?
• demographic/socioeconomic market =
(gender, age, income,occupation, education)
![Page 8: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/8.jpg)
What is…Psychographic market?
• psychographic market =
(similar attitudes, values, and lifestyles)
![Page 9: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/9.jpg)
Engage Your Audience
•Tell a Story• Discovering the appropriate target
market(s)and determining the target audience is one of the most important activities in marketing.
![Page 10: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/10.jpg)
Engage Your Audience
• Personalize the Message• In order for your audience to feel involved,
they must see how the information relates to them specifically.
• When you’re explaining a new product, engage someone in the audience and state how this information could affect him or her in a positive way.
![Page 11: Commercials! Let’s Sell Something!! Your Commercial project will be a :60 second event with no more than 2 other people involved. Your Commercial is DUE.](https://reader036.fdocuments.in/reader036/viewer/2022062523/5a4d1b0c7f8b9ab05998c121/html5/thumbnails/11.jpg)
Engage Your Audience
• Use Benefit Statements• As you explain a new product, always state
why this information is important to the audience and how it will help them.
• Don’t just state the benefit once. Instead, include a benefit statement at the end of every key point.