commercialising intellectual property i p protection governance policy compliance commercialisation strategy matthew hall managing director artifex advisors september 2015 with apologi es to frank zappa Commercialisa tion of technology is making something out of nothing and selling it Process by which the results of research, inventions intellectual effort& other intellectual property rights areconverted to marketable products or services & enter the market, to generate a return for the owner (or controller) of the rights what is commercialisation? Technology acquires economic value when taken to market through an effective business model. SEE & UNLOC K VALUE KNOW YOUR MARKE T even better if its right from the start Getting the right structu re most often, the simpler the structure... the better Ultimately, the structure that works the best depends on the technology involved, the market & the objectives & attitude of the rights owner one size does not fit all SOME EXAMP LES possible structur es assignment licence open source licence start-up spin-off joint venture which is the right one? What are the advantages of each? The disadvantages? For the inventor? For an investor? For the business model? Benjamin Franklin, 1789 taxati on In this world nothing can be said to be certain, except death and taxes John Maynar d Keynes ( ) A KEY DRIVER The avoidance of taxes is the only intellectual pursuit that carries any reward royalti es Royalties are payments madeby one person for the use ofrights owned by anotherperson Payers of royalties arerequired to withhold tax if: any of the recipients has anaddress outside Australiaaccording to any records in thepayer s possession or records that are kept on the payer s behalf about the transaction to which theroyalty relates, or the payer is authorised to pay theroyalty to a place outside Australia. matthew hall managing director solicitor & registered trade mark attorney ar ti fex advisors rs.comau.linkedin.com/in/matthe advisors abn