November 10, 2016

D. R. “Ike” IketaniAssistant Chief (Ret.)

Law Enforcement Consultant1

Commercial Vehicle Safety Research Summit

Best Practices for Advancing Safety through Partnerships with Universities

Grant funding provided to UC San Diego from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration 2

• Program Description

• Curriculum Methods

• Behavior Change Strategies

• Program Evaluation

• Conclusions

Session Overview

Partnership increases effectiveness

PUBLIC SAFETY• Education• Engineering• Enforcement

PUBLIC HEALTH• Research• Education• Evaluation

COMMON GOAL: Reduce crash-related injuries and deaths

Collaboration

• Credible source for information on public safety

• Builds community relations and public trust

• Conveys accurate information about traffic laws

• Expands program reach in cost-effective manner

Benefits of LE Involvement

• Format: one hour program delivered by law enforcement

• Instructional Tools: PowerPoint, videos, audience participation, pledge cards and handouts

• Evaluation: pre- and post-surveys

Course Design

• Distracted driving overview and risks

• Codes and statutes

• Legal and personal consequences

• Practical strategies to reduce distracted driving

• Resources

Topics Addressed

• General Public

• First Responders

• CMV Drivers

Target Audiences

Curriculum Highlights

10

Caught on Camera

11

Caught on Camera

IKE: insert video here

Distraction is the secondleading cause of death for all large truck drivers involved

in fatal crashes

12

Distracted Driving

1985 340,213 subscribers(1.4% of total U.S. population)

2015 377.9 million subscribers(118% of total U.S. population)

13

Cell Phone Use

There are three types of distraction

14

CognitiveDistraction

ManualDistraction

Textinginvolves all three!

The Forces Collide

Two thinking tasks

Petting a Dog

NOT RISKY

Two thinking tasksA thinking task and a non-thinking task

Reading a Book Driving a Car

NOT RISKYRISKY

15

Multi-Tasking

Say out loud:

• Alphabet A-K, then

• Numbers 1-11

Now alternate…

A-1, B-2…16

Let’s Multi-Task

• When performing two thinking tasks, the brain switches quickly between them

– Attention to driving becomes secondary to a phone conversation

• Drivers on cell phones look at, but fail to see, up to 50 percent of the information in their driving environment

– inattention blindness

– tunnel vision 1717

Cognitive Distraction

While driving, have you ever…

• Missed an off ramp exit

• Missed a stop sign or red light

• Not seen brake lights in front of you

• Arrived at your destination with no recollection of the trip

18

Inattention Blindness

19

Where drivers looked while not using a cell phone

Where drivers looked while using a hands-freecell phone

Tunnel Vision

20

Crash risk up to 23xVoice-to-text is more distracting

than typing texts by hand

that is so funny…LOL Is it still LOL ?

Texting

What Officers See

22

Caught in the Act

My CommunityMy PlacesMy Friends, Family, CoworkersMe

Socio-Ecological Model

24

Strategies Video

“Silence” my phone while driving

Pledge Card

26

“It’s Your Life”

27

Caltrux.org

fmcsa.dot.gov

Results for

• 600 commercial drivers

• October 2015 to September 2016

Pre/Post Evaluation Data

• As a result of this class, my awareness of the dangers of distracted driving has increased.

91% Agree or Strongly Agree

96% Satisfied or Very Satisfied

90% Agree or Strongly Agree

• Rate your overall satisfaction with the class

• As a result of this class, my motivation to change my own distracted driving behavior has increased.

Evaluation Results

True/False: While driving, it is safer to talk usinga hands-free device than to talk handheld

35%

78%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Answered Correctly (False)

Pre-Survey Post-Survey

Pe

rce

nta

ge o

f P

arti

cip

ants

Change in Knowledge

True/False: Typing texts by hand is more distractingthan voice-to-text

24%

70%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Answered Correctly (False)

Pre-Survey Post-Survey

Change in KnowledgeP

erc

en

tage

of

Par

tici

pan

ts

• Curriculum results in substantial increases in awareness of risks and motivation to change behavior among participants

• Participant feedback is positive and course is well received

• The collaborative partnership between public health and law enforcement is instrumental in the effectiveness of JUST DRIVE

Conclusions

Jill Rybar, MPHDeputy Director

jrybar@ucsd.edu

858-534-9313

treds@ucsd.edu

TREDS.ucsd.edu

Contact