COMMERCIAL TRADE AREA REPORT Sherman, TX 75092 · % of Grayson County 3,811 (7.4%) 1,442 (2.8%)...

Eric Rhoades REALTOR®

COMMERCIAL TRADE AREA REPORT

Sherman, TX 75092

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Texas Real Estate License: 0617278

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Ebby Halliday, REALTORS3445 | |F|M | |1417 | |NS |h |e |r |m |a |n, |T |X | |75092

Copyright 2020 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity.

2/19/2020

Criteria Used for AnalysisIncome:Median Household Income

Age:Median Age

Population Stats:Total Population

Segmentation:1st Dominant Segment

$53,658 39.4 25,472 Old and Newcomers

Consumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

Middle GroundLifestyles of thirtysomethings

Where do peoplelike this usuallylive?

Metro CitiesAffordable city life, including smaller metros, satellite cities

Top TapestrySegments

Old andNewcomers

Bright YoungProfessionals Midlife Constants

Comfortable EmptyNesters Rustbelt Traditions

% of Households 2,955 (27.6%) 1,439 (13.4%) 1,411 (13.2%) 1,295 (12.1%) 917 (8.6%)

% of Grayson County 3,811 (7.4%) 1,442 (2.8%) 4,152 (8.1%) 3,424 (6.7%) 2,050 (4.0%)

Lifestyle Group Middle Ground Middle Ground GenXurban GenXurban GenXurban

Urbanization Group Metro Cities Urban Periphery Suburban Periphery Suburban Periphery Urban Periphery

Residence Type Multi-Units; SingleFamily

Multi-Units; SingleFamily

Single Family Single Family Single Family

Household Type Singles Married Couples Married Without Kids Married Couples Married Couples

Average Household Size 2.11 2.4 2.3 2.5 2.46

Median Age 38.5 32.2 45.9 46.8 38.4

Diversity Index 50.1 65.4 34 30.6 44.2

Median Household Income $39,000 $50,000 $48,000 $68,000 $49,000

Median Net Worth $23,000 $28,000 $104,000 $258,000 $79,000

Median Home Value – – $141,000 $187,000 $118,000

Homeownership 46.4 % 44.1 % 73.6 % 87.5 % 72.2 %

Average Monthly Rent $850 $1,000 – – –

Employment Professional orServices

Professional orServices

Professional orServices

Professional orManagement

Services, Professionalor Administration

Education College Degree College Degree College Degree College Degree High School Graduate

Preferred Activities Buy frozen,convenience foods. Supportenvironmentalorganizations.

Go to bars/clubs;attend concerts . Eat atfast food, familyrestaurants.

Attend church; aremembers of fraternalorders . Read; gofishing; play golf.

Play golf; ski; work outregularly . Prefer to eatat home.

Buy American-madeproducts . Play gamesonline.

Financial Bank online or inperson

Own U.S. savingsbonds; bank online

Have retirementincome, SocialSecurity

Save/invest prudently Hold home mortgage

Media Watch movies at home Rent DVDs fromRedbox or Netflix

Watch country,Christian TV channels

Listen to sports radio;watch sports on TV

Read newspapers;watch TV

Vehicle View car astransportation only

Own newer cars Own domestic SUVs,trucks

Own 1-2 vehicles Own 2-3 vehicles

Sherman, TX 75092

Copyright 2020 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 2/19/2020

Who We AreThe Old and Newcomers market featuressingles' lifestyles, on a budget. The focusis more on convenience thanconsumerism, economy over acquisition.Old and Newcomers is composed ofneighborhoods in transition, populated byrenters who are just beginning theircareers or retiring. Some are still incollege; some are taking adult educationclasses. They support environmentalcauses and Starbucks. Age is not alwaysobvious from their choices.

Our NeighborhoodMetropolitan city dwellers.Predominantly single households, with a mixof married couples (no children); averagehousehold size lower at 2.11.54% renter occupied; average rent, $800.45% of housing units are single-familydwellings; 44% are multi-unit buildings inolder neighborhoods, built before 1980.Average vacancy rate at 11%.

Socioeconomic TraitsUnemployment is lower at 7.8%, with anaverage labor force participation rate of62.6%, despite the increasing number ofretired workers.30% of households are currently receivingSocial Security.28% have a college degree, 33% have somecollege education, 10% are still enrolled incollege.Consumers are price aware and couponclippers, but open to impulse buys.They are attentive to environmental concerns.They are more comfortable with the latesttechnology than buying a car.

Market ProfileResidents are strong supporters ofenvironmental organizations.They prefer cell phones to landlines.Entertainment features the Internet (datingsites and games), movies at home, countrymusic and newspapers.Vehicles are basically just a means oftransportation.Food features convenience, frozen and fastfood.They do banking as likely in person as online.

An overview of who makes up this segment across the United States

The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2018. UpdateFrequency: Annually.

This is the

#1dominant segmentfor this area

In this area

27.6%of households fallinto this segment

In the United States


About this segment

Old and Newcomers

Sherman, TX 75092


Who We AreBright Young Professionals is a largemarket, primarily located in urban outskirtsof large metropolitan areas. Thesecommunities are home to young,educated, working professionals. One outof three householders is under the age of35. Slightly more diverse couplesdominate this market, with more rentersthan homeowners. More than two-fifths ofthe households live in single-familyhomes; over a third live in 5+ unitbuildings. Labor force participation is high,generally white-collar work, with a mix offood service and part-time jobs (amongthe college students). Median householdincome, median home value and averagerent are close to the U.S. averages.Residents of this segment are physicallyactive and up on the latest technology.

Our NeighborhoodApproximately 56% of the households rent;44% own their homes.Household type is primarily couples, married(or unmarried), with above averageconcentrations of both single-parent andsingle-person households.Multi-unit buildings or row housing make up55% of the housing stock (row housing,buildings with 5-19 units); 44% built 1980-99.Average rent is slightly higher than the U.S.average.Lower vacancy rate is at 8.9%.

Socioeconomic TraitsEducation completed: 36% with some collegeor an associate's degree, 30% with a bachelor'sdegree or higher. Education in progress is10%.Unemployment rate is lower at 7.1%, and laborforce participation rate of 73% is higher thanthe U.S. rate.These consumers are up on the latesttechnology.They get most of their information from theInternet.Concern about the environment impacts theirpurchasing decisions.

Market ProfileOwn U.S. savings bonds.Own newer computers (desktop, laptop orboth), iPods and 2+ TVs.Go online to do banking, access YouTube orFacebook, visit blogs, and play games.Use cell phones to text, redeem mobilecoupons, listen to music, and check for newsand financial information.Find leisure going to bars/clubs, attendingconcerts, going to the zoo, and renting DVDsfrom Redbox or Netflix.Read sports magazines and participate in avariety of sports, including backpacking,basketball, football, bowling, Pilates, weightlifting and yoga.Eat out often at fast-food and familyrestaurants.



This is the


In this area




About this segment

Bright Young Professionals

Sherman, TX 75092


Who We AreMidlife Constants residents are seniors, ator approaching retirement, with belowaverage labor force participation andabove average net worth. Although locatedin predominantly metropolitan areas, theylive outside the central cities, in smallercommunities. Their lifestyle is morecountry than urban. They are generous,but not spendthrifts.

Our NeighborhoodOlder homes (most built before 1980) found inthe suburban periphery of smaller metropolitanmarkets.Primarily married couples, with a growingshare of singles.Settled neighborhoods with slow rates ofchange and residents that have lived in thesame house for years.Single-family homes, less than half stillmortgaged, with a median home value of$141,000.

Socioeconomic TraitsEducation: 64% have a high school diploma orsome college.Unemployment is lower in this market at 7.4%,but so is the labor force participation rate.Almost 42% of households are receiving SocialSecurity; 28% also receive retirement income.Traditional, not trendy; opt for convenienceand comfort, not cutting-edge. Technology hasits uses, but the bells and whistles are a bother.Attentive to price, but not at the expense ofquality, they prefer to buy American andnatural products.Radio and newspapers are the media of choice(after television).

Market ProfilePrefer practical vehicles like SUVs and trucks(domestic, of course).Sociable, church-going residents belonging tofraternal orders, veterans' clubs and charitableorganizations and do volunteer work and fund-raising.Contribute to arts/cultural, educational,political and social services organizations.DIY homebodies that spend on homeimprovement and gardening.Media preferences: country or Christianchannels.Leisure activities include scrapbooking, moviesat home, reading, fishing and golf.



This is the


In this area




About this segment

Midlife Constants

Sherman, TX 75092


Who We AreResidents in this large, growing segmentare older, with more than half of allhouseholders aged 55 or older; many stilllive in the suburbs where they grew up.Most are professionals working ingovernment, health care or manufacturing.These Baby Boomers are earning acomfortable living and benefitting fromyears of prudent investing and saving.Their net worth is well above average.Many are enjoying the transition from childrearing to retirement. They value theirhealth and financial well-being.

Our NeighborhoodMarried couples, some with children, but mostwithout.Average household size slightly lower at 2.50.Found throughout the suburbs and small townsof metropolitan areas, where most residentsown and live in single-family detached homes.Most homes built between 1950 and 1990.Households generally have one or twovehicles.

Socioeconomic TraitsEducation: 34% college graduates; nearly 66%with some college education.Low unemployment at 7%; average labor forceparticipation at 61%.Most households income from wages orsalaries, but a third also draw income frominvestments and retirement.Comfortable Empty Nesters residents physicallyand financially active.Prefer eating at home instead of dining out.Home maintenance a priority among thesehomeowners.

Market ProfileResidents enjoy listening to sports radio orwatching sports on television.Physically active, they play golf, ski, ridebicycles and work out regularly.Spending a lot of time online isn't a priority, somost own older home computers.Financial portfolio includes stocks, certificatesof deposit, mutual funds and real estate.



This is the


In this area




About this segment

Comfortable Empty Nesters

Sherman, TX 75092


Who We AreThe backbone of older industrial cities instates surrounding the Great Lakes,Rustbelt Traditions residents are a mix ofmarried-couple families and singles livingin older developments of single-familyhomes. While varied, the work force isprimarily white collar, with a higherconcentration of skilled workers inmanufacturing, retail trade and healthcare. Rustbelt Traditions represents alarge market of stable, hard-workingconsumers with modest incomes butabove average net worth. Family oriented,they value time spent at home. Most havelived, worked and played in the same areafor years.

Our NeighborhoodAlmost half (46%) of the households aremarried-couple families, similar to the U.S.(48%), most without children (also similar tothe U.S.); the slightly higher proportion ofsingles reflects the aging of the population.Average household size is slightly lower at2.46.They are movers, slightly more mobile thanthe U.S. population, but almost half ofhouseholders (46%) moved into their currenthomes before 2000.Most residents live in modest, single-familyhomes in older neighborhoods built in the1950s.Nearly three quarters own their homes; overhalf of households have mortgages.A large and growing market, RustbeltTraditions residents are located in the denseurban fringe of metropolitan areas throughoutthe Midwest and South.Most households have two or more vehiclesavailable.

Socioeconomic TraitsMost have graduated from high school or spentsome time at a college or university.Unemployment below the U.S. at 8%; laborforce participation slightly higher than the U.S.at 67%.While most income derived from wages andsalaries, nearly 30% of households collectingSocial Security and nearly 20% drawingincome from retirement accounts.Family-oriented consumers who value timespent at home.Most lived, worked and played in the samearea for years.Budget-aware shoppers who favor American-made products.Read newspapers, especially the Sundayeditions.

Market ProfileResidents take advantage of conveniencestores for fueling up and picking up incidentals.Watching television is a common pastime;many households have more than four TVs.Favorite programming ranges from ESPN,Animal Planet and AMC to children's shows onNickelodeon and Cartoon Network.Residents are connected; entertainmentactivities like online gaming dominate theirInternet usage.Favorite family restaurants include Applebee's,Outback Steakhouse and Texas Roadhouse.Radio dials are typically tuned to classic rockstations.



This is the


In this area




About this segment

Rustbelt Traditions

Sherman, TX 75092


20182023 (Projected)

Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2018,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

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Total Daytime PopulationThis chart shows the number of peoplewho are present in an area during normalbusiness hours, including workers, andcompares that population to othergeographies. Daytime population is incontrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Sherman, TX 75092: Population Comparison75092

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Daytime Population DensityThis chart shows the number people whoare present in an area during normalbusiness hours, including workers, persquare mile in an area, compared withother geographies. Daytime population isin contrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Women 2018Men 2018Women 2023 (Projected)Men 2023 (Projected)

Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

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Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Sherman, TX 75092: Age Comparison75092

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MarriedUnmarried

Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Sherman, TX 75092: Marital Status Comparison75092

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Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Sherman, TX 75092: Economic Comparison75092

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ShermanGrayson CountyTexasUSA

Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly

Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2018Update Frequency: Annually

Sherman, TX 75092


Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Sherman, TX 75092: Education Comparison75092

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Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

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Average Commute TimeThis chart shows average commute timesto work, in minutes, by percentage of anarea's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

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How People Get to WorkThis chart shows the types oftransportation that residents of the areayou searched use for their commute, bypercentage of an area's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Sherman, TX 75092: Commute Comparison

Sherman, TX 75092


Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

Median Listing PriceThis chart displays the median listingprice for homes in this area, the countyand the state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

12-Month Change in MedianListing PriceThis chart displays the 12-month changein the median listing price of homes inthis area, and compares it to the countyand state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

Sherman, TX 75092: Home Value Comparison

Sherman, TX 75092


Best Retail Businesses: Sherman, TX 75092

= Formatting.FormatValue(chartDefinition.ChartDescription)Data Source: Retail Marketplace via Esri, 2018Update Frequency: Annually

Sherman, TX 75092


Daily Traffic Counts: Over 100,000 / day50,001 – 100,00030,001 – 50,00015,001 – 30,0006,001 – 15,000Up 6,000 / day

15,9702018 Est. dailytraffic counts

S |t |r |e |e |t |: US Hwy 82C|r |o |s |s |: Comfort Way DrC|r |o |s |s | |D|i |r |: NWD|i |s |t |: 0.03 miles

H|i |s |t |o |r |i |c |a |l | |c |o |u |n |t |sYear Count Type

2002 15,700 AADT

1997 11,900 AADT


S |t |r |e |e |t |: W Houston StC|r |o |s |s |: Lincoln StC|r |o |s |s | |D|i |r |: ED|i |s |t |: 0.03 miles


2002 12,600 AADT

1997 12,800 AADT


S |t |r |e |e |t |: N Highland AveC|r |o |s |s |: W Houston StC|r |o |s |s | |D|i |r |: SD|i |s |t |: 0.03 miles



S |t |r |e |e |t |: FM 1417C|r |o |s |s |: Plainview RdC|r |o |s |s | |D|i |r |: ND|i |s |t |: 0.28 miles


2002 7,700 AADT

1997 7,500 AADT


S |t |r |e |e |t |: FM 1417C|r |o |s |s |: W Washington St

C|r |o |s |s | |D|i |r |: SD|i |s |t |: 0.02 miles


2002 9,600 AADT

1997 7,800 AADT

Traffic Counts

N|O|T|E|: | |D|a|i |l |y | |T|ra|f f i |c | |C|o|u|n|t |s |a|re| |a| |m|i |x |t |u|re| |o|f |a|c |t |u|a|l | |a|n|d| |E|st |i |m|a|t |e|s |( |* |)

Sherman, TX 75092


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Listing data from our partner MLSs and CIEs, and related calculations, likeestimated value for a property or median sales price for a local market.Public records data including tax, assessment, and deed information.Foreclosure and distressed data from public records and RealtyTrac.Market conditions and forecasts based on listing and public records data.Census and employment data from the U.S. Census and the U.S. Bureau ofLabor Statistics.Demographics and trends data from Esri. The data in commercial and economicreports includes Tapestry Segmentation, which classifies U.S. residentialneighborhoods into unique market segments based on socioeconomic anddemographic characteristics.Business data including consumer expenditures, commercial market potential,retail marketplace, SIC and NAICS business information, and banking potentialdata from Esri.School data and reviews from Niche.Specialty data sets such as walkability scores, traffic counts and flood zones.

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Sherman, TX 75092


COMMERCIAL TRADE AREA REPORT Sherman, TX 75092 · % of Grayson County 3,811 (7.4%) 1,442 (2.8%)...

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