Commercial radio in the UK€¦ · Commercial radio set for strong growth Commercial radio ad...
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Transcript of Commercial radio in the UK€¦ · Commercial radio set for strong growth Commercial radio ad...
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Commercial radio in the UK
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85% listen every week across Europe
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2-3 hrs a day
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Most trusted media
Data source: Eurobarometer 86
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Trust in radio
Data source: Eurobarometer 86
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Trust in internet
Data source: Eurobarometer 86
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Trust in social media
Data source: Eurobarometer 86
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Most trusted media
Data source: Eurobarometer 86
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SEE RADIO DIFFERENTLY
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TRUST
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Value to the economy
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Public service output
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20 20
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FUTURE
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SEE RADIO DIFFERENTLY
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• Radio is in excellent shape, an adaptable and trusted
medium in an ever-changing world
• Radio continues to deliver huge value to audiences
and advertisers
• Radio, the original wireless medium, is proving to be
one of the most resilient media and is reshaping itself
for a new golden era