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COMMERCIAL PARTNERSHIPS >>

LMA IN ACTION01 AN INTRODUCTION

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WE UNITE FOOTBALL, LEADERSHIP AND BUSINESS, AND STRIVE TO BUILD INNOVATIVE, SUCCESSFUL AND MUTUALLY BENEFICIAL PARTNERSHIPS.

LMA COMMERCIAL PARTNERSHIPS

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INTRODUCTION >>

>> The LMA aims to build commercial partnerships focused on

understanding your brand and business objectives.

>> The LMA has vast experience in developing bespoke packages

utilising a broad spectrum of assets and marketing rights to

satisfy overarching brand ambitions.

>> A commercial partnership with the LMA offers a credible

engagement with a key stakeholder within the game to increase

business knowledge, skills and productivity framed through

football and football management.

>> The LMA aims to build commercial partnerships focused on understanding your brand and business objectives.

>> An association with the LMA promotes a collaborative approach in creating a totally bespoke partnership rights package.

>> A commercial partnership with the LMA offers a credible engagement with a key game stakeholder and the stamp of approval of product or service provision from elite level coaches and managers.

WHAT IS THE LMA >>

>> The League Managers Association is the

representative association of the managers, past

and present, of the 92 football league clubs from the

Barclays Premier League to Sky Bet League 2.

>> The LMA exists to provide a range of services to its

members including legal services and healthcare provision

along with personal and career development.

>> The LMA represents the collective views and opinions

of its membership throughout the game.

THE LMA IS THE

MANAGERS’ VOICE

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BUILDING COMMERCIAL PARTNERSHIPS >>

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Our commercial partnership (spanning 8 years,

with the LMA) enables us to engage its members

with our range of products and services

JORDAN GARBUTT PROZONE GENERAL MANAGER

Castrol have a history of

working with thought leaders

in Sport and Business to bring

fresh and insightful thinking.

Our partnership with the LMA

allows Castrol to share this

with our customers

SIMON MEEHAN CASTROL GLOBAL OEM BRAND DIRECTOR

The quality of the LMA’s work is exceptionalRICHARD CALLAWAY NIKE SENIOR SPORTS MARKETING DIRECTOR

It is a testament to the work that the LMA does that so many high profile people wish to be involved

ANDY HUGHES THE GROVE BUSINESS DEVELOPMENT MANAGER

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>> Brands the LMA has worked with to support sponsorship and marketing campaigns:

>> An LMA rights package focused

on elevating broader football

sponsorship could include:

>> 2 x LMA members to act as ambassadors for a campaign including photo shoots, press junkets, endorsements and appearances throughout the campaign life span.

>> 16 x LMA Member appearances for regional activities to enhance PR opportunities of campaigns in action.

>> A bespoke activation programme developed utilising the LMA’s expertise in football.

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SPONSORSHIP & MARKETING >>COMMERCIAL ACTIVITY FOCUS

>> The LMA has worked in collaboration with partners to

support and enhance broader sponsorship and marketing

campaigns, utilising a whole range of rights.

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>> Brands the LMA has worked with to provide a B2B platform:

>> Commercial partner brand presence across LMA marketing literature.

>> Attendance at and sponsorship of LMA Business Club events.

>> 4 x adverts and edition sponsorship of The Manager magazine.

>> Regular direct communication opportunities to LMA corporate database.

>> 1 x exclusive use of LMA Corporate Hospitality box at Wembley for an England international to host networking event.

>> An LMA rights package focusing

on networking and creating

business opportunities with

other companies could include:

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BUSINESS TO BUSINESS >>COMMERCIAL ACTIVITY FOCUS

>> The LMA works in partnership with and has access to, a broad range

of companies, industries and influential individuals. The LMA has

provided a platform for commercial partners to build long term

business relationships, accessing a range of rights in one package.

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>> Brands the LMA has worked with to support their internal professional development function:

>> 4 x in-house Leadership & Management seminars for 20 guests including an LMA Ambassador and industry leading facilitators.

>> A regional series of 4 x private dinners with Q&A sessions based on pertinent Leadership themes, iconic venues, fine dining plus 2 x LMA Ambassadors and 1 x professional host at each.

>> Bespoke branded editions of LMA Learning guides. Printed for every employee covering themes of Health & Wellbeing and Leadership.

>> LMA Annual Management Conference event partner status; session sponsorship and delivery by senior executive, editorial inclusion in event literature and 10 x delegate invitations.

>> An LMA rights package

developed in order to benefit

businesses’ continuous

learning could include:

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LEADERSHIP >>COMMERCIAL ACTIVITY FOCUS

>> The work the LMA does with its members to enhance their

leadership and management skills are directly transferable to

the corporate marketplace. The LMA has developed unique and

compelling Leadership programmes with partners utilising rights

across a broad spectrum.

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>> Brands the LMA has worked with to support their community and coaching programmes:

>> 4 x Sport Science Masterclasses at St. George’s Park including a training session with an LMA Ambassador, a practical sports science session with Perform and behind the scenes tour of the football centre.

>> 4 x coaching sessions delivered throughout the country at partner selected community venues with 1 x LMA Ambassador at each.

>> Sponsorship of the LMA Managers Cup in association with The Prince’s Trust.

>> PR campaign created in conjunction with the LMA to raise awareness of the work carried out.

>> An LMA rights package

focusing on enhancing CSR

activities could include:

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COMMUNITY & COACHING >>COMMERCIAL ACTIVITY FOCUS

>> The LMA provides a gateway into football, providing

access to elite coaching experiences to support

businesses’ community projects.

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>> Brands the LMA has worked with to create credible relationships with its members are:

>> Partner brand presence on LMA marketing and online platforms.

>> An annual plan of direct communications to the membership via bespoke mail outs, email shots and text alerts.

>> Programme of LMA Annual Event sponsorship.

>> Sponsorship and support of LMA member-centric activities such as Coaching Clinics & Masterclasses.

>> 4 x adverts and editorial content in The Manager magazine.

>> 2 x LMA Ambassador appearances for marketing and PR purposes.

>> An LMA rights package

focusing on building a

relationship with the LMA

membership could include:

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BUSINESS DEVELOPMENT >>COMMERCIAL ACTIVITY FOCUS

>> The LMA offers a direct route into the heart of football and its

key decision makers – the managers. The LMA works in partnership

with brands wanting to showcase a credible and mutually beneficial

engagement with the LMA membership.

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>> Brands the LMA has worked with to create unique St. George’s Park based experiences are:

>> 5 day Leadership camp with practical and theory based sessions, private dinners with LMA Ambassadors and study trips with LMA Ambassadors at their club environments.

>> 1 x 7-a-side football tournament playing on the Wembley replica indoor pitch with LMA Ambassadors managing each team.

>> Fit to Perform testing for 10 Executives.

>> 4 x half day Leadership & Management seminars for 20 guests including an LMA Ambassador and industry leading facilitators at each.

>> An LMA rights package focusing

on accessing the facilities at

St. George’s Park could include:ST. GEORGE’S PARK >>COMMERCIAL ACTIVITY FOCUS

>> In collaboration with the LMA, partner brands have the ability

to access the new home of English football and the state of the

art conferencing facilities found at St. George’s Park. The LMA has

worked with partners to create bespoke and comprehensive

St. George’s Park based activities.

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CONTACT >>

Insight. Inspiration. Leadership.

ALEX SMITH COMMERCIAL DIRECTOR

M 07880 382729 T 01283 576361E alex.smith@leaguemanagers.com

RICHARD BEVAN CHIEF EXECUTIVE

M 07860 474767 T 01283 576352E richard.bevan@leaguemanagers.com

ADAM BARKER BUSINESS DEVELOPMENT MANAGER

M 07469 148449 T 01283 576365E adam.barker@leaguemanagers.com