Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains...

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Transcript of Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains...

Page 1: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Page 2: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Founding Director& Initial CEO

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

KEY STATS

621Startups

2,500StartupEvents

70,000People attended

our events

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Page 6: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Founding Director& Initial CEO

Page 7: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Page 8: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Page 9: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

What is innovation anyway?

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Emerging Markets

Existing market that we do not

serve

Our current market

Our current technology

Existing tech that we do not

use

Emerging technology

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Emerging Markets

Existing Markets that we do not

serve (well)

Our current Market

Our current capabilities

Existing capabilities that we do not use

Emerging capabilities

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Existing and emerging capabilities

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The Increasingly Crowded Unicorn Club

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Page 15: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Page 16: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Page 17: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

What does all this mean?

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

FUNCTIONAL JOBS SOCIAL JOBS EMOTIONAL JOBS

Jobs depend on what role your playing; iedad vs husband when going to the movies

What do I need to get done to get an outcome.

What do I need to get done to feel connected to others.

What do I need to get done to feel happy.

JOBS TO BE DONE

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THE OPEN SLOT

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How is all of this actually happening

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POPULAR INNOVATION METHODS

Design Thinking

Lean Startup

Agile Software Delivery David Kelly Steve Blank

Lean Startup Ash Maurya

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LEAN STARTUP VS HUMAN CENTRED DESIGN

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WHAT IS DESIGN THINKING?

DESIRABILITY(HUMAN)

VIABILITY(BUSINESS)

FEASIBILITY(TECHNICAL)

INNOVATION

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WHAT IS DESIGN THINKING?

Empathise

Define

Ideate

Prototype

Test

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Entrepreneurial Thinking

CASUAL VS EFFECTUAL REASONING

GIVENGOAL

M1M2

M3M4

M5

Entrepreneurial Thinking (Effectual)Distinguishing CharacteristicImagining a possible new end using a given set of means

Managerial ThinkingDistinguishing Characteristic

Selecting between given means to achieve a pre-determined goal

GIVEN MEANS

GIVEN MEANSM1

M2

M3

M4

M5

M6

IMAGINED ENDS

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Discover Define Develop Deliver

TYPES OF THINKING

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Research

Product

Concept

MVP

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

THE OPTIMAL LEARNING LOOP

Speed

FocusLearning

The optimallearning loop

Chasing your tail

Run out of resources

PrematureOptimization

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Creating and Testing Value Propositions

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THE OPEN SLOT

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Business Model Canvas

Value Proposition Canvas

ALEX OSTERWALDER

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Gain Creators

Pain Relievers Pains

Gains

Products& Services

CustomerJob(s)

Value Proposition Customer Segment

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

The Value Proposition Canvas

strategyzer.com

VALUE PROPOSITION CANVAS

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Prototype and test (MVP)

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MVP ConciergeWizard of Oz/Flintstoning Piecemeal MVP

MINIMUM VIABLE PRODUCT - PROCESS

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WIZARD OF OZ / FLINTSTONING

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

CONCIERGE MVP

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

PIECEMEAL MVP

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

INNOVATION AVENUES

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

CORPORATE ACCELERATORS

• Past 3 years 105 corporate accelerators have launched globally

• Many companies have launched multiple, Airbus, Google, Telstra

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CORPORATE VENTUE

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OPEN INNOVATION

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OPEN INNOVATION CONTESTS

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SKUNK WORKS

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LABS

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PLATFORMS

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INTERNAL CONTESTS

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INTERNAL IDEAS PLATFORM

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Case Study DATA61 and WATER

The DATA61 team is using machine learning and predictive analytics to anticipate when a water pipe in Sydney is about to break. Water utility companies can only afford to inspect about 1 per cent of their pipes,

and there is 20,000 kilometres of underground pipes in Sydney alone. Busted water pipes overall cost the Australian economy more than $1 billion a year.

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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Page 50: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

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Innovation Environments

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Page 52: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Page 53: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

Page 54: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer

Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved

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