Commercial-Hydroponics- Is-It-Viable.ppt

7/27/2019 Commercial-Hydroponics- Is-It-Viable.ppt

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Commercial Hydroponics- Is ItViable?

10/31/13 Presentation is copyright of ISHIndia

Presented by !t Cdr "retd# CV Pra$ash I%

C&' Chief Visionary and (o)nder- *heInstit)te of Simplified Hydroponics

+angalore India

,,,petbharopro.ectcoin

(ood and ater Sec)rity Seminarhmedabad

th th
http://www.petbharoproject.co.in/http://www.petbharoproject.co.in/


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ater is (ood is !ife%o ater-%o (ood5 Simple


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6(ood sec)rity e7ists ,hen allpeople at all times ha8e physicaland economic access to eno)ghsafe and n)tritio)s food to meet

their dietary needs and foodpreferences for an acti8e and

healthy lifestyle9

To be "food secure" means:

Food is available / Food is affordable /Food is utilised10/31/13 Presentation is copyright of ISHIndia


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Food and Water Security-How they link up?



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Situation on Ground



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*his Presentation ims:


*o bring to each one present here an

a,areness of a methodology ofc)lti8ation called Soil-lessC)lti8ation/Hydroponics

*o ed)cate the participants of ho, thistechnology can play an important part inhelping conser8e ,ater and yet deri8eyields of )nimaginable magnit)des

*' &S*+!ISH *H& VI+I!I*; '(H;


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Indians are demanding high >)alitypesticide free fresh prod)ce 4oney

not the criterion ro,ing demand for high >)alitymicrobe free medicinal and aromaticplants

People are a,are of dangers ofpesticides global ,arming and its illeffects 4edia plays an important role

Consistency >)ality and yields possibleonly by modern techni>)es of

+ackground


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*he %eed for Change


*he definition of Insanity is:::doing thesame thing e8eryday b)t e7pecting a


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hat is Hydroponics

Is the practice of gro,ing plants ,itho)t soil

Plants can be gro,n in plain n)trient sol)tion or insterile s)bstrates therefore microbe free

Hydroponics )ses less than 1/10th - 1/Ath of the ,ater)sed in soil c)lti8ation Saves a lot of %ater

%o ,eeds to deal ,ith !ess space higher yields


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+enefits of HydroponicC)lti8ation- 1


Field versus Soil-less gro%n O#en field Farmer has no control on en8ironment &ields are not acc)rately predicted ')dgeting is ineffecti8e

annot al,ays ens)re ade>)ate aeration of theroot Bone

Soil-less/!dro#onics Gi8es gro,er effecti8e control o8er the

en8ironment &ields are 8ery predictable ')dgeting is easier (oot Bone aeration as ,ell as ade>)ate porosity of

medi)m is ens)red


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+enefits of HydroponicC)lti8ation-


Plant nutrition

!dro#onic nutrient solutionscan be tailored to theplants re>)irements ,hereas in the field there is atendency to o8er or )nder-fertilise

Hydroponic prod)ce has all the macro-micronutrientsthat are needed by the h)man body

)utrients in t*e soil are often fi7ed as insol)blecompo)nds that are not a8ailable to plants and therefore aloss to the gro,er

+neven nutrition is ens)red by 8irt)e of leaching andsloping of land gradients


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+enefits of HydroponicC)lti8ation- 3


,ater Securit and Savings

Irrigation %ater in field gro,n operations cannotbe effecti8ely recycled

!dro#onicscan red)ce irrigation ,ater )sageby 0D to E0D by recycling the r)n-off ,ater

s %aterbecomes scarce and important as areso)rce the )se of hydroponics and other ,atersa8ing technologies is needed no, and is poisedto increase in time


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+enefits of HydroponicC)lti8ation- F

10/31/13 Presentation is copyright of ISH India

icrobial iseases

Fungal disease can be significantl reduced thro)ghcontrolled h)midity

Hydroponic systems ,ill reduce t*e amount of e#osedmoisture in the gro,ing en8ironment

Hydroponics ,ill effecti8ely #revent %etting of t*e leafsurfaces ,hich in normal agric)lt)re pro8ides the f)ngalspores ,ith the perfect medi)m to proliferate

Hydroponics eliminates t*e #ossibilities of root diseases byallo,ing s)fficient porosity for drainage of e7cess ,ater as ,ell asincreases ogen availabilit to the root Bone

(oot 0one tem#eratures are maintainedas is ideal to ens)regood gro,th of the plant


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ene s o y ropon cC)lti8ation- A


1abour

,eeds are a ma2or #roblem in Soil c)lti8ation andcalls for the )se of harmf)l herbicides 4ost farmersspend an enormo)s amo)nt of money on labor for

,eeding

ll labo)r inp)ts associated ,ith soil managements)ch as digging and ,eeding are eliminated ,ith

hydroponics

S)bstrates being sterile and inert do not infl)ence orallo, ,eeds to flo)rish


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-2


Pest anagement

*he )se of Integrated Pest anagement "IP4# in protecteden8ironments is ideally s)ited to hydroponic gro,ing techni>)esespecially ,hen carried o)t in a protected en8ironment s)ch as aglassho)se or plastic/polythene t)nnels

*he )se of IPcan 8irt)ally eliminate the need to )se to7ic ande7pensi8e chemical pesticides

hereas IP is muc* more difficult in Soil cultivation and

calls for near total )se of dangero)s life threatening chemicalpesticides


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-


Ginds of Hydroponics

Sim#lified !dro#onics is a means for small and medi)mfarmers to manage small facilities )p to say 1 or acres forcommercial gain

*his is a m)ch cheaper system as it in8ol8es )sing cheaprecyclable materials li$e old ,ooden bo7es P&* bottles bambooetc to gro, 8egetables herbs and certain fr)its

ommercial !dro#onic reenho)se systems are capitale7pensi8e in the beginning b)t pays off rich di8idends depending

)pon the prod)ce c)lti8ated the mar$ets these are sold to and therem)neration th)s achie8ed by sales of premi)m fresh prod)ce inthe right niche segments

hen compared to Soil c)lti8ation Hydroponics red)ces the need

for farm e>)ipment red)ced labor red)ction of crop lossesgi8es consistent and predictable yields


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Simplified Hydroponics ;ield


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%ommercial 3ydroponics- Some 4ieldsons5Acre54ear5Season

!ett)ce 300-F00 *ons Stra,berries A0 *ons

C)c)mber 00 *ons *omato 10-00 *ons +ell Pepper 10-1F0 *ons

%oteJ (ig)res are conser8ati8e

&ou see and ask 3,*4 I believe and sa 3,* )ot54


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Hydroponic/Soil-less reenho)ses


Plant gro,n in a Hydroponics reenho)se:

Can be protected from increasing and damaging KVradiation

'ffers the possibility of safe biological control ofinsect pests and diseases

Kses ater that is reclaimed and re)sed llo,s n)trients to be reclaimed re-balanced and re-)sed

Can be protected from )npredictable ,eatherpatterns

Ha8e a good root system that is not at ris$ fromcontaminants and diseases

4a$e efficient )se of labo)r ,hich is increasinglye7pensi8e

Can be gro,n to ta$e f)ll ad8antage of their geneticpotential


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S)mmary of the +enefits

(educed %ater consum#tion

Im#roved Produce 6ualit Increased &ields and Gro%t* (ates

1onger S*elf 1ife

1ess labour in#uts

!ig*er 7alue ro#s

8tended Gro%ing Season

Ha##ier ,orkers

1o%er 1abour osts

Pests and iseases

)o Soil 9 )o Problem

8nvironment ontrol

arket ontrol


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Possible +eneficiaries from Commercial Hydroponics


(etail *ains Private Investors Public Sector om#anies !otel *ains Fast Food *ains

Processed Food Industr as 'ack%ard Integration (ail%a atering com#anies or#orate !os#itals FF7 8#orters 1arge land o%ners )GO:s Foreign (etail om#anies ;Outsourcing< efence establis*ments Public-Private Partners*i#s.

FF7-Fres* Fruits and 7egetables

i l ! d i ! ti lt


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ommercial !dro#onic !orticulture

,orld !dro#onics 9=creage undercultivation

*here has been massi8e gro,th in hydroponic c)lti8ation in an)mber of for,ard thin$ing co)ntries

(or instance in )stralia the area )nder hydroponic cropprod)ction ,ent from 1AA to A00 hectares from 1EE0 to 00

*his is .)st the beginning

*he ,orld commercial hydroponics ind)stry has gro,n F to A foldin the last 10 years and is c)rrently estimated at bet,een 0000and A000 hectares ,ith a farm gate 8al)e of KSL2 to +illion

T*e ne% belief

*he f)t)re lies in locally gro,n and sold prod)ce limiting the Mroadmiles

*his method of gro,ing o)r food is a more s)stainable model thanthose c)rrently practised

*he cons)mer is becoming increasingly concerned o8er health

iss)es en8ironmental iss)es e8en ,ater cons)mption cost anda8ailability::: these all are dri8ers for the f)rther de8elopment


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!dro#onics-ommercial 7iabilit-8ecutive Summar


Commercial Hydroponics Co8ers nearlyA0000 Ha globally

4ain co)ntries are Holland Spain )straliaKS Canada %N Italy Canada 4e7icoChina

4ain crops are C)c)mbers *omato !ett)ceStra,berry Herbs Capsic)ms c)t flo,ersetc b)t not limited to these alone

(ollo,s IP4

(ollo,s recycling methods Has mar$et foc)s Is an ind)stry model 4ost prod)cers are in cl)ster prod)ction and

ha8e co-operati8es for selling prod)ce


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s)pport


Has go8ernment s)pport in manyde8eloped co)ntries India is yet to,a$e )p to this reality &8enneig*bor Pakistan has adoptedHydroponics c)lti8ation ,ith ma.orgo8ernment s)pport

i bl d i i


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Viable prod)ction Knits


s a th)mb r)le-in the order of

one acre or

more


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eneral costs of setting )pHydroponic reenho)ses


+et,een 1A0-00 KS< perS>m in de8eloped

co)ntries In India a8ailable at FA-AA

KS< per S>m


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S$ill =e>)ired to HandleHydroponic Systems


Same or a little more than soil

systems


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lin$ed to:


&stablishment of 8ent)re in realisticeconomic frame,or$

ttention to mar$et re>)irementsbefore start )p

=ealistic e7pectation of prices

yields labor re>)irements &7perience in prior hortic)lt)ral

p)rs)its

I it i l d ti


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Is it a magical prod)ctionsystem?


%o %ot Pl)g and Play

%eeds diligence and de8otion Is not forgi8ing

%eeds s$ill b)t achie8able '8er confidence can $ill

crops +asics needed to start a Hydroponics Ind)stry in


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+asics needed to start a Hydroponics Ind)stry inIndia


Capital costs

*rained 4anpo,er

&d)cation re>)ired

ttention to shifting mar$et demands ttention to crop gro,ing or c)lt)ral

practices

Gno,ledge of IP4 Gno,ledge of &n8ironment Controls in

H

Gno,ledge of Climate Controls


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Is the Hydroponics Ind)stry &7panding?


&es

< d l d hi ?


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Ho, is Hydroponic Prod)cemar$eted normally?


It is mar$eted more on the >)ality

and consistency rather than themethod of prod)ction

H d i C i l


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Hydroponics- CommercialProd)ction System


Hydroponics as an agric)lt)ral

prod)ction system incl)des thoseacti8ities ,hich ha8e the potentialto displace con8entional soil based

hortic)lt)ral prod)ction

Histor of H droponic


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History of HydroponicCommercial Kse


Has been )sed in a commercialsense by the KS military since the

1EF0s and by the %S since the1E20s

1E0s and E0s sa, greatest

commercial gro,th of hydroponics

%o, robotics is also employed forplanting har8esting and pac$aging

of rod)ce

* f i S t


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*ypes of ro,ing Systems


Indoor

')tdoor


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*ypes of disposal of n)trient,aste


=)n to ,aste "'P&%#

=ecycled"=&CI=CK!*I%#


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4edia *ypes


,ater 'ased for short term crops li$elett)ce leafy 8egetables herbs

edia 'ased li$e Perlite 8ermic)litepeat moss coir peat gra8el sa,d)st etc

for long term 8egetable and flo,er crops


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*ypes of Systems


%)trient (ilm *echni>)e "%(*#

&bb and (lo,

(lood and


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lobal Hydroponic Ind)stry


Co)ntries practicing are %etherlands SpainCanada KS 4e7ico (rance Oapan)stralia %N Israel KG S frica Italy

(inland Gorea China reece +raBil*ai,an Singapore 'man Sa)di rabia+ahrain atar

Pa$istan has .oined the band,agon recently

India also b)t only some 30 ha infloric)lt)re

4ore than 10000 ha )nder H Hydroponic

prod)ction aro)nd the ,orld *otal 8al)e of

n erna ona ren s n e


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n erna ona ren s n eInd)stry


InternationaliBation of s)pply of ((V

Prod)cers m)st .oin this system for s)r8i8al

(or,ard lin$ages ,ith Intl food companies Prod)cers ,or$ing in cl)sters "Info sharing and

mar$eting cost sharing#

International rationaliBation of prod)ction andstandards

'pport)nity India


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'pport)nity India


Prod)ction and labor costs in de8eloped co)ntries

increasing thereby need to import high >)alitycheaper prod)ce is increasing

India has rich climatic conditions positioning )sfa8orably to mar$et s)ch prod)ce

!abor costs in India as ,ell as inp)ts ma$es Indiaan ideal destination for food o)tso)rcing fterI* its *555

Indian prod)cers can address both domestic as,ell as International mar$ets s)ch as4&/&K/KS/(ar &ast

Has intelligent manpo,er Can learn fast theoperating protocols

co)ntry that can prod)ce s)per-comp)ters

ar e ng anne s or y ropon c


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ar e ng anne s or y ropon cProd)ce


holesale Channels =etail Channels

4a.or b)yers ,ill be s)permar$et

chains/&7port mar$ets 4any prod)cers ha8e formed

cooperati8es to help sell their prod)ce

Prod)cers specialiBe in one or t,o typesof prod)ce mainly and ha8e f)ll controlo8er their prod)ce


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4ar$eting of Prod)ce as Hydroponic


4ostly sold as Hydroponic prod)ce atretaille8el

t ,holesale le8el sold on basis of>)ality consistency and labeled as 6Vine-ripened9 or 6!i8ing !ett)ce9 etc

Hydroponic Prod)ce m)st emphasiBe on6Clean and reen9


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Price Premi)m on Hydroponic Prod)ce


Sho)ld not compete ,ith soil gro,nprod)ce

Ks)ally gets a better price based onloo$s te7t)re taste consistency on dailybasis high n)trition 8al)e reliable s)pply

year ro)nd etc &7tent to ,hich premi)ms are realiBed

are based on seasonal 8ol)mes

mar$eting presentation "+randing#


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&7port Sales


Sales opport)nities abo)nd from Indianprod)cers d)e to better prod)ction

costing achie8able 4ar$ets are in KS &K (ar and 4iddle

&ast

India has e7cellent connecti8ity to abo8eby land sea and air

(reight costs from India are high at thistime and ,ith better go8ernmentals) ort can be alle8iated


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Seasonality of prod)ction


Hydroponic reenho)ses are capable ofprod)cing year ro)nd ,hich incl)des offseason 8egetables and herbs d)e to

controlled conditions

mpac on n8 ronmen )man


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mpac on n8 ronmen )manHealth


%e,er Hydroponic systems are mo8ing from r)n-to-,aste to n)trient recycling systems ,hich isgood for the en8ironment

%e,er reenho)ses ha8e the ability to blendaesthetically ,ith the s)rro)nds th)s red)cing6Vis)al-Poll)tion9

=esid)e testing is being done by most gro,ers toens)re that there are no e7cess resid)es ofn)trients at time of har8est

Hydroponics


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Hydroponics


Strengt*s

4a$es any land ,ith good ,ater so)rce )sef)l forprod)ction

%)trient and pH controls 8ery acc)rate andeffecti8e

High ;ields from lesser spaces (acilitates the easy adoption of IP4

Climate certainty =oot Bone temperat)re is maintained

&ffecti8e drainage and a8ailability of root le8el'7ygen

Prod)ction possible in diffic)lt en8ironments Some crops need closed en8ironments Cross

Pollination a8oided

St th


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Strengths:


Prod)ce can get premi)m prices

Prod)ce appeals to discerning c)stomers Can target niche mar$ets Can be set )p in )rban areas ,itho)t dist)rbing the

ecology

!ess labor means lesser costs s hydroponic gro,ers increase dedicated s)pplychains ,ill be established

*here is a mar$et potential for hydroponic prod)ce ro,ers can specialiBe in .)st one prod)ct

Hydroponics help is no, a8ailable in India


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ea$nesses


%o ind)stry association or bodies in hydroponics yet

sa8e the ISH in +angalore Higher Cape7 %eeds highly effecti8e mar$eting ro,ers m)st specialiBe and car8e a niche for

themsel8es

+randing is a m)st for s)ccess *he technology is >)ite ne, to India b)t help is

a8ailable %eeds more diligence and de8otion

4anpo,er at the moment is 8irt)ally a8ailable sa8efor a fe, ,ho ha8e learnt and practice SimplifiedHydroponics

Cannot compete ,ith soil gro,n prod)ce and notcomparable 6apple to apple9

%o )ni8ersities teach Hydroponics in India %o

'pport)nities


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'pport)nities


*o promote hydroponic prod)ce ,here appropriateas lo, or no chemical )se and s)stainable

Chance to de8elop and certify hydroponics asorganic

Hydroponic gro,ers can form cooperati8es to achie8ebetter ret)rns

bility to brand pac$age and sell prod)ce as cleanhealthy and )ni>)e

Phasing o)t the )se of 4ethyl +romide ,ill call fortechnologies that )se lo, chemical lo, ,ater )sesystems li$e Hydroponics

'pport)nity abo)nds in creation of more gro,thprod)cts s)ch as special gingers saffron t)rmeric

etc ,hich are cash crops

*hreats


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*hreats


Hydroponic prod)ce m)st not compete on priceb)t on >)ality

Certain soil gro,n prod)ce are being mar$eted8igoro)sly and may be a threat to hydroponic

prod)ce !i$e Caly7-'n *omato for e7ample Imports from e8en cheaper co)ntries of

hydroponic prod)ce co)ld be a threat b)t noneseen as s)ch in near f)t)re

Some cons)mers ha8e this perception thatHydroponics is )nnat)ral

ro,ers m)st organiBe themsel8es ,ith )nityand ma$e lasting s)pply arrangements to be in

profitable mar$ets


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Hydroponics


ro,th is being dri8en by demand for safehygienic foods

(orm Selling and 4ar$eting Co-ops to achie8emar$et critical mass

Ind)ction of Corporate interest in prod)ction andmar$eting

4)lti-site operations ,ith f)ll time employeesclose to the mar$ets St)dy to)rs of co)ntries hea8ily in the field of

Hydroponics

dopt best practice )se of IP4 )se of re-circ)lating systems Prod)ct 8al)e addition by ,ay of smart

pac$aging and first stage transformation !arger Hydroponic )nits m)st be adopted in

order to s)pply consistently prod)ce the ,hole

Hydroponics in India-Present Stat)s


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y p


*o the best of o)r $no,ledge:

Hydroponics is being practiced by some

floric)lt)rists in ).arat 4aharashtra andGarnata$a states presently

*he other Hydroponics being practiced isSimplified Hydroponics learnt by indi8id)alscorporates %'s etc from the Instit)te ofSimplified Hydroponics +angalore

=eferences are a8ailable on re>)est *here

=e>)irements for a commercial hydroponics


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system CapitalJ Hydroponic systems are high in Cape7

!ocation and Siting is 8ery important

Climatic conditions in area

ater m)st be of good >)ality in chosen area 4)st betested prior before b)ying land and m)st be theperennial so)rce Chemical >)ality is 8ital

Choice of right crop and a potential mar$et

Pro7imity to mar$ets

!ogistics in8ol8ed

ood gronomists selected prior ,ith gro)nd le8ele7perience %o theory masters

*opography of the land/ slope characteristics

ind direction and speed temperat)re range frost

fre>)ency rainfall h)midity are all important

3 types of s)ccessf)l commercial


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3 types of s)ccessf)l commercialHydroponic operations

*ype 1

+o)ti>)e style gro,ers ,ith a niche mar$et closeby

Prod)ces special prod)ce &g C)linary/4edicinal

Herbs *ype

(amily farms that are part of a larger cooperati8e

Prod)ct sold by cooperati8e and achie8es greatereconomies of scale

*ype 3

Corporate farms ,ith in8estors ,ho are not in day

=is$s Q =easons for (ail)re


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=is$s Q =easons for (ail)re

Vent)re not established in a realistic economic

frame,or$ li$e manageable loan repayments cash flo,etc

Selection of system/crop/mar$ets/correct managementnot done

Crop prod)ction management inade>)ate ;ield and >)ality did not meet b)dget pro.ections

!ac$ of diligence on part of the cre,

%on adherence to gro,ing protocols

Ins)fficient attention to mar$eting

!ac$ of necessary labo)r

Incorrect pricing of prod)ce

Prod)ct not tailored as per demand

Profitability is !in$ed to


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Profitability is !in$ed to::

Ind)stry profitability is directly lin$edto:

Prod)ction scale increasing ret)rns toincreasing siBe bility to s)pply promisedamo)nt ,ith >)ality and consistency

Capacity to Val)e add and/or

(ind and e7ploit a )ni>)e and highret)rn/8al)e mar$et niche

(eat)res of a Commercially S)ccessf)l Prod)cer


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y

bility to learn and rapidly e7pand operations after learning c)r8eis completed and mar$ets established

illingness to see$ and share information on prod)ction andmar$ets to compliment each others strengths

or$ing in cooperation ,ith other gro,ers and instit)tions li$e ISHIndia

&ffecti8e )tiliBation of go8ernment grants and s)bsidies

*a$e part in field trips to e7plore e7port mar$ets 4)st try to attain the highest possible ,orld standards li$e

KS


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Commercial Hydroponics

10/31/13Presentation is copyright of ISH

India

Simplified Hydroponics


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Simplified Hydroponics

10/31/13Presentation is copyright of ISH

India


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ord of Ca)tion

*his presentation is only intended as abroad indicator of ind)stry profitability

and to pro8ide a chec$ list to potentialin8estors

It is not intended as an endorsement of

any partic)lar system or enterprise &8ery in8estor is ad8ised to do his o,n

st)dy before in8esting

Concl)sion


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Concl)sion

*he Commercial Hydroponics ind)stry is a

s)ccessf)l ind)stry and is rapidlye7panding

*he mar$et is larger than opined as

prod)ce is sold on >)ality rather thanprod)ction method

Hydroponics cannot displace b)l$

commodity items *he ind)stry is e7pected to gro,

e7ponentially as conditions of soil

gro,ing is becoming diffic)lt

Hydroponics Seminar in ).arat


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Hydroponics Seminar in ).arat

ISH India ,ill hold a Seminar on th4ar010

Ven)eJ Co)ntry Inns and S)ites Hotelnear S! Hospital

SessionsJ *hree

Sessions timingsJ E-11 am 1- pm 3-Apm

;o) can register at this seminar itself

&ntry (ees J =)pees (ifty "A0/-# only

Contact PersonJ 4s Sangeeta 4ob 0-


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Commercial-Hydroponics- Is-It-Viable.ppt

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