Commercial Director Association of Convenience Stores · 2017-12-05 · Goodfellas gluten free...
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Paul Chamberlain Commercial Director Association of Convenience Stores
Transcript of Commercial Director Association of Convenience Stores · 2017-12-05 · Goodfellas gluten free...
Paul Chamberlain
Commercial Director
Association of Convenience Stores
Location
Number of shops
Sales
Customers
Understanding how millennials live,
shop and work is key to all of us
Younger generations more likely to eat out
Markethalle Neun, Berlin
Innovative store
front for food to go
Edible, Canada
Rustic store design
Ancoats, Birmingham
‘Hello Fresh’ box in a shop
Kockhaus, Berlin
Chozen Noodle,
Midcounties Co-Op
M&S is to test Wasabi counters in its foodhalls in an effort to improve its
in-store experience and fresh food offer.
Food to Go
Made without
M&S
URBAN Eat’s falafel and
hummus gluten free wrap
Snacking
Gluten & wheat free range
Mr Kipling
Chickpea puffs
Hippeas
Gluten, wheat and
dairy free nut bars
Perkier
Prime sight snacking display
Raw Store, Shoreditch
74% spend their
free time
online
*source: CTP 2017, National Retail Federation 17, Generational Kinetics Report 17
12% have
already started
saving for their
pension
85% check prices
online before they
make a purchase in
store
Born 1995 to
present day
Generation Z – Who are they?
They genuinely care
• Food Waste
• Environment
• Ethics
• Local community
• Local sourcing
• Giving back
They want to save the world
Values
Healthy options to go
Tesco Express,
Shoreditch
Health Drinks
Pret launching new
Veggie Pret stores,
dedicated to vegetarian
products
Dedicated vegan store,
Veganz, Berlin
Upstairs of vegan store
Veganz, Berlin
Greenbay – Vegan Supermarket
Vegan Alternatives
Free From
Free from foods are
bought by 78% of
shoppers
17% of households
avoid gluten
Source: Kantar Worldpanel and YouGov 2016
Free From: Brands VS Own Label
Source: Kantar Worldpanel 52 w/e 26 February 2017
Own Label Growth
Share
Brands
Vegan ice cream
Haagen Dazs
Gluten, wheat and dairy free range
Warburtons
Fruit and nut snack bar
Mars
Packaging for purpose
Multipack Sharing bag Single Serve
What’s Selling
£75m sales increase
from chilled category
Goodfellas gluten free pizza
Sales soared by 192% over the past year
Not just Food
Gluten free, low calorie, low sugar, vegan lager
Skinny Brands
Fixtures
VS
Standalone fixture In category
Dedicated free from
fixture in larger stores,
Sainsbury’s
Health and Wellbeing within
Free From Category
75% fewer calories than
standard rice
Cauli Rice
Gluten free granola, half
sugar of average granola
Nutri - Brex
Wellbeing weekly deals
Simply Fresh, Kenilworth
Rootes,
Warwick University
Sweets with gluten free
display alongside
mainstream products,
BP M&S
Sugar free range
Simply Fresh,
Kenilworth
Who’s doing it well
Sainsbury’s Deliciously Free From Range
Expanded range to over 100 products
Sainsbury’s have 14% share of the free from market
M&S Made Without range
54 new products
Sales of range up 36% YoY
Who’s doing it well in convenience
Co-op
8 new products & 15 reformulations
in free from range
Spar
+30 additional SKU’s this year of branded
free from including bread, cake, biscuits and
pasta across network.
Doubling sales since launch
Appleby Westward
Extended rebate offer beyond Spar own label
produce to include branded free from products,
tapping into sales growth of free from and
rewarding retailers
Not all innovation is good…
Free From Prices
Due to lower volumes sold,
free from comes at a premium
Promotions
Take advantage of increased number
of promotions in free from fixture
Premiumisation
Barista style almond milk for a
premium coffee experience
Final Thought
Source: The Grocer Free From Report August 2017
