COMMERCIAL CASE STUDIES >> · COMMERCIAL CASE STUDIES >> 03. 22 33 ... >> The LMA works with brands...

1LMA IN ACTION

COMMERCIAL CASE STUDIES >>

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INTRODUCTION >>

>> Key to LMA commercial partnerships is understanding each

organisation’s business objectives.

>> The LMA works with brands including Barclays, Castrol and Nike.

Each partnership with the LMA is bespoke and fit-for-purpose

with the aims of the specific partner at the core.

>> A partnership with the LMA and the unique access it provides

to its membership provides an opportunity to develop new

programmes or enhance existing activities.

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Enhancing broader initiatives

CASE STUDY BARCLAYS >>

Commercial Opportunities

Utilise LMA assets to enhance Barclays ‘Thank You’ campaign

Creation of activities with LMA members to support Barclays ‘Lifeskills’

Support Barclays broader sport sponsorship accessing the LMA home at St. George’s Park

Programme Delivered

Shadow an LMA Ambassador for a day for Barclays ‘Lifeskills’

A series of content interviews with LMA Ambassadors focused on core Barclays ‘Thank You’ themes

LMA Ambassador appearances to support Barclays ‘Thank You’ PR activities

Barclays Premier League manager surveys each season

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Add significant value to Castrol’s ongoing engagement with football

Fit with Castrol brand – world leading performance through insight

Castrol to support the work the LMA does within the game

Programme Delivered

The Annual Castrol European Managers and Coaches Forum held at St. George’s Park

LMA Ambassador appearances across Europe

Leadership Q&As, PR activity and regional event support with LMA Ambassadors

World Cup sponsorship support with LMA Ambassador appearance at World Cup Final

Delivering insight

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CASE STUDY CASTROL >>

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Add value to Nike football platform

Utilise knowledge and expertise inherent throughout LMA membership

Support Nike CSR programme

Support ‘the game’ through LMA Learning

Programme Delivered

Creation of a talent identification panel with LMA Ambassadors

Series of international and domestic LMA Ambassador appearances for PR activities and internal CPD

LMA support of Nike ‘Access to Sport’ initiative

Sponsorship of LMA Annual Awards and LMA Annual Management Conference

CASE STUDY NIKE >>Unique access to LMA members

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Enhance marketing and PR activity around Budweiser’s sponsorship of The FA Cup

Development of a programme of activities to support sponsorship activation

Provide credibility, profile, expertise and content

Programme Delivered

‘Club Futures’ Programme – provision of brand ambassador as figurehead to enhance campaign

‘Coach the Coaches’ Programme – LMA Ambassadors ‘surprise’ coaching support and guidance of nominated clubs

‘Open Trials’ – LMA expertise provided for the development of the programme

LMA Ambassadors provided for regional trials and to support latter stages of media activity

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Activating national campaigns

CASE STUDY BUDWEISER >>

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Attendance and brand presence at LMA member centric activities

Direct communication opportunities with the LMA membership

Inherent credibility and endorsement with members using the product

Programme Delivered

Brand presence and attendance at every LMA coaching CPD session

Programme of direct communication to LMA membership

Provision of data for the LMA Managers Performance Table

Attendance at all LMA annual events

Australia

Korea Republic

PortugalSpain

England

JapanGermany

France

BrazilArgentina

Ivory Coast

Belgium

Russia

Bosnia-Herzegovina

Ghana

Nigeria

GreeceIran

AlgeriaCosta Rica

HondurasMexico

Italy

ChileCameroon

Uruguay

NetherlandsEcuador

Switzerland

Croatia

Columbia

United States

Sustained threat

Win ball quickly but don't maintain possession

Short attacks and low block defence

Win ball quickly and attack

Long attacks and low block defence

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h p

ress

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Credible endorsement in the game

CASE STUDY PROZONE >>

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Showcase the Air Partner brand to LMA members and commercial partners

Networking at LMA annual events and Business Club gatherings

Regular opportunities to communicate Air Partner’s bespoke service

Programme Delivered

Air Partner brand presence across LMA marketing literature and use of LMA logo

Edition sponsorship of The Manager with editorial inclusion

Sponsorship of and VIP attendance at all LMA annual events including the LMA Annual Awards

LMA Business Club attendance including Corporate Hospitality at England Internationals

TOP PLAYER IN AVIATIONWWW.AIRPARTNER.COM

airwrap_420x120.indd 1 21/05/2014 16:07

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Building businessrelationships

CASE STUDY AIR PARTNER >>

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Consistent visibility to LMA members and decision makers within football

Access to LMA members to enhance PR and marketing activities

Link to LMA member-centric learning programmes

Host LMA activities throughout the year to showcase the venue

Programme Delivered

A series of LMA Ambassador appearances

Innovative use of advertorial space in The Manager

Annual programme of direct communication to LMA members

Event sponsorship of the LMA Annual Awards Dinner

Host venue for LMA Learning Masterclass for 30 LMA / PFCA members

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Engagement with the membership

CASE STUDY OLD COURSE >>

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Utilise LMA members to engage staff with continuous professional development opportunities

Develop a bespoke series of activities focused on specific business requirements

Enhance the skills and knowledge of the Anglian workforce

Programme Delivered

Regional private dinners with leadership and management themed Q&A sessions with LMA Ambassadors

Series of content interviews with LMA Ambassadors focused on specific leadership and management themes

Two day leadership and management conference at St. George’s Park with seminar sessions, workshops, Q&As, five-a-side tournament and team building activities

Benefiting business

CASE STUDY ANGLIAN >>

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Access to LMA members to provide insight into management at the highest level

Develop innovative client entertainment opportunities

Create a bespoke staff reward and recognition programme based around football management

Deliver unique and memorable staff experiences

Programme Delivered

A series of private dinners at stunning venues with LMA Ambassadors participating in leadership Q&As

Exclusive use of the LMA hospitality box at Wembley for an FA Cup semi-final with an LMA Ambassador hosting

A six person trip to watch Paris St. Germain train and meet Carlo Ancelotti in a private dinner at a top Paris restaurant

Private golf day at Sunningdale with 2 x LMA Ambassadors

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Unique client engagement

CASE STUDY HAYS >>

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Support Clinigen’s work in the local community

Development of Sport Science Masterclasses concept – football, learning, health and enjoyment

Access the LMA’s knowledge and experience in the creation of bespoke events

Programme Delivered

Series of Masterclasses with LMA Ambassador appearances

PR campaign to raise awareness of community work

Attendance across LMA annual event programme

Engaging the community

CASE STUDY CLINIGEN >>

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Increase awareness of Men United campaign

Increase advocacy of Prostate Cancer UK by LMA membership

Help raise funds for the charity

Programme Delivered

Use of LMA as a brand platform in the game

Advocacy of nationwide campaigns by LMA members wearing charity pin badges on match days

Series of LMA Ambassador appearances for marketing and PRCASE STUDY

PROSTATE CANCER UK >>

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Campaign support

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Access LMA membership for content creation

Supplement existing football content rights with unique video insights

Add value and credibility to product offering

Deliver greater engagement with audience

Programme Delivered

Series of interviews with Barclays Premier League managers

Programme of coaching sessions with LMA Ambassadors as a prize mechanic / data gathering opportunity

Attendance at LMA events for networking opportunities


CASE STUDY YAHOO >>

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CONTACT >>

Insight. Inspiration. Leadership.

ALEX SMITH COMMERCIAL DIRECTOR

M 07880 382729 T 01283 576361E [email protected]

RICHARD BEVAN CHIEF EXECUTIVE


ADAM BARKER BUSINESS DEVELOPMENT MANAGER


mailto:[email protected]



COMMERCIAL CASE STUDIES >> · COMMERCIAL CASE STUDIES >> 03. 22 33 ... >> The LMA works with brands...

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